Popularity surge for “In the moment” content

It would be an understatement to say that Social Media is evolving rapidly, as professionals from this field are setting their sights onto some truly staggering targets for the present year. Facebook has already touched a billion users a day, Twitter reports 100 million users daily while Instagram reached 400 million users at the beginning of this year. Apps like Snapchat, Meerkat and Periscope are apps that allow its users to share content in an instant and have caught the fancy of content marketers. We are a prominent Digital Marketing company in Mumbai and we plan some amazing content strategies for our clients that bring mind-boggling results.

The question is if-deploying of “instant content” in content strategy is such a good idea, so let’s delve into its realities:

• ‘In the moment’ or Instant content services helps to focus on things or events as they happen. Given the fluid nature of social media, the time taken for creating and sharing takes away the relevance of the event. Instant content helps us to capture the moment as it happens and share it and this is a huge benefit.
• Instant content provides a wonderful opportunity to engage with your audience in a live moment. The creation and consumption of the content improves the experience quotient for both the sharer and the receiver.
• We all know that the best content marketing has to be an amalgamation of text and media like images, videos and graphics. Apps like Snapchat, Periscope and Meerkat do that with amazing finesse and end up serving a highly visual media mix.
• In the moment or instant content solutions are cheap and inexpensive as compared to professional designed and created media and videos.

If living in the moment was an apt example anywhere, it is here and quite snugly too. Pioneers of
web development services in Mumbai like ours understand the value and importance of instant content in today’s social media-driven world.

How to use Facebook effectively to promote Sales

The most important part of the sales process is knowing your prospects and creating relationships with them. Fortunately for the businesses of today, social media has turned out be a great tool to achieve this in a quick and easy manner. Facebook, a leading social media platform, is not only helpful in generating new leads, but is also effective in forming more meaningful relationships with existing clients too and thus driving them to make purchases on a regular basis. As a pioneer of Social Media Marketing in Mumbai, we understand how Facebook can help you to research the market and begin a conversation that leads to a sale.

Given these benefits, how does one actually use Facebook to promote a product and make sales? It’s all about Engagement First. The obvious goal while posting on your Facebook page should be to catch the attention of followers and engaging them with well, truly engaging posts. This is most critical if the purpose is to divert your prospect to visit your webpage and make a purchase.

With that taken care of, now look at building trust. No one wants to be sold to all the time. Of course, people will listen to your sales pitch and look at your product, but only after you have built some trust and rapport with them. Post interesting articles, genuine facts and links to inspirational blogs and you will soon have people talking to you. Now could be the right time to add posts related your products and links that take them to your website. Using SEO services in Mumbai is the ideal way to use Social media to make sales.

Facebook allows us to see and understand what prospects are talking about, especially regarding competition and of course, your organisation. This kind of social listening allows us to perceive his or her needs and pitch accordingly, at the right time, bring you closer to your goal, the actual sale.

Leveraging Wearable Technology in Digital Marketing

Some hate it, some love it… but surely with 50M plus device sales in a year one cannot ignore it and it is this that make us like this technology after all it is another way for us hardworking digital marketing professionals to make a living but more so it is another media to reach our audience on behalf of our clients. As a digital marketing company in Mumbai offering SEO services in Mumbai we definitely embrace the technology warmly.

Weather we refer to the popular Apple watches or other brands, from our perspective these lead to a new dimension within the digital marketing space but the challenge is mainly about how this relatively new media could be effectively used for marketing. Though, agencies are experimenting to see what gets the best results and reach, A few methods are listed below:

Geo targeted campaigns: Remember a watch worn in your locality would imply that your potential customer is very close to you and all you need to do is encourage him and welcome him over to you. This is where Geo targeted campaigns on watches will definitely help.

Email subject lines: What better impact than an impact full subject line prompting the user to open an email and read. Story half sold, product half sold, a step towards brand image.

App pre-loaders: How could one avoid noticing ads while the required app is loading the background.
Coupons and ads: Ads and coupons flashing on apps surely attract the required attention.

User behaviour:  Being a newer technology, this leaves huge scope to understand user behaviour and resulting in new products to cater to the needs. Big brands like Nike have already tapped on to this space to understand their customers and feedback.

Promotional props: Not to forget, this technology should not be mistaken for expensive gizmo stuff, some of these could be developed at low cost and also be offered as promotional props. The best example with would be the Nivea GPS enabled wristbands. Value to the users and a brand image for the promoters.

These are the common ones and obviously more tricks to the trade. As we end this blog surely someone would have thought of another creative strategy to use this technology.