Content Silos and why they are important for SEO

Remember the time before iPads and Kindle were invented and we went to book libraries to get our favourite books? The librarian would help you to find the books of your choice by grouping content into sections like non-fiction, fiction, romance, history etc. These were nothing but content silos of the yesteryears.
Syspree Solutions, a rapidly-growing digital marketing company in India, describes content silos as the process of grouping or categorizing related content together in order to establish a website’s keyword-based contemporary themes or areas. They play a strong role for SEO and usability. For example, an online bookstore can be grouped into different subject matters so their visitors can easily find what they are looking for.
The company does this so that their buyers find it easy to use their website, but more importantly it is done for search engines. This segmentation is carried out within the website navigation, sitemap, online store and throughout the website.
The Importance of Content Silos for SEO
Content silos are of great assistance for site visitors when they are searching for a specific product and help search engines too. Search Engines, like human beings, too need to understand your website’s content. Search engines would want to know what your website is about, its detailed structure and its location. Content Silos are useful here as they provide a sense of structure to content just like library cards of old times did.
Search engines provide keyword relevance based on the relevance of the website as well as page content. Topical content is extremely helpful in supporting the website’s overall authority along with an individual page’s rank. Through sustained SEO services, it becomes easier for search engines to locate and deliver relevant or topical content, when it is well organized.

Infographics- A potent way to enhance your website traffic

Our brain has the capacity to grasp and understand visual content 60000 times faster than written content. It isn’t a wonder that digital marketers are making increased use of infographics to capture their target audience’s attention. By employing simple infographics, it is possible to boost audience engagement and increase brand awareness.
Infographics, unlike images, are visual expressions of information and statistics and are being preferred by most digital marketers and website designers in Mumbai. They help complex content in a manner that the common man can understand easily.
Why are infographics growing in popularity?
Consider this:
 It is easier to present a large amount of information in a concise and compact form
 It helps in understanding data quickly
 Infographics help in getting leads for business
 Allows the transfer of information in a quick and convenient way
 Increases brand awareness about your business
 Helps in drawing new visitors to your site
What are the characteristics of a good infographic?
Just as a poorly designed infographic can be bad for your business image, a well-crafted an infographic can help ramp up your business revenue in quick time. Here is a checklist that can tell you what a good infographic should consist of:
 It should have an interesting story that should draw the attention of your audience
 A good infographic should have a unique headline and similar sub-headings
 There should be a good mix of charts and graphs to keep the audience interested
 It should have authentic and verifiable content to generate trust among your readers
 A good infographic always leads to a solution in the end.
Just as professional web designers in Mumbai can add that touch of class to your website, a creative and engaging infographic can play a vital role in enhancing your website traffic. Now isn’t that something every organization wants to achieve and subsequently draw in a larger audience? Infographics will help you to do exactly that…..and more!

How Influencer Marketing can enhance your business growth

Influencer marketing is a modern and highly effective form of marketing that has certainly caught the fancy of business owners. One of the primary reasons for this is because you can get backlinks from a website that has loyal readers and followers, instead of receiving backlinks from zero-engagement websites. An influencer website has a devoted following of readers who have been nurtured so that more readers can be attracted through word-of- mouth.
Most professional digital agencies in Mumbai prefer to take this route as it focuses more on people than on search engine rankings. This results in acquiring a loyal following who will click on the links provided by the influencer.
The Power of Influencing
Influencers possess the power to influence behaviour by relaying information in a personal and matter-of-fact manner, without sounding unduly preachy. He will do this by sharing his experience and thus encourage his followers to choose the product or service. Influencers have the power to change minds, primarily because of the impact they have on their readers. Influencers are role models for their followers who will act upon their recommendations.
Influencers help in generating traffic and revenue
Are you aware of the fact that by being a part of an influencer’s content, your business can receive a quick boost of traffic? Your business can grow by the simple mention of a particular product by an influencer which is then read and acted upon by his or her followers. When an influencer mentions a particular product or service, his followers are more than keen to reap its benefits and want to acquire it at all costs.
Syspree Solutions, which is a new-age web design company in Mumbai, makes extensive use of influencer marketing to push the traffic and boost sales for its clients. In our next segment, we will see how to carry out influencer marketing and reap its massive benefits.

Five WhatsApp features that will change the way we use the app in 2018

WhatsApp has to be the most popular messaging application in the world right now with a significant portion of mobile users across the universe using it. It is used for chatting, sending images, videos and making calls too. We all use it every day and it has become an integral part of our daily lives. Connecting with friends, family and business associates is extremely easy.
Apart from individuals, the introduction of WhatsApp Business is all set to revolutionise the way we communicate with clients, colleagues and vendors. You could be an SEO company in Mumbai or a trader or an individual, WhatsApp has made life easier, though it's extremely addictive too. With newer and highly useful features being added in 2018, WhatsApp is set to make valuable additions to our personal and business lives:
1. Group Admins control who can send messages: Group admins are empowered to control who can send messages in the group with options like ‘only admins’ or ‘ all participants’. When the “Only admins” option is selected, no one other than admins can send messages. This can be used to send updates, important announcements and news that the admin can control. This function is especially useful for parent/teacher groups, NGOs and communities where only information has to be dispensed.
2. Labelling forwarded messages: All messages that have been forwarded will carry a label saying so, with both the sender and the receiver being able to see it. This feature will make it easy to spot fake and viral rumours to a large extent.
3. Delete messages sent by mistake: This feature now makes it convenient to delete wrongly-sent messages with one click. If used in a group, others can see this message as “This message was deleted”.
4. Enhanced group experience: We all are a part of a few groups, be it of friends, relatives, office colleagues, school friends or society members. WhatsApp has enhanced user experience with features like Participant search, Mentions, group descriptions and admin controls. Through group descriptions, it is possible to mention what the group is about, its purpose and guidelines while using it. This will help existing and new users to get an overview of the group.
5. WhatsApp Business: This free-to-download android app is exclusively created for businesses to help them communicate with prospects and customers. One can create a business profile and add business details which will help in authenticating it further.
If you are an SEO services provider or an individual, these features are bound to bring in a sea-change in the way we use WhatsApp. Now it is up to us to maximise its use and get the most out of it.

The Importance of Typography in Logo Design

The digital landscape of the modern world is dotted with innumerable websites. With the growth of the medium, there is a growing awareness about web design and typography, which play a major role in how the website looks. Websites, logos, posters, billboards, CD covers etc., all ensure that typography and design are combined well.
Every logo design company in Mumbai is aware that when it comes to logos, it is important to select the right typography while the design is being considered. There are a host of reasons why choosing the appropriate typography is crucial while an effective and engaging logo. Let us understand those reasons in detail:
 Promotes Effective Branding
A brand is your organization’s inimitable and distinctive personality and the clearer your perception of what a brand indicates, the easier it will be to understand the significance of typography in logo design. By attracting people to your business, you improve better leads and enhance profits. Typography can raise strong feelings and emotions, both responsible for creating an image for your brand. The right typography is important to build that elusive feeling of trust and reliability, both essential for fortifying and expanding the brand.
 Helps Simplifying things
Using complex fonts while designing your logo makes it difficult for people to connect to your brand and blows away the prime purpose of creating the logo itself. What is the point if the fonts used in a logo makes it difficult to understand the meaning and the message behind it? Fonts like Papyrus, Comic Sans, Curlz MT etc. are found to be out of place for the purpose of designing logos in the field of graphic designing.
 Helps Logos to stand out in a crowd
Apart from simplicity, it is the uniqueness of a logo that helps it to retain its identity in the plethora of logos that surround us. It would be easy for your potential audience to confuse your logo with another brand and that is something that a brand would never want. Select a brand that helps you to create an easily distinguishable identity and also help people to relate to your products and services. The competitive market can be easily tackled if you have a great-looking logo by your side. The key is to select the right logo, one that will keep your brand above the clutter that surrounds your short-of-attention target customer.
 Essential to convey the right message
Choosing the right font is a difficult choice for sure, given the massive choice currently available and confusion is guaranteed. Yet, proper research and a detailed analysis can help you to select the right one for your business. The right font can enhance your logo design theme while reinforcing the message you have in mind. Just as wearing a fancy pair of jeans with a flashy t-shirt isn’t exactly the right attire while attending an interview, choosing the right font is equally crucial while appearing before your audience. If you are in the business of investments and financial services, you would want to convey trust and reliability as your primary qualities and the right font coupled with the right colours can help you to do exactly that. Fonts like FF Kievit, Optima-Regular, Interstate and Bembo are considered ideal fonts to convey trustworthiness and inspire confidence in the potential customers’ minds.
 Helps Grab attention
A logo designed by any top-notch graphic design companies in Mumbai will be used across various mediums like letterheads, websites, business cards, brochures, the works. Therefore a logo that grabs the viewers’ attention irrespective of the medium it appears on, is the kind of logo you would want for your brand.

The Role Of Colours In Logo Design

Colours can be termed as a critical visual communications factor that can have a telling
impact on the psychology of the observer at a subconscious level and plays a large role in
defining a consumer’s relationship with a brand and its branding. Colours are capable of
unearthing all kinds of emotions in human beings and bringing back long lost memories.
Factors like age, personal choice, nationality, interests and line of work play a huge role in
an individual’s interpretation of colour. As one of the best logo designer in Mumbai, we try
to understand our target audience completely, before designing a logo for a brand, in order
to make effective use of colour. Since colours are known to increase brand recognition by as
much as 80%, it should be a great idea to consider its impact while designing a logo for your
brand.
 RED: This is an ideal colour to excite and engage your audience, while drawing
attention to your logo design. It conveys excitement, passion and action and is one
of the first two colours to be processed by the brain. It is also used to convey a sense
of urgency and determination.
 PINK: The colour pink is known to reduce anger and aggression and has a calming
effect on its viewers. Logos with pink as its dominant colour appeals to the
traditional buyer. It can easily convey love, romance and create a sense of calm.
 BLUE: If your brand is keen to create a sense of trust, security and confidence
amongst your customers, so if you are into banking and finance, blue is the colour
for your logo.
Being one of the Best Digital Agency in Mumbai, we use colour to convey subconscious
meaning and can be a great psychological tool to be used in logo design.