Common PPC Tricks that will save you money and push conversions

PPC stands for Pay-Per-Click, which is an internet marketing model where advertisers pay only when their ad is clicked on. This is a method of buying visits to your website than earning those visits organically. For a specific product or service, you can bid on a desired keyword on large search engines like Google or Bing and whenever a user types the keyword, your advertisement will populate at the top of the Google page.

As a top-ranking provider of PPC services in mumbai, we implement many tricks to improve the traffic quality, save money and ultimately notch up more sales or conversions.

Negative keywords: A negative keyword is a type of keyword which protects your advertisement from being triggered by a specific phrase and instructs Google not to display your ad to anyone who searches for that particular keyword. Create a list of “negative” keywords including the ones used by competitors that you are sure will not lead to a sale for you.

Ad Schedule: Adwords campaigns, by default, are set to show ads on all days and every hour which may not be your intention or you may have specific days in mind or you may want to exclude weekends. It makes sense to study conversion history and find which the best hours to showcase your ads are.

Keyword Selection: Keywords are divided into broad match, phrase match, exact match keywords and broad match modifiers. Remember, if you select broad match and a user misspells the keyword, your ad could be populated instantly. Check your search terms and you will be pleasantly surprised.
Apart from these, as a leading web designing company in mumbai, we also recommend checking of Quality Score which gives you an estimate of the relevance of keywords, ads and landing page to a user viewing it.

Effective ways of using Social Media Marketing as an SEO strategy

Content marketing, Search Engine Optimization and social media marketing are outstanding strategies when meticulously planned and executed in a professional manner. Marketers use them in isolation as a part of their marketing strategies to boost their online presence and ultimately, product sales. However, another line of thought also proposes using them in conjunction with each other so that they complement each other and enhance their impact as a result. While the content magnifies the SEO campaign through more links and optimising for social media feeds and key phrases.

As leading providers of PPC services in mumbai, we bring the latest of strategies to help our client’s brand make the impact it deserves and Social media marketing has always been a part of this plan. In the course of this article, let us understand how social media campaigning enhance organic search rankings and its impact on SEO.

Profile information: A social media marketing campaign essentially begins with compiling your social profile with information about the organization, your name, contact details and the kind of business. This content is index able and plays a vital role in improving your social rankings in an indirect manner. Social media profiles are being continually extracted to form local business data by review sites and this data is then accumulated as entries on their own sites. These profiles are extensively used by Google and goes a long way in augmenting visibility of your brand and helps building accurate info.

Inbound Links: Google is known to give massive weightage to relevance and authority while ranking results for a specific query where authority is determined mostly by the inbound link profile of the page and the domain. This implies that the more, authoritative links pointing to you, the higher your brand will rank in searches. Facebook posts, Twitter tweets and other social connects may not directly impact search rankings but their attracting inbound links in large numbers from reputed sources can be vital.

Syndication of blogs and articles: As a marketing channel, social media is easily able to allocate links and content to a large audience. We are a preferred logo designing company in mumbai and we bring a lot of value to our clients’ quest of making an impact on the social media platforms that abound the virtual world. An article or a blog that is posted on a social media platform is viewed by thousands of new readers who then share it with others. If the article link is used by a journalist or an editor or a blogger, then it gets referenced as a natural link, thereby improving your inbound link profile. Since Google indexes content directly from social media platforms like Facebook, Twitter and other growing ones, your visibility as a brand is definitely on the rise.

How do social media mentions impact SEO

An organization or a brand’s presence in the online world is all about visibility and social media is an extremely potent tool to help leverage this presence. Social media does have a telling impact on SEO in the form of mentions on the platform as it keeps on adding to the list of new users, which is a primary aim of SEO and Social Media.

We are a top-ranking graphic designing company in Mumbai and we realise the value and impact of social media mentions on SEO and the manner in which an organisations’ organic visibility is enhanced. When SEO and SMM experts converge together on a project, the results are bound to be spectacular.

Social media mentions have a visible impact on SEO since:
• Social media presence helps a brand to tweak or alter its strategy as it becomes clear which content works and which does not.
• Social sharing and likes increases life of the content dramatically and also makes it highly visible.
• Social media boosts brand recognition and improves its presence in a consumer’s digital life.
• As users follow the links from social media platforms, the website traffic increases proportionally.

An organization is sure to benefit if a plan that merges the essential strategies of SEO & SMM as it is useful for both the teams involved. This way it is possible take into consideration various planned events, their dates and possible product launches too and thus benefit from a better audience interaction.

When content is shared on a social media platform, new visitors are automatically added who share content, like it and even re-tweet it thus expanding its reach and visibility multiple times. Adding social media buttons is another way to encourage sharing. Being one of the Best Digital Agency in Mumbai, we have honed our skills to perfection and deliver the best to clients.

Accelerate your conversion rate through practical lead generation ideas

Inbound marketers are working furiously at revamping their lead generation strategies and tuning it capture the audience’s attention in a manner that pushes them to acquire more knowledge from them. It’s been a long time since people have been exercising their right to make individual choices taking away the power from marketers and advertisers. The consumer is now empowered to decide what to read, download, buy and click on and also what not to and there are innumerable choices available.

As a leading Web designing company in Mumbai, we continuously strive to increase the conversion rate on our clients’ websites through creative lead generation tactics. In the not-so-distant past, viewers instinctively clicked on the “I’m in” banner but now they are aware and know they could be spammed. Reworking the same old tactics may no longer work, so what if you added CTA that match the person’s current interest or position it differently where the response could be better?

The following B2B & B2C lead generation tactics will surely help you to procure the benefits of the traffic that you have worked hard to reach. Remember, these tactics will have to be tweaked as per your audience profile so test them accordingly.

Place CTAs in your audience’s natural eye path
The place of your Call-To-Action plays a very important role in the generation of leads from your website yet marketers ignore its relevance. As per studies conducted, when we read a webpage, we follow an F-shaped path that begins at the top left hand corner of our page. Placing critical information in these areas will ensure your message is definitely read and you could place CTAs in this manner on your homepage and other popular webpages too.

Pop-ups and Slide forms still work
Pop-ups were once the toast of marketers but have been cast aside since the disruption of the viewer’s experience was far too much and worked negatively. If the pop up leads the audience to a relevant and useful site, they certainly wouldn’t mind, would they? For example, if your blog is about how to engage with subordinates, it would make perfect sense to include a pop up that gave a report about employee engagement, in the middle of the blog. This would be prudent use of a pop-up or a slide form and would garner positive votes.

Revitalise old blog posts by adding anchor texts
By adding an end of the post banner to an old blog post to give it new life is a great idea and so is adding anchor texts that drives the readers to a certain action. As a top-notch web development Company in Mumbai, we have utilised many such ideas to dramatically improve web conversion rates for our clients.

How do Re-marketing Lists for Search Ads help Advertisers?

Not long ago, the digital marketing world only had keywords as their weapon for targeting, but since then the Adwords search landscape has undergone a sea change. Sophisticated targeting techniques like Re-marketing Lists for Search Ads work along with keywords are prime examples of this. Though RLSAs were introduced in 2013, they have been terribly underused. Re-marketing Lists for Search Ads helps advertisers in customising their search campaigns depending upon whether a user is a repeat visitor and the pages he/she has viewed.

As a leading Web development Services in Mumbai, we use Re-marketing Lists for Search Ads in the following ways:

• For setting up search ad groups only to be triggered and display ads if the user is on the Re-marketing List and is looking for keywords you are bidding for.
• For making bid adjustments on your ad group for users on the Re-marketing lists and are searching Google using the keywords you are bidding for.
Though they sound similar and both use cookies to track and add users to their lists, RLSAs are different from the concept of display re-marketing and are a favourite amongst web designing services in Mumbai.

The benefits of Re-marketing Lists for Search Ads are:
• Search campaigns can be tailored and customised
• Better qualified and valued users can be targeted
• It allows targeting users who have already visited your website
• Ad spend is used more effectively
• RLSAs provide better conversion rates
• Return-on-Investment is higher

It is easy for advertisers to begin using Re-marketing Lists for search ads. The re-marketing tag needs to be added to the website as this site-wide tag makes it convenient to bifurcate site visitors into re-marketing lists that can be used for display campaigns and search campaigns as well. As a proficient digital marketing Agency, we are strong partners from inception to implementation and RSLAs are a part of our winning strategies where necessary.

View or likes - What is a better metrics on YouTube?

As a marketer, there are a lot of medium you would use to make your presence felt and YouTube would certainly be a primary one. In order to judge the success of your brand on YouTube, its analytics dashboard is extremely useful and all its metrics need to be explore, than concentrating on a chosen few. Through these metrics, your efforts on YouTube can be measured and steps can be taken to improve the content based on these results.

We are a high-ranking Web development company in Mumbai and it is our constant effort to keep our clients in the limelight with the use of popular mediums like YouTube. Let us dive into two of the most popular metrics, Views & Likes.

Views: This is one of the most important metrics to analyse the success of videos you have created. The primary purpose of producing them is that people watch them and hence it is important to know how many people have viewed them. This metric gives a sense of popularity to the viewers and the up loader and is conveniently present at the bottom right of every video. It helps us to understand the audience’s choice and know which content suits them the best. By knowing which type of video content is being viewed helps content creation to a great extent.

Likes: This metric though simple can prove to be a vital pointer to which videos clicked with the audience and which ones didn’t. A look at the likes to dislikes ratio will show which one is a better rated video. If a video has 100 likes and 50 dislikes, it shows a 2:1 ratio while another video has 400 likes and 100 dislikes, it’s a 4:1 ratio. So although the second video has more dislikes, it proves to be better rated due to the ratio. As a professional digital marketing company in Mumbai, metrics form an important portion of our results and helps to decide the future path.

Sources of Inspiration for awesome Content Creation

Content marketing has famously transformed the manner in which marketers and brands reach out to their target audiences, trigger interest and convert prospects. Traditional SEO tactics and run-of-the-mill topics are no longer the mantra for successful content creation. It is substance that hold value and in order to generate high volume traffic and boost sales, it is essential to bring out relevant and appealing content.  Instead of promoting fluffy and exciting content which may give a temporary boost, it is necessary to target long-term subscribers along with high-frequency visitors with rich, value-laden information.

As a leading Digital marketing Company in mumbai, it is our endeavour to create high quality and enriching content that sustains for long and hold the target audience’s interest for an extended time period. So where does this relevant, dynamic and socially approved content come from? Incessant industry research and some highly inspired thinking may be some places to look for. Many websites publish content about the same old tired, recycle topics that have little relevance to the current situation and technological advances that have taken place.

You can think out of the box or demolish this “box” for all we care, as long as the content remains fresh and relevant for your readers. Your content creation can also be inspired by other industries or disciplined and your interests could play your guide in this quest for better and original content. Fill your industry content with external influences and inspirations that have impressed you. Having done that, your content could turn out to be a remarkable piece.

Being an inspiring provider of web designing services inMumbai, it is our quest to make sure content becomes a passion one is excited about than just filling up the weekly quota of blogs and articles. Expect path-breaking work when people enjoy their work and a unique perspective is seen to all the fresh ideas that are bought to the table. This helps to engage the audience at a deeper level thus improving reach and enhancing conversions in a major way.