In 2004, an iconic website was first launched for students to interact; and now, 12 years later, Facebook is a social media giant with more than 1.59 billion monthly active users. These figures alone should be enough to convince a business owner to incorporate it into their marketing strategy.
Facebook provides businesses with a huge platform to advertise their products and services, and with such a massive user base, it can get a business on the map, delivering customers directly to the businesses. It boasts of advertising solutions to target relevant audiences based on interests and behaviours.
Since Facebook is primarily meant for social networking, it is necessary for one to have a personal account in order to create a page for your business. One often overlooked feature of Facebook pages is the ability to set up your own custom URL for your page, which in turn makes it even easier for users to find your page.
Your Facebook page needs to be branded consistently with your company webpage so it is recognizable as belonging to your business. It needs to be clear that it is an extension of your brand and not some random page. Visual branding is absolutely necessary to establish a meaningful connection with your audience; so one should make sure that Facebook matches and promotes the brand.
It needs to be easy for your audience to find you. Facebook has multiple features such as embedded ‘Like’ buttons on your webpage and even ones in your emails. Your Facebook page needs to be appropriately branded and it should be obvious that it belongs to your business. It should be updated often and any changes made to your company webpage need to be reflected on your Facebook page.
A great way to ensure that your Facebook is optimized in order to reach a maximum audience is to employ a SMO company in Mumbai to handle your Facebook page.
Facebook provides businesses with a huge platform to advertise their products and services, and with such a massive user base, it can get a business on the map, delivering customers directly to the businesses. It boasts of advertising solutions to target relevant audiences based on interests and behaviours.
Since Facebook is primarily meant for social networking, it is necessary for one to have a personal account in order to create a page for your business. One often overlooked feature of Facebook pages is the ability to set up your own custom URL for your page, which in turn makes it even easier for users to find your page.
Your Facebook page needs to be branded consistently with your company webpage so it is recognizable as belonging to your business. It needs to be clear that it is an extension of your brand and not some random page. Visual branding is absolutely necessary to establish a meaningful connection with your audience; so one should make sure that Facebook matches and promotes the brand.
It needs to be easy for your audience to find you. Facebook has multiple features such as embedded ‘Like’ buttons on your webpage and even ones in your emails. Your Facebook page needs to be appropriately branded and it should be obvious that it belongs to your business. It should be updated often and any changes made to your company webpage need to be reflected on your Facebook page.
A great way to ensure that your Facebook is optimized in order to reach a maximum audience is to employ a SMO company in Mumbai to handle your Facebook page.
