Animated Logos- The latest design trend

It is simply no surprise that animated logos are becoming increasingly popular and no one’s complaining. As humans, we are always fascinated by things that move, for example: flickering screens, blazing fires, waves crashing against rocks, etc. Logo design has caught this trend and is creating similar magic, while attracting viewers. Logos that spin, dance, bounce, disintegrate and transform themselves are great to look at and we remember them for a long time.
Many a logo designing company in Mumbai would give more than an arm and leg to be able to create such animated wonders for their clients. Let us see a few popular types:

Rotating Logos
Animated logo design has taken to rotation like a duck takes to water and this is evident from the many brands that have taken a liking to it. Investment Company Lux Capital uses the “X” in its name as a rotating multiplication and addition sign alternatively and drives the message of profit quite well. Giant Owl logo has two circular forms that rotate like film reels and then blink like owl eyes, holding the viewer’s attention for long.

“Hide and reveal” logos
As kids, we all loved magic shows, story time and game shows where grand secrets and prizes were revealed at the end. Logo design has incorporated this idea quite conveniently. Look at Pentagram’s Overview has a brilliant logo that begins with O & V bunched together which then expand to reveal the full name. Architects Biber go the minimalistic way by displaying the “i” in negative space as it slides out from behind the “b”.

Hand-drawn logos
These type of logos have been around for years and logo designers have used them effectively by animating them to take them to the next level. By using animation to visually articulate the drawing and painting process, brands like Famous and Tangled have created some truly amazing logos for themselves. It shows the artistic process of hand-drawn logos right from long drawn brush strokes to pencil designs.

Transforming logos
Logo owners love to play around with images that transform themselves and till recently designers had a tough time managing this, till animation came along, making things easy and simple. The most famous example would be Google which transforms itself into a microphone, a “G” before coming back to its own blue self. The word Brikk literally emerges from an animated brick that all neon.

Expanding logos
Fitting a logo in a particular space has always been a challenge for designers and animation helps here immensely. Check out the Ideo Architekci logo, in brilliant yellow as it expands vertically and horizontally or the EAT logo by Fable which grows in size with every bite.
Animated logos have opened up a host of designing avenues for every web designing company in Mumbai and given designers and brand owners a fresh boost of creativity.

Common PPC Tricks that will save you money and push conversions

PPC stands for Pay-Per-Click, which is an internet marketing model where advertisers pay only when their ad is clicked on. This is a method of buying visits to your website than earning those visits organically. For a specific product or service, you can bid on a desired keyword on large search engines like Google or Bing and whenever a user types the keyword, your advertisement will populate at the top of the Google page.

As a top-ranking provider of PPC services in mumbai, we implement many tricks to improve the traffic quality, save money and ultimately notch up more sales or conversions.

Negative keywords: A negative keyword is a type of keyword which protects your advertisement from being triggered by a specific phrase and instructs Google not to display your ad to anyone who searches for that particular keyword. Create a list of “negative” keywords including the ones used by competitors that you are sure will not lead to a sale for you.

Ad Schedule: Adwords campaigns, by default, are set to show ads on all days and every hour which may not be your intention or you may have specific days in mind or you may want to exclude weekends. It makes sense to study conversion history and find which the best hours to showcase your ads are.

Keyword Selection: Keywords are divided into broad match, phrase match, exact match keywords and broad match modifiers. Remember, if you select broad match and a user misspells the keyword, your ad could be populated instantly. Check your search terms and you will be pleasantly surprised.
Apart from these, as a leading web designing company in mumbai, we also recommend checking of Quality Score which gives you an estimate of the relevance of keywords, ads and landing page to a user viewing it.

Effective ways of using Social Media Marketing as an SEO strategy

Content marketing, Search Engine Optimization and social media marketing are outstanding strategies when meticulously planned and executed in a professional manner. Marketers use them in isolation as a part of their marketing strategies to boost their online presence and ultimately, product sales. However, another line of thought also proposes using them in conjunction with each other so that they complement each other and enhance their impact as a result. While the content magnifies the SEO campaign through more links and optimising for social media feeds and key phrases.

As leading providers of PPC services in mumbai, we bring the latest of strategies to help our client’s brand make the impact it deserves and Social media marketing has always been a part of this plan. In the course of this article, let us understand how social media campaigning enhance organic search rankings and its impact on SEO.

Profile information: A social media marketing campaign essentially begins with compiling your social profile with information about the organization, your name, contact details and the kind of business. This content is index able and plays a vital role in improving your social rankings in an indirect manner. Social media profiles are being continually extracted to form local business data by review sites and this data is then accumulated as entries on their own sites. These profiles are extensively used by Google and goes a long way in augmenting visibility of your brand and helps building accurate info.

Inbound Links: Google is known to give massive weightage to relevance and authority while ranking results for a specific query where authority is determined mostly by the inbound link profile of the page and the domain. This implies that the more, authoritative links pointing to you, the higher your brand will rank in searches. Facebook posts, Twitter tweets and other social connects may not directly impact search rankings but their attracting inbound links in large numbers from reputed sources can be vital.

Syndication of blogs and articles: As a marketing channel, social media is easily able to allocate links and content to a large audience. We are a preferred logo designing company in mumbai and we bring a lot of value to our clients’ quest of making an impact on the social media platforms that abound the virtual world. An article or a blog that is posted on a social media platform is viewed by thousands of new readers who then share it with others. If the article link is used by a journalist or an editor or a blogger, then it gets referenced as a natural link, thereby improving your inbound link profile. Since Google indexes content directly from social media platforms like Facebook, Twitter and other growing ones, your visibility as a brand is definitely on the rise.

How do social media mentions impact SEO

An organization or a brand’s presence in the online world is all about visibility and social media is an extremely potent tool to help leverage this presence. Social media does have a telling impact on SEO in the form of mentions on the platform as it keeps on adding to the list of new users, which is a primary aim of SEO and Social Media.

We are a top-ranking graphic designing company in Mumbai and we realise the value and impact of social media mentions on SEO and the manner in which an organisations’ organic visibility is enhanced. When SEO and SMM experts converge together on a project, the results are bound to be spectacular.

Social media mentions have a visible impact on SEO since:
• Social media presence helps a brand to tweak or alter its strategy as it becomes clear which content works and which does not.
• Social sharing and likes increases life of the content dramatically and also makes it highly visible.
• Social media boosts brand recognition and improves its presence in a consumer’s digital life.
• As users follow the links from social media platforms, the website traffic increases proportionally.

An organization is sure to benefit if a plan that merges the essential strategies of SEO & SMM as it is useful for both the teams involved. This way it is possible take into consideration various planned events, their dates and possible product launches too and thus benefit from a better audience interaction.

When content is shared on a social media platform, new visitors are automatically added who share content, like it and even re-tweet it thus expanding its reach and visibility multiple times. Adding social media buttons is another way to encourage sharing. Being one of the Best Digital Agency in Mumbai, we have honed our skills to perfection and deliver the best to clients.