Using social media analytics to analyse your target audience

Over the years, the use of social media analytics has proved to be a highly effective tool for brands to have an ear to the ground and understand their perception as a brand. It helps brands to get insights towards what their consumers are talking about their product quality, customer service and most importantly about the competition.

Although it is necessary to understand what is being said, knowing who is saying it is also valuable.
Most leading brands engage the services of leading digital agencies in Mumbai as a part of their marketing strategy and to understand their audience’s habits. Through audience analysis, brands are privy to information that can have a telling impact on the way they manage and connect to current and future customers.

This helps in enhancing customer experience and the overall perception about their brand itself.
Social Media Analytics has swiftly replaced traditional methods like market surveys and
research which were used earlier for similar purposes. The data obtained from social media
analytics can provide truly insightful views about the audience that too in an organised and
structured manner.

As soon as new age brands understood the value of targeted marketing, most of them caught on to it quickly with brands like Facebook and Google leading the list. When brands know the motivation its audience needs to subscribe to their services or buy their products, it becomes easier to target the audience of their choice. It also helps in exploring the full potential of the marketing campaigns they choose to employ.

Many businesses choose connecting to a top-ranking web development company in Mumbai or SEO company who can do a professional job of analysing audience chatter along with the competitors’ audience too for a detailed comparison.

Six Top Benefits of Social Media Marketing for your organization

Have a look at the following research data pertaining to social media use and you will realise the basic factors that are driving social web today:

• The age group of 55 years-64 years has proved to be the fastest growing one onTwitter while the 45 to 54 years age group has taken a strong liking to Facebook and Google+, thus becoming the fastest to accept these platforms.

• The percentage of people using the internet through smartphones, at home, in office or during travel, is constantly on the rise.

Social engagement is different in current times due to the availability of faster internet speeds and enhanced mobile connectivity, due to which connecting to friends, sharing content and engaging in chat has grown dramatically. As a business, it, therefore, becomes very important to build a focussed social media strategy in conjunction with a digital marketing company in Mumbai, in order to build a strong connection with existing and potential customers.

Here are a few top benefits of engaging in social media marketing and reaping the rewards:

1. Promotes Branding
A key method of connecting with your kind of audience is showcasing your business personality using social media platforms. It is important to know that the social media channels you use are extended opportunities to display your brand’s interactions and content. When your online brand presence becomes regular and identifiable, there is always the likelihood of consumers coming across your social media feed or becoming repeat buyers.

2. Gives a brand a face
Look around yourself closely and you will realize that there are no more faceless entities or organizations. The modern customer is not only careful about what he buys but also the kind of company they are buying from. The lead-to-close rate of social media is double that of traditional outbound marketing and using this advantage, your brand can create a better rapport with the customer instead of going doing the traditional path of automatic voice based customer service.

3. Improves Conversions
You could be a B2B or B2C company, the social media path can prove to be extremely effective as a tool to gather new leads and move potential customers through your sales funnel. Every single blog that is posted online and every post that is liked by a follower presents itself as an opportunity as prospects waiting to be converted into customers.

4. Enhances Inbound Traffic
Without a presence on social media, your potential customers or leads are people who know your brand and people to reach out to you while searching ranked keywords. When your brand expands its social media presence and its frequency through professional SEO services, it leads to another way back to your website. This means you are bound to attract higher traffic as well as conversions.

5. Improves Customer Service
Social media is certainly one of the best places for customer service as it allows great customer interactions in public whether it is addressing complaints or managing account-related issues. This is also a wonderful place to enhance customer relationships by following them back, creating open communication lines and recommending related products.

6. Allows customer insights
Have you heard of social listening? Through social media, you can measure and gain insights about your potential customer’s behaviour and choices. It allows the brand to check the reviews and suggestions people leave behind about your products or services. Through engagement rates on social media posts, it is possible to understand which type of content generates the highest interest. However, social media marketing needs a long term approach and a sustained effort in order to reap
its multiple benefits.

4 Proven techniques for enhancing your WordPress website organic ranking

As a business owner, you would want maximum people visiting your website and checking
out the content, irrespective of your goal of informing people, selling products or merely
promotion of work. It is obvious that the more number of visitors, the better conversion to
customers. In order to win customers from the target audience, it is necessary to be aware of
the tactics or strategies that will help drive traffic to your website.
Hiring an SEO company in Mumbai helps in making your WordPress site SEO-friendly
since it becomes easily accessible and optimized for conversions. Making sites SEO-
customized will help you to target the right audience, retain them and induce them to take
the appropriate action after they read the content.
Here are a few techniques that are proven to enhance the organic ranking and SEO of your
WordPress website:
SEO dedicated plugins
Plugins are actually add-on software which are installed on your website for newer features
and functionalities. They can take care of functionalities like page analysis, technical SEO,
sitemaps, RSS optimization and social integration. These plugins help in the creation of a
sitemap which is a list of all the content on your website.
Optimize Meta Tags
Tags and meta tags are small text pieces that are utilized for a page’s content description
that are written between page codes. They are used by search engines to understand the
nature of your website and what it is all about. You can make your site more SEO-friendly by
enriching alt tags, title tags and meta tags with SEO keywords.
Create a Sitemap
The list of all the category pages and other content on a website that is listed in a hierarchy
is known as a sitemap. Visitors can have a quick glance at the composition of the site and
understand what it includes. A user can use the sitemap to navigate through the website
while it is also used to transfer information to search engine bots. Google finds its easier to
search your site’s pages for rankings when XML sitemaps are in place. Although a sitemap
may not directly enhance SEO rankings, it is still a useful SEO tool.
Build Keyword-rich content

Keywords define what your content is all about and are the shortest form of descriptors.
Every SEO expert will recommend creating content around keywords to identify your brand
amongst a sea of similar content. However, keyword stuffing in excess with give it an
unnatural and spammy look and reduce your search ranking. Keywords can be used in
headers and titles and other parts of content to push your search rankings up. This
increases the scope of showcasing your content to your kind of audiences.

Position yourself as a Brand through your Digital Portfolio

If you have heard about the term “Digital Portfolio” and think that it has something to do with the fashion world, you are mistaken. Digital Portfolio is basically the digital version of your

resume or CV that details your educational and work qualifications, achievements and other

relevant information in a digital format.

You can hire a professional website design company in Mumbai to create your customized digital portfolio or try your hand at creating one. You can tell the world about yourself and put it to great use.

Digital Portfolio is your story put in a creative manner. It is not some drab detailing of your professional experience with a list of educational qualifications. It is your biography that is presented in a creative and interesting way, talking about your hobbies, your early years and other things that will showcase your personality.

The hiring team of any professional organization is more interested in understanding your capabilities than simply knowing the number of professional degrees you have gathered or the number of years you have slogged at various positions. By creating a digital portfolio, you can present the same data but in an interesting manner that goes beyond the mundane details. This helps in creating a good impression on the recruiter’s mind as he will get an insight to you as an individual and understand your talents in a better way.

A digital portfolio can be termed as a method of social media marketing for individuals with focus on your nature as a human being and your interactions in the social world. You can update it on a regular basis so recruiters know about all the recent developments in your personal and professional life. Your progress in terms of adding professional qualifications can be updated thus giving everyone a clear insight.

What is Pixel Perfect Web Design?

If you have been a part of the design industry for some time, you would have heard the term “Pixel Perfect Web Design” quite often. So what exactly does this phrase, that every SEO company India wants to achieve, actually mean?

This term can be described as a method where every single design element is taken into consideration, right up to individual pixels. It is dependent upon the context and is in contrast to designing a website using compression artefacts. In pixel-perfect web design, specific focus is provided to each and every pixel so the design form looks squeaky clean and sharper than ever. For most clients, Pixel Perfect is about maintaining the same level of perfection across the website, in every browser.

Is Pixel Perfect design even possible?

Put this query across to any web developer or designer, and he will say that this sort of design can be created by posting an image from Photoshop without worrying about CSS or HTML. The concept of having a pixel-perfect web design seems brilliant when you are supported by Photoshop, but problems rear their ugly heads up as soon as you move to coding. Different browsers interpret the same code in a different way and viewport size inconsistencies do a lot of injustice to the concept of pixel-perfect web design. Also, it is difficult to predict the screen size that users may have, from a laptop, tablet or mobile screen.

The idea is not about achieving a full-fledged pixel-perfect design, but getting as close as possible to a 100% pixel perfect web design. To help you to do this, you can engage any leading SEO services India is filled with. To learn more and adapt to this, you can check out tutorials like Pixel Hunting, Pixel fitting, Pixel Perfect Techniques and Pixel Depth to execute a near-perfect design.