Boosting your Business with Facebook

In 2004, an iconic website was first launched for students to interact; and now, 12 years later, Facebook is a social media giant with more than 1.59 billion monthly active users. These figures alone should be enough to convince a business owner to incorporate it into their marketing strategy.
Facebook provides businesses with a huge platform to advertise their products and services, and with such a massive user base, it can get a business on the map, delivering customers directly to the businesses. It boasts of advertising solutions to target relevant audiences based on interests and behaviours.

Since Facebook is primarily meant for social networking, it is necessary for one to have a personal account in order to create a page for your business. One often overlooked feature of Facebook pages is the ability to set up your own custom URL for your page, which in turn makes it even easier for users to find your page.

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Your Facebook page needs to be branded consistently with your company webpage so it is recognizable as belonging to your business. It needs to be clear that it is an extension of your brand and not some random page. Visual branding is absolutely necessary to establish a meaningful connection with your audience; so one should make sure that Facebook matches and promotes the brand.

It needs to be easy for your audience to find you. Facebook has multiple features such as embedded ‘Like’ buttons on your webpage and even ones in your emails. Your Facebook page needs to be appropriately branded and it should be obvious that it belongs to your business. It should be updated often and any changes made to your company webpage need to be reflected on your Facebook page.
A great way to ensure that your Facebook is optimized in order to reach a maximum audience is to employ a SMO company in  Mumbai to handle your Facebook page.

SySpree Announces Entry into UAE

SySpree Solutions, a reputed web designing company in Thane, Mumbai has announced introduction of their complete offering of services in the UAE market. The India based company is a growing company and has been able to make a mark in the domestic market by standing out on the quality and providing clients with tremendous value for money on the creative as well as technical front.

As an introductory offer, the company has also been offering its prospective clients in the UAE market very attractive offers, discount schemes based on pricing as well as service offerings which turn out to be tempting deals for many startups and small / medium enterprises in the UAE. Surely, with the introductory offer, the company has been able to achieve an upper hand over its competitors given that the rates are way below current levels. The company mentioned that they are able to offer up such discounts only because of their location cost arbitrage and their ability to maintain economies of scale in the domestic market. 

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The company has already seen favourable response to their services in the UAE market basis their market testing and is confident of building up a market share in the UAE in a short span of time.

The company being a digital agency offers a portfolio of highly valued digital marketing services ranging from web development to SEO services and Social media marketing. This turns out to be an opportunity for many businesses who had to hire different vendors previously for the specialized services. However, now they have all services under one roof and all of these services are worked on in house and not outsourced thus resulting in an integrated offering.