What does a Digital Marketing Agency do?

igital Marketing Agency – a buzzword in the industry circles, a keyword in marketing and of course a lucrative employer to many professionals today. With its ever growing and evolving nature, certainly it’s a topic of interest to many. So here’s your chance to hear it from the horse’s mouth. As a brief introduction, we are SySpree and we are a leading full service digital marketing agency in Mumbai, India. And in this blog, we unravel the mystery of what does a digital marketing agency do with the top 21 services offered by a digital marketing agency. Read More on What does a Digital Marketing Agency do?

5 Top Benefits of having a business website

Gone are the days when having a website for your business was optional. It is as necessary as having a mobile phone to connect with clients. Businesses that sell products and services should have a good, working website in order to showcase themselves in front of their target audience. An online presence is mandatory since it gives your clients’ information about your business at a mere click of a button.

If you do not already have a website or have an old, redundant one, it is time to get in touch with one of the best website developers in Mumbai and create a brand new website. Without an easily accessible platform supporting your business, it will become difficult to sustain in these difficult economic conditions. The list of benefits is quite comprehensive so we will discuss a few key ones:

1. A WEBSITE HELPS IN BUILDING CREDIBILITY:

Being online with a website helps businesses to gain credibility. Nowadays, when people want to buy something or need a service, going online and checking its availability is the first thing they do. Imagine your prospective customers, finding your website and reading about your products along with great reviews. It speaks volumes about your business and says that you take your business quite seriously.

2. A WEBSITE GIVES YOUR CUSTOMERS A 24 X 7 ACCESS TO YOUR BUSINESS:

Having a website that provides information about your products and helps customers to interact with you is a boon. With chat options, hotline or email, a customer can virtually buy your products or subscribe to your services at will, without the constraints of time or shopping hours. That opens up a lot of avenues for you since the customer can now visit your store or office at his convenience.

3. YOUR WEBSITE WORKS AS A SHOWCASE FOR YOU:

You could be part of any industry, but with a website from a professional, you can showcase all your work on a common online platform. If you are a photographer, you could put up your best work here or as a web development company in thane, you could showcase your best websites that you created for clients. It becomes easy to tell the world how your business is unique and customers too can provide feedback about your work, that other prospective customers can see.

4. A WEBSITE HELPS IN KEEPING YOU IN THE PRESENT:

People love to interact with businesses that are up-to-date and your website helps you do that quite effectively. At the click of a button, it is possible to remove old and irrelevant information or share the latest product details in an instant. With a website at your disposal, your competition will always be on its toes and you can beat them without going to war with them.

5. A WEBSITE IS A GREAT TIME SAVER:

If you have physical products to sell, your website can help you display the range, its specifications and give your customers a wide range of choices. Your current customer no longer wants to trudge along shopping aisles, lugging trolleys and sifting through loads of products. Most of them hear about products through friends and influencers, while a large majority will eventually end up buying products online or at least checking their details on an online portal such as yours.

Using social media analytics to analyse your target audience

Over the years, the use of social media analytics has proved to be a highly effective tool for brands to have an ear to the ground and understand their perception as a brand. It helps brands to get insights towards what their consumers are talking about their product quality, customer service and most importantly about the competition.

Although it is necessary to understand what is being said, knowing who is saying it is also valuable.
Most leading brands engage the services of leading digital agencies in Mumbai as a part of their marketing strategy and to understand their audience’s habits. Through audience analysis, brands are privy to information that can have a telling impact on the way they manage and connect to current and future customers.

This helps in enhancing customer experience and the overall perception about their brand itself.
Social Media Analytics has swiftly replaced traditional methods like market surveys and
research which were used earlier for similar purposes. The data obtained from social media
analytics can provide truly insightful views about the audience that too in an organised and
structured manner.

As soon as new age brands understood the value of targeted marketing, most of them caught on to it quickly with brands like Facebook and Google leading the list. When brands know the motivation its audience needs to subscribe to their services or buy their products, it becomes easier to target the audience of their choice. It also helps in exploring the full potential of the marketing campaigns they choose to employ.

Many businesses choose connecting to a top-ranking web development company in Mumbai or SEO company who can do a professional job of analysing audience chatter along with the competitors’ audience too for a detailed comparison.

Six Top Benefits of Social Media Marketing for your organization

Have a look at the following research data pertaining to social media use and you will realise the basic factors that are driving social web today:

• The age group of 55 years-64 years has proved to be the fastest growing one onTwitter while the 45 to 54 years age group has taken a strong liking to Facebook and Google+, thus becoming the fastest to accept these platforms.

• The percentage of people using the internet through smartphones, at home, in office or during travel, is constantly on the rise.

Social engagement is different in current times due to the availability of faster internet speeds and enhanced mobile connectivity, due to which connecting to friends, sharing content and engaging in chat has grown dramatically. As a business, it, therefore, becomes very important to build a focussed social media strategy in conjunction with a digital marketing company in Mumbai, in order to build a strong connection with existing and potential customers.

Here are a few top benefits of engaging in social media marketing and reaping the rewards:

1. Promotes Branding
A key method of connecting with your kind of audience is showcasing your business personality using social media platforms. It is important to know that the social media channels you use are extended opportunities to display your brand’s interactions and content. When your online brand presence becomes regular and identifiable, there is always the likelihood of consumers coming across your social media feed or becoming repeat buyers.

2. Gives a brand a face
Look around yourself closely and you will realize that there are no more faceless entities or organizations. The modern customer is not only careful about what he buys but also the kind of company they are buying from. The lead-to-close rate of social media is double that of traditional outbound marketing and using this advantage, your brand can create a better rapport with the customer instead of going doing the traditional path of automatic voice based customer service.

3. Improves Conversions
You could be a B2B or B2C company, the social media path can prove to be extremely effective as a tool to gather new leads and move potential customers through your sales funnel. Every single blog that is posted online and every post that is liked by a follower presents itself as an opportunity as prospects waiting to be converted into customers.

4. Enhances Inbound Traffic
Without a presence on social media, your potential customers or leads are people who know your brand and people to reach out to you while searching ranked keywords. When your brand expands its social media presence and its frequency through professional SEO services, it leads to another way back to your website. This means you are bound to attract higher traffic as well as conversions.

5. Improves Customer Service
Social media is certainly one of the best places for customer service as it allows great customer interactions in public whether it is addressing complaints or managing account-related issues. This is also a wonderful place to enhance customer relationships by following them back, creating open communication lines and recommending related products.

6. Allows customer insights
Have you heard of social listening? Through social media, you can measure and gain insights about your potential customer’s behaviour and choices. It allows the brand to check the reviews and suggestions people leave behind about your products or services. Through engagement rates on social media posts, it is possible to understand which type of content generates the highest interest. However, social media marketing needs a long term approach and a sustained effort in order to reap
its multiple benefits.

4 Proven techniques for enhancing your WordPress website organic ranking

As a business owner, you would want maximum people visiting your website and checking
out the content, irrespective of your goal of informing people, selling products or merely
promotion of work. It is obvious that the more number of visitors, the better conversion to
customers. In order to win customers from the target audience, it is necessary to be aware of
the tactics or strategies that will help drive traffic to your website.
Hiring an SEO company in Mumbai helps in making your WordPress site SEO-friendly
since it becomes easily accessible and optimized for conversions. Making sites SEO-
customized will help you to target the right audience, retain them and induce them to take
the appropriate action after they read the content.
Here are a few techniques that are proven to enhance the organic ranking and SEO of your
WordPress website:
SEO dedicated plugins
Plugins are actually add-on software which are installed on your website for newer features
and functionalities. They can take care of functionalities like page analysis, technical SEO,
sitemaps, RSS optimization and social integration. These plugins help in the creation of a
sitemap which is a list of all the content on your website.
Optimize Meta Tags
Tags and meta tags are small text pieces that are utilized for a page’s content description
that are written between page codes. They are used by search engines to understand the
nature of your website and what it is all about. You can make your site more SEO-friendly by
enriching alt tags, title tags and meta tags with SEO keywords.
Create a Sitemap
The list of all the category pages and other content on a website that is listed in a hierarchy
is known as a sitemap. Visitors can have a quick glance at the composition of the site and
understand what it includes. A user can use the sitemap to navigate through the website
while it is also used to transfer information to search engine bots. Google finds its easier to
search your site’s pages for rankings when XML sitemaps are in place. Although a sitemap
may not directly enhance SEO rankings, it is still a useful SEO tool.
Build Keyword-rich content

Keywords define what your content is all about and are the shortest form of descriptors.
Every SEO expert will recommend creating content around keywords to identify your brand
amongst a sea of similar content. However, keyword stuffing in excess with give it an
unnatural and spammy look and reduce your search ranking. Keywords can be used in
headers and titles and other parts of content to push your search rankings up. This
increases the scope of showcasing your content to your kind of audiences.

Position yourself as a Brand through your Digital Portfolio

If you have heard about the term “Digital Portfolio” and think that it has something to do with the fashion world, you are mistaken. Digital Portfolio is basically the digital version of your

resume or CV that details your educational and work qualifications, achievements and other

relevant information in a digital format.

You can hire a professional website design company in Mumbai to create your customized digital portfolio or try your hand at creating one. You can tell the world about yourself and put it to great use.

Digital Portfolio is your story put in a creative manner. It is not some drab detailing of your professional experience with a list of educational qualifications. It is your biography that is presented in a creative and interesting way, talking about your hobbies, your early years and other things that will showcase your personality.

The hiring team of any professional organization is more interested in understanding your capabilities than simply knowing the number of professional degrees you have gathered or the number of years you have slogged at various positions. By creating a digital portfolio, you can present the same data but in an interesting manner that goes beyond the mundane details. This helps in creating a good impression on the recruiter’s mind as he will get an insight to you as an individual and understand your talents in a better way.

A digital portfolio can be termed as a method of social media marketing for individuals with focus on your nature as a human being and your interactions in the social world. You can update it on a regular basis so recruiters know about all the recent developments in your personal and professional life. Your progress in terms of adding professional qualifications can be updated thus giving everyone a clear insight.

What is Pixel Perfect Web Design?

If you have been a part of the design industry for some time, you would have heard the term “Pixel Perfect Web Design” quite often. So what exactly does this phrase, that every SEO company India wants to achieve, actually mean?

This term can be described as a method where every single design element is taken into consideration, right up to individual pixels. It is dependent upon the context and is in contrast to designing a website using compression artefacts. In pixel-perfect web design, specific focus is provided to each and every pixel so the design form looks squeaky clean and sharper than ever. For most clients, Pixel Perfect is about maintaining the same level of perfection across the website, in every browser.

Is Pixel Perfect design even possible?

Put this query across to any web developer or designer, and he will say that this sort of design can be created by posting an image from Photoshop without worrying about CSS or HTML. The concept of having a pixel-perfect web design seems brilliant when you are supported by Photoshop, but problems rear their ugly heads up as soon as you move to coding. Different browsers interpret the same code in a different way and viewport size inconsistencies do a lot of injustice to the concept of pixel-perfect web design. Also, it is difficult to predict the screen size that users may have, from a laptop, tablet or mobile screen.

The idea is not about achieving a full-fledged pixel-perfect design, but getting as close as possible to a 100% pixel perfect web design. To help you to do this, you can engage any leading SEO services India is filled with. To learn more and adapt to this, you can check out tutorials like Pixel Hunting, Pixel fitting, Pixel Perfect Techniques and Pixel Depth to execute a near-perfect design.

Content Silos and why they are important for SEO

Remember the time before iPads and Kindle were invented and we went to book libraries to get our favourite books? The librarian would help you to find the books of your choice by grouping content into sections like non-fiction, fiction, romance, history etc. These were nothing but content silos of the yesteryears.
Syspree Solutions, a rapidly-growing digital marketing company in India, describes content silos as the process of grouping or categorizing related content together in order to establish a website’s keyword-based contemporary themes or areas. They play a strong role for SEO and usability. For example, an online bookstore can be grouped into different subject matters so their visitors can easily find what they are looking for.
The company does this so that their buyers find it easy to use their website, but more importantly it is done for search engines. This segmentation is carried out within the website navigation, sitemap, online store and throughout the website.
The Importance of Content Silos for SEO
Content silos are of great assistance for site visitors when they are searching for a specific product and help search engines too. Search Engines, like human beings, too need to understand your website’s content. Search engines would want to know what your website is about, its detailed structure and its location. Content Silos are useful here as they provide a sense of structure to content just like library cards of old times did.
Search engines provide keyword relevance based on the relevance of the website as well as page content. Topical content is extremely helpful in supporting the website’s overall authority along with an individual page’s rank. Through sustained SEO services, it becomes easier for search engines to locate and deliver relevant or topical content, when it is well organized.

Infographics- A potent way to enhance your website traffic

Our brain has the capacity to grasp and understand visual content 60000 times faster than written content. It isn’t a wonder that digital marketers are making increased use of infographics to capture their target audience’s attention. By employing simple infographics, it is possible to boost audience engagement and increase brand awareness.
Infographics, unlike images, are visual expressions of information and statistics and are being preferred by most digital marketers and website designers in Mumbai. They help complex content in a manner that the common man can understand easily.
Why are infographics growing in popularity?
Consider this:
 It is easier to present a large amount of information in a concise and compact form
 It helps in understanding data quickly
 Infographics help in getting leads for business
 Allows the transfer of information in a quick and convenient way
 Increases brand awareness about your business
 Helps in drawing new visitors to your site
What are the characteristics of a good infographic?
Just as a poorly designed infographic can be bad for your business image, a well-crafted an infographic can help ramp up your business revenue in quick time. Here is a checklist that can tell you what a good infographic should consist of:
 It should have an interesting story that should draw the attention of your audience
 A good infographic should have a unique headline and similar sub-headings
 There should be a good mix of charts and graphs to keep the audience interested
 It should have authentic and verifiable content to generate trust among your readers
 A good infographic always leads to a solution in the end.
Just as professional web designers in Mumbai can add that touch of class to your website, a creative and engaging infographic can play a vital role in enhancing your website traffic. Now isn’t that something every organization wants to achieve and subsequently draw in a larger audience? Infographics will help you to do exactly that…..and more!

How Influencer Marketing can enhance your business growth

Influencer marketing is a modern and highly effective form of marketing that has certainly caught the fancy of business owners. One of the primary reasons for this is because you can get backlinks from a website that has loyal readers and followers, instead of receiving backlinks from zero-engagement websites. An influencer website has a devoted following of readers who have been nurtured so that more readers can be attracted through word-of- mouth.
Most professional digital agencies in Mumbai prefer to take this route as it focuses more on people than on search engine rankings. This results in acquiring a loyal following who will click on the links provided by the influencer.
The Power of Influencing
Influencers possess the power to influence behaviour by relaying information in a personal and matter-of-fact manner, without sounding unduly preachy. He will do this by sharing his experience and thus encourage his followers to choose the product or service. Influencers have the power to change minds, primarily because of the impact they have on their readers. Influencers are role models for their followers who will act upon their recommendations.
Influencers help in generating traffic and revenue
Are you aware of the fact that by being a part of an influencer’s content, your business can receive a quick boost of traffic? Your business can grow by the simple mention of a particular product by an influencer which is then read and acted upon by his or her followers. When an influencer mentions a particular product or service, his followers are more than keen to reap its benefits and want to acquire it at all costs.
Syspree Solutions, which is a new-age web design company in Mumbai, makes extensive use of influencer marketing to push the traffic and boost sales for its clients. In our next segment, we will see how to carry out influencer marketing and reap its massive benefits.

Five WhatsApp features that will change the way we use the app in 2018

WhatsApp has to be the most popular messaging application in the world right now with a significant portion of mobile users across the universe using it. It is used for chatting, sending images, videos and making calls too. We all use it every day and it has become an integral part of our daily lives. Connecting with friends, family and business associates is extremely easy.
Apart from individuals, the introduction of WhatsApp Business is all set to revolutionise the way we communicate with clients, colleagues and vendors. You could be an SEO company in Mumbai or a trader or an individual, WhatsApp has made life easier, though it's extremely addictive too. With newer and highly useful features being added in 2018, WhatsApp is set to make valuable additions to our personal and business lives:
1. Group Admins control who can send messages: Group admins are empowered to control who can send messages in the group with options like ‘only admins’ or ‘ all participants’. When the “Only admins” option is selected, no one other than admins can send messages. This can be used to send updates, important announcements and news that the admin can control. This function is especially useful for parent/teacher groups, NGOs and communities where only information has to be dispensed.
2. Labelling forwarded messages: All messages that have been forwarded will carry a label saying so, with both the sender and the receiver being able to see it. This feature will make it easy to spot fake and viral rumours to a large extent.
3. Delete messages sent by mistake: This feature now makes it convenient to delete wrongly-sent messages with one click. If used in a group, others can see this message as “This message was deleted”.
4. Enhanced group experience: We all are a part of a few groups, be it of friends, relatives, office colleagues, school friends or society members. WhatsApp has enhanced user experience with features like Participant search, Mentions, group descriptions and admin controls. Through group descriptions, it is possible to mention what the group is about, its purpose and guidelines while using it. This will help existing and new users to get an overview of the group.
5. WhatsApp Business: This free-to-download android app is exclusively created for businesses to help them communicate with prospects and customers. One can create a business profile and add business details which will help in authenticating it further.
If you are an SEO services provider or an individual, these features are bound to bring in a sea-change in the way we use WhatsApp. Now it is up to us to maximise its use and get the most out of it.

The Importance of Typography in Logo Design

The digital landscape of the modern world is dotted with innumerable websites. With the growth of the medium, there is a growing awareness about web design and typography, which play a major role in how the website looks. Websites, logos, posters, billboards, CD covers etc., all ensure that typography and design are combined well.
Every logo design company in Mumbai is aware that when it comes to logos, it is important to select the right typography while the design is being considered. There are a host of reasons why choosing the appropriate typography is crucial while an effective and engaging logo. Let us understand those reasons in detail:
 Promotes Effective Branding
A brand is your organization’s inimitable and distinctive personality and the clearer your perception of what a brand indicates, the easier it will be to understand the significance of typography in logo design. By attracting people to your business, you improve better leads and enhance profits. Typography can raise strong feelings and emotions, both responsible for creating an image for your brand. The right typography is important to build that elusive feeling of trust and reliability, both essential for fortifying and expanding the brand.
 Helps Simplifying things
Using complex fonts while designing your logo makes it difficult for people to connect to your brand and blows away the prime purpose of creating the logo itself. What is the point if the fonts used in a logo makes it difficult to understand the meaning and the message behind it? Fonts like Papyrus, Comic Sans, Curlz MT etc. are found to be out of place for the purpose of designing logos in the field of graphic designing.
 Helps Logos to stand out in a crowd
Apart from simplicity, it is the uniqueness of a logo that helps it to retain its identity in the plethora of logos that surround us. It would be easy for your potential audience to confuse your logo with another brand and that is something that a brand would never want. Select a brand that helps you to create an easily distinguishable identity and also help people to relate to your products and services. The competitive market can be easily tackled if you have a great-looking logo by your side. The key is to select the right logo, one that will keep your brand above the clutter that surrounds your short-of-attention target customer.
 Essential to convey the right message
Choosing the right font is a difficult choice for sure, given the massive choice currently available and confusion is guaranteed. Yet, proper research and a detailed analysis can help you to select the right one for your business. The right font can enhance your logo design theme while reinforcing the message you have in mind. Just as wearing a fancy pair of jeans with a flashy t-shirt isn’t exactly the right attire while attending an interview, choosing the right font is equally crucial while appearing before your audience. If you are in the business of investments and financial services, you would want to convey trust and reliability as your primary qualities and the right font coupled with the right colours can help you to do exactly that. Fonts like FF Kievit, Optima-Regular, Interstate and Bembo are considered ideal fonts to convey trustworthiness and inspire confidence in the potential customers’ minds.
 Helps Grab attention
A logo designed by any top-notch graphic design companies in Mumbai will be used across various mediums like letterheads, websites, business cards, brochures, the works. Therefore a logo that grabs the viewers’ attention irrespective of the medium it appears on, is the kind of logo you would want for your brand.

The Role Of Colours In Logo Design

Colours can be termed as a critical visual communications factor that can have a telling
impact on the psychology of the observer at a subconscious level and plays a large role in
defining a consumer’s relationship with a brand and its branding. Colours are capable of
unearthing all kinds of emotions in human beings and bringing back long lost memories.
Factors like age, personal choice, nationality, interests and line of work play a huge role in
an individual’s interpretation of colour. As one of the best logo designer in Mumbai, we try
to understand our target audience completely, before designing a logo for a brand, in order
to make effective use of colour. Since colours are known to increase brand recognition by as
much as 80%, it should be a great idea to consider its impact while designing a logo for your
brand.
 RED: This is an ideal colour to excite and engage your audience, while drawing
attention to your logo design. It conveys excitement, passion and action and is one
of the first two colours to be processed by the brain. It is also used to convey a sense
of urgency and determination.
 PINK: The colour pink is known to reduce anger and aggression and has a calming
effect on its viewers. Logos with pink as its dominant colour appeals to the
traditional buyer. It can easily convey love, romance and create a sense of calm.
 BLUE: If your brand is keen to create a sense of trust, security and confidence
amongst your customers, so if you are into banking and finance, blue is the colour
for your logo.
Being one of the Best Digital Agency in Mumbai, we use colour to convey subconscious
meaning and can be a great psychological tool to be used in logo design.

Animated Logos- The latest design trend

It is simply no surprise that animated logos are becoming increasingly popular and no one’s complaining. As humans, we are always fascinated by things that move, for example: flickering screens, blazing fires, waves crashing against rocks, etc. Logo design has caught this trend and is creating similar magic, while attracting viewers. Logos that spin, dance, bounce, disintegrate and transform themselves are great to look at and we remember them for a long time.
Many a logo designing company in Mumbai would give more than an arm and leg to be able to create such animated wonders for their clients. Let us see a few popular types:

Rotating Logos
Animated logo design has taken to rotation like a duck takes to water and this is evident from the many brands that have taken a liking to it. Investment Company Lux Capital uses the “X” in its name as a rotating multiplication and addition sign alternatively and drives the message of profit quite well. Giant Owl logo has two circular forms that rotate like film reels and then blink like owl eyes, holding the viewer’s attention for long.

“Hide and reveal” logos
As kids, we all loved magic shows, story time and game shows where grand secrets and prizes were revealed at the end. Logo design has incorporated this idea quite conveniently. Look at Pentagram’s Overview has a brilliant logo that begins with O & V bunched together which then expand to reveal the full name. Architects Biber go the minimalistic way by displaying the “i” in negative space as it slides out from behind the “b”.

Hand-drawn logos
These type of logos have been around for years and logo designers have used them effectively by animating them to take them to the next level. By using animation to visually articulate the drawing and painting process, brands like Famous and Tangled have created some truly amazing logos for themselves. It shows the artistic process of hand-drawn logos right from long drawn brush strokes to pencil designs.

Transforming logos
Logo owners love to play around with images that transform themselves and till recently designers had a tough time managing this, till animation came along, making things easy and simple. The most famous example would be Google which transforms itself into a microphone, a “G” before coming back to its own blue self. The word Brikk literally emerges from an animated brick that all neon.

Expanding logos
Fitting a logo in a particular space has always been a challenge for designers and animation helps here immensely. Check out the Ideo Architekci logo, in brilliant yellow as it expands vertically and horizontally or the EAT logo by Fable which grows in size with every bite.
Animated logos have opened up a host of designing avenues for every web designing company in Mumbai and given designers and brand owners a fresh boost of creativity.

Common PPC Tricks that will save you money and push conversions

PPC stands for Pay-Per-Click, which is an internet marketing model where advertisers pay only when their ad is clicked on. This is a method of buying visits to your website than earning those visits organically. For a specific product or service, you can bid on a desired keyword on large search engines like Google or Bing and whenever a user types the keyword, your advertisement will populate at the top of the Google page.

As a top-ranking provider of PPC services in mumbai, we implement many tricks to improve the traffic quality, save money and ultimately notch up more sales or conversions.

Negative keywords: A negative keyword is a type of keyword which protects your advertisement from being triggered by a specific phrase and instructs Google not to display your ad to anyone who searches for that particular keyword. Create a list of “negative” keywords including the ones used by competitors that you are sure will not lead to a sale for you.

Ad Schedule: Adwords campaigns, by default, are set to show ads on all days and every hour which may not be your intention or you may have specific days in mind or you may want to exclude weekends. It makes sense to study conversion history and find which the best hours to showcase your ads are.

Keyword Selection: Keywords are divided into broad match, phrase match, exact match keywords and broad match modifiers. Remember, if you select broad match and a user misspells the keyword, your ad could be populated instantly. Check your search terms and you will be pleasantly surprised.
Apart from these, as a leading web designing company in mumbai, we also recommend checking of Quality Score which gives you an estimate of the relevance of keywords, ads and landing page to a user viewing it.

Effective ways of using Social Media Marketing as an SEO strategy

Content marketing, Search Engine Optimization and social media marketing are outstanding strategies when meticulously planned and executed in a professional manner. Marketers use them in isolation as a part of their marketing strategies to boost their online presence and ultimately, product sales. However, another line of thought also proposes using them in conjunction with each other so that they complement each other and enhance their impact as a result. While the content magnifies the SEO campaign through more links and optimising for social media feeds and key phrases.

As leading providers of PPC services in mumbai, we bring the latest of strategies to help our client’s brand make the impact it deserves and Social media marketing has always been a part of this plan. In the course of this article, let us understand how social media campaigning enhance organic search rankings and its impact on SEO.

Profile information: A social media marketing campaign essentially begins with compiling your social profile with information about the organization, your name, contact details and the kind of business. This content is index able and plays a vital role in improving your social rankings in an indirect manner. Social media profiles are being continually extracted to form local business data by review sites and this data is then accumulated as entries on their own sites. These profiles are extensively used by Google and goes a long way in augmenting visibility of your brand and helps building accurate info.

Inbound Links: Google is known to give massive weightage to relevance and authority while ranking results for a specific query where authority is determined mostly by the inbound link profile of the page and the domain. This implies that the more, authoritative links pointing to you, the higher your brand will rank in searches. Facebook posts, Twitter tweets and other social connects may not directly impact search rankings but their attracting inbound links in large numbers from reputed sources can be vital.

Syndication of blogs and articles: As a marketing channel, social media is easily able to allocate links and content to a large audience. We are a preferred logo designing company in mumbai and we bring a lot of value to our clients’ quest of making an impact on the social media platforms that abound the virtual world. An article or a blog that is posted on a social media platform is viewed by thousands of new readers who then share it with others. If the article link is used by a journalist or an editor or a blogger, then it gets referenced as a natural link, thereby improving your inbound link profile. Since Google indexes content directly from social media platforms like Facebook, Twitter and other growing ones, your visibility as a brand is definitely on the rise.

How do social media mentions impact SEO

An organization or a brand’s presence in the online world is all about visibility and social media is an extremely potent tool to help leverage this presence. Social media does have a telling impact on SEO in the form of mentions on the platform as it keeps on adding to the list of new users, which is a primary aim of SEO and Social Media.

We are a top-ranking graphic designing company in Mumbai and we realise the value and impact of social media mentions on SEO and the manner in which an organisations’ organic visibility is enhanced. When SEO and SMM experts converge together on a project, the results are bound to be spectacular.

Social media mentions have a visible impact on SEO since:
• Social media presence helps a brand to tweak or alter its strategy as it becomes clear which content works and which does not.
• Social sharing and likes increases life of the content dramatically and also makes it highly visible.
• Social media boosts brand recognition and improves its presence in a consumer’s digital life.
• As users follow the links from social media platforms, the website traffic increases proportionally.

An organization is sure to benefit if a plan that merges the essential strategies of SEO & SMM as it is useful for both the teams involved. This way it is possible take into consideration various planned events, their dates and possible product launches too and thus benefit from a better audience interaction.

When content is shared on a social media platform, new visitors are automatically added who share content, like it and even re-tweet it thus expanding its reach and visibility multiple times. Adding social media buttons is another way to encourage sharing. Being one of the Best Digital Agency in Mumbai, we have honed our skills to perfection and deliver the best to clients.

Accelerate your conversion rate through practical lead generation ideas

Inbound marketers are working furiously at revamping their lead generation strategies and tuning it capture the audience’s attention in a manner that pushes them to acquire more knowledge from them. It’s been a long time since people have been exercising their right to make individual choices taking away the power from marketers and advertisers. The consumer is now empowered to decide what to read, download, buy and click on and also what not to and there are innumerable choices available.

As a leading Web designing company in Mumbai, we continuously strive to increase the conversion rate on our clients’ websites through creative lead generation tactics. In the not-so-distant past, viewers instinctively clicked on the “I’m in” banner but now they are aware and know they could be spammed. Reworking the same old tactics may no longer work, so what if you added CTA that match the person’s current interest or position it differently where the response could be better?

The following B2B & B2C lead generation tactics will surely help you to procure the benefits of the traffic that you have worked hard to reach. Remember, these tactics will have to be tweaked as per your audience profile so test them accordingly.

Place CTAs in your audience’s natural eye path
The place of your Call-To-Action plays a very important role in the generation of leads from your website yet marketers ignore its relevance. As per studies conducted, when we read a webpage, we follow an F-shaped path that begins at the top left hand corner of our page. Placing critical information in these areas will ensure your message is definitely read and you could place CTAs in this manner on your homepage and other popular webpages too.

Pop-ups and Slide forms still work
Pop-ups were once the toast of marketers but have been cast aside since the disruption of the viewer’s experience was far too much and worked negatively. If the pop up leads the audience to a relevant and useful site, they certainly wouldn’t mind, would they? For example, if your blog is about how to engage with subordinates, it would make perfect sense to include a pop up that gave a report about employee engagement, in the middle of the blog. This would be prudent use of a pop-up or a slide form and would garner positive votes.

Revitalise old blog posts by adding anchor texts
By adding an end of the post banner to an old blog post to give it new life is a great idea and so is adding anchor texts that drives the readers to a certain action. As a top-notch web development Company in Mumbai, we have utilised many such ideas to dramatically improve web conversion rates for our clients.

How do Re-marketing Lists for Search Ads help Advertisers?

Not long ago, the digital marketing world only had keywords as their weapon for targeting, but since then the Adwords search landscape has undergone a sea change. Sophisticated targeting techniques like Re-marketing Lists for Search Ads work along with keywords are prime examples of this. Though RLSAs were introduced in 2013, they have been terribly underused. Re-marketing Lists for Search Ads helps advertisers in customising their search campaigns depending upon whether a user is a repeat visitor and the pages he/she has viewed.

As a leading Web development Services in Mumbai, we use Re-marketing Lists for Search Ads in the following ways:

• For setting up search ad groups only to be triggered and display ads if the user is on the Re-marketing List and is looking for keywords you are bidding for.
• For making bid adjustments on your ad group for users on the Re-marketing lists and are searching Google using the keywords you are bidding for.
Though they sound similar and both use cookies to track and add users to their lists, RLSAs are different from the concept of display re-marketing and are a favourite amongst web designing services in Mumbai.

The benefits of Re-marketing Lists for Search Ads are:
• Search campaigns can be tailored and customised
• Better qualified and valued users can be targeted
• It allows targeting users who have already visited your website
• Ad spend is used more effectively
• RLSAs provide better conversion rates
• Return-on-Investment is higher

It is easy for advertisers to begin using Re-marketing Lists for search ads. The re-marketing tag needs to be added to the website as this site-wide tag makes it convenient to bifurcate site visitors into re-marketing lists that can be used for display campaigns and search campaigns as well. As a proficient digital marketing Agency, we are strong partners from inception to implementation and RSLAs are a part of our winning strategies where necessary.

View or likes - What is a better metrics on YouTube?

As a marketer, there are a lot of medium you would use to make your presence felt and YouTube would certainly be a primary one. In order to judge the success of your brand on YouTube, its analytics dashboard is extremely useful and all its metrics need to be explore, than concentrating on a chosen few. Through these metrics, your efforts on YouTube can be measured and steps can be taken to improve the content based on these results.

We are a high-ranking Web development company in Mumbai and it is our constant effort to keep our clients in the limelight with the use of popular mediums like YouTube. Let us dive into two of the most popular metrics, Views & Likes.

Views: This is one of the most important metrics to analyse the success of videos you have created. The primary purpose of producing them is that people watch them and hence it is important to know how many people have viewed them. This metric gives a sense of popularity to the viewers and the up loader and is conveniently present at the bottom right of every video. It helps us to understand the audience’s choice and know which content suits them the best. By knowing which type of video content is being viewed helps content creation to a great extent.

Likes: This metric though simple can prove to be a vital pointer to which videos clicked with the audience and which ones didn’t. A look at the likes to dislikes ratio will show which one is a better rated video. If a video has 100 likes and 50 dislikes, it shows a 2:1 ratio while another video has 400 likes and 100 dislikes, it’s a 4:1 ratio. So although the second video has more dislikes, it proves to be better rated due to the ratio. As a professional digital marketing company in Mumbai, metrics form an important portion of our results and helps to decide the future path.