Is it time to refurbish your business website?

If your business wants clicks, leads, conversions and growing sales, then having a persuasive website is undeniably necessary. Having said that, maintenance of a website can be compared to the running of a physical store as it can be costly, time-consuming but absolutely essential to provide your customer with a positive shopping experience. Imagine the internet as a huge shopping mall and your website as one of the many stores and you will get the idea. The aesthetics and architecture can change quickly and you could find your website to be outdated, needing immediate updating.

As a leading Digital marketing Company in mumbai, we provide many such valuable services and website designing is definitely one of them. Although, identifying if your website needs an overhaul can be a tough one, there are a few pointers that you could lookout for:

An obsolete look: Your target audience’s initial impression about your business is dependent upon how your website looks like. Users can visit your website and scamper to another one in a matter of seconds, abandoning it due to its outdated look. Your authority as a business and as a quality resource is enhanced if your website has a modern and click-friendly look to it.

Difficult to update: If your website does not allow you to access the backend in an easy and convenient way, it is definitely time for an architectural overhaul. Modern web design demands that the business owner has the power to manage content and does not have to run to the developer every time.

Non-responsive to devices: Mobiles and tablets are being increasingly used to access the internet and if your website is not geared up for this change, it is definitely time to connect to a professional web designing services in Mumbai to revamp the site.

Is it time to refurbish your business website?

If your business wants clicks, leads, conversions and growing sales, then having a persuasive website is undeniably necessary. Having said that, maintenance of a website can be compared to the running of a physical store as it can be costly, time-consuming but absolutely essential to provide your customer with a positive shopping experience. Imagine the internet as a huge shopping mall and your website as one of the many stores and you will get the idea. The aesthetics and architecture can change quickly and you could find your website to be outdated, needing immediate updating.

As a leading Digital marketing Company in mumbai, we provide many such valuable services and website designing is definitely one of them. Although, identifying if your website needs an overhaul can be a tough one, there are a few pointers that you could lookout for:

An obsolete look: Your target audience’s initial impression about your business is dependent upon how your website looks like. Users can visit your website and scamper to another one in a matter of seconds, abandoning it due to its outdated look. Your authority as a business and as a quality resource is enhanced if your website has a modern and click-friendly look to it.

Difficult to update: If your website does not allow you to access the backend in an easy and convenient way, it is definitely time for an architectural overhaul. Modern web design demands that the business owner has the power to manage content and does not have to run to the developer every time.

Non-responsive to devices: Mobiles and tablets are being increasingly used to access the internet and if your website is not geared up for this change, it is definitely time to connect to a professional web designing services in Mumbai to revamp the site.

Every business is making an attempt to grab a place in the fast-growing and highly lucrative online market and adapting to modern technologies. The current marketing strategies are being beefed up and digital marketing is helping every brick-n-mortar company to align itself to an online business model. Attracting online audiences by the use of a smart and practical digital marketing campaign is the key to turn your business into a successful online business.

As a top-ranking web development Company in mumbai, we have helped many brands make a successful transition using the digital marketing route by attracting a well-researched online audience. Not only is the traffic important but their conversion in to leads or sales is quite critical for the growth of the brand and this is where brands can benefit from a well-drafted digital marketing plan.

Small and medium businesses can now compete with larger organisations since digital marketing levels the playing field to a large extent, giving greater opportunity to SME’s to attract their target audience. Brands that have the potential but do not possess the resources to market themselves, have now found digital marketing to become an able ally as it is cost-effective too. We are providers of professional web designing services in Mumbai and it is our endeavour to give brands the right platform they seek.

Digital marketing methods help brands to make tremendous savings and the promotion of products and services is no longer at the mercy of high cost traditional marketing methods. Marketing budget allocations are seeing a shift from traditional to digital due to the increase in reach that digital marketing provides. Moreover, it focusses on conversions and leads through its concentration on social media and content marketing thus making it a favourite with business owners. As a leading Digital marketing Company in mumbai, we understand that brands seek larger audiences, better revenues and a solid brand reputation which we deliver.

Can brands survive without Digital Marketing?

Every business is making an attempt to grab a place in the fast-growing and highly lucrative online market and adapting to modern technologies. The current marketing strategies are being beefed up and digital marketing is helping every brick-n-mortar company to align itself to an online business model. Attracting online audiences by the use of a smart and practical digital marketing campaign is the key to turn your business into a successful online business.

As a top-ranking web development Company in Mumbai, we have helped many brands make a successful transition using the digital marketing route by attracting a well-researched online audience. Not only is the traffic important but their conversion in to leads or sales is quite critical for the growth of the brand and this is where brands can benefit from a well-drafted digital marketing plan.

Small and medium businesses can now compete with larger organisations since digital marketing levels the playing field to a large extent, giving greater opportunity to SME’s to attract their target audience. Brands that have the potential but do not possess the resources to market themselves, have now found digital marketing to become an able ally as it is cost-effective too. We are providers of professional web designing services in Mumbai and it is our endeavour to give brands the right platform they seek.

Digital marketing methods help brands to make tremendous savings and the promotion of products and services is no longer at the mercy of high cost traditional marketing methods. Marketing budget allocations are seeing a shift from traditional to digital due to the increase in reach that digital marketing provides. Moreover, it focuses on conversions and leads through its concentration on social media and content marketing thus making it a favourite with business owners. As a leading Digital marketing Company in Mumbai, we understand that brands seek larger audiences, better revenues and a solid brand reputation which we deliver.

Effective utilization of Search Trend Data in SEO

Online search trends are popular search terms on various search engines like Google and Bing and if proper attention is paid to them, they can provide pretty useful insights useful in SEO. Every organization is impacted, at varying degrees, due to the seasonality of the business in question, with certain months being dull and certain ones, sure-shot winners. The key is to identify these search trends at the query level and use it to your advantage.

Every web development Company in Mumbai follows these trends carefully and take them pretty seriously in order to help their clients stay at the top of their game. Analysing trends is helpful in many ways like:

• It helps utilise an increase in search activity
• It is useful in creating content that concentrates on a search query that is presently trending
• It helps to tackle lows or dips and can also predict drops in search volume

As a top-notch Digital agency in Mumbai, we ensure all our clients are provided with the best of knowledge of trending analysis in SEO. In order to discover growing search trends, the following tools can be put to use:

 Google Analytics: This helps you to identify high potential search term trends by utilising your own data, for increasing the impact of marketing campaigns.
 PPC Data: A PPC campaign can also be useful to gain feedback about trending search terms in a quick and efficient manner.
 Google Insights/Google Trends: Both these tools are the best when it is time to ascertain web search trends and can be quite valuable supports.

Searching Twitter trends is another way of looking for topics and trends and can prove to be a great ally too.  Even researching YouTube search trends or mobile trends is advised and we as a pro-active Web development company in Mumbai, have mastered the technique to perfection.

What is Referral spam and its Possible Solutions?

Google Analytics reports are plagued by the presence of referral spam in recent times and this is not only irritating but alarming too. Though it sounds pretty harmless, referral spam has grown into alarming proportions too. Referral spam is the method of distributing bogus referral traffic to a product or a website. Having to deal with referral spam on a daily basis on opening the Google Analytics report.

We are a leading Digital marketing Company in Mumbai and pay a lot of attention to this growing menace and its associated dangers. Let us delve deeper in understanding this issue and its possible solutions:

The two main harbingers of referral spam are unsolicited web crawlers and ghost referral traffic. Ghost referral traffic which supersedes others in this category, does not actually visit the website. This traffic is generated by using a fake HTTP request which is aimed at various Google Analytics properties thus diverting the traffic to your site. It is also used to spoof false events and organic searches too. As an alert provider of web designing services in Mumbai, we are careful to keep referral spam away using various methods. Spam driven Web crawlers visit a website without identifying themselves as robots (which web crawlers are) and show up in reports as having 0 duration and 100% bounce rate.

There are many solutions to remove referral spam. For example, Filtering spam crawlers and eliminate foreign host-names: Ghost referrals almost always have an inaccurate host-name attribution and knowing this a filter that will include data with a perfect host-name. Filtering all possible spam sources is another way of removing it and this filter can be used by any Web development company in Mumbai to keep referral spam at bay.