Accelerate your conversion rate through practical lead generation ideas

Inbound marketers are working furiously at revamping their lead generation strategies and tuning it capture the audience’s attention in a manner that pushes them to acquire more knowledge from them. It’s been a long time since people have been exercising their right to make individual choices taking away the power from marketers and advertisers. The consumer is now empowered to decide what to read, download, buy and click on and also what not to and there are innumerable choices available.

As a leading Web designing company in Mumbai, we continuously strive to increase the conversion rate on our clients’ websites through creative lead generation tactics. In the not-so-distant past, viewers instinctively clicked on the “I’m in” banner but now they are aware and know they could be spammed. Reworking the same old tactics may no longer work, so what if you added CTA that match the person’s current interest or position it differently where the response could be better?

The following B2B & B2C lead generation tactics will surely help you to procure the benefits of the traffic that you have worked hard to reach. Remember, these tactics will have to be tweaked as per your audience profile so test them accordingly.

Place CTAs in your audience’s natural eye path
The place of your Call-To-Action plays a very important role in the generation of leads from your website yet marketers ignore its relevance. As per studies conducted, when we read a webpage, we follow an F-shaped path that begins at the top left hand corner of our page. Placing critical information in these areas will ensure your message is definitely read and you could place CTAs in this manner on your homepage and other popular webpages too.

Pop-ups and Slide forms still work
Pop-ups were once the toast of marketers but have been cast aside since the disruption of the viewer’s experience was far too much and worked negatively. If the pop up leads the audience to a relevant and useful site, they certainly wouldn’t mind, would they? For example, if your blog is about how to engage with subordinates, it would make perfect sense to include a pop up that gave a report about employee engagement, in the middle of the blog. This would be prudent use of a pop-up or a slide form and would garner positive votes.

Revitalise old blog posts by adding anchor texts
By adding an end of the post banner to an old blog post to give it new life is a great idea and so is adding anchor texts that drives the readers to a certain action. As a top-notch web development Company in Mumbai, we have utilised many such ideas to dramatically improve web conversion rates for our clients.

How do Re-marketing Lists for Search Ads help Advertisers?

Not long ago, the digital marketing world only had keywords as their weapon for targeting, but since then the Adwords search landscape has undergone a sea change. Sophisticated targeting techniques like Re-marketing Lists for Search Ads work along with keywords are prime examples of this. Though RLSAs were introduced in 2013, they have been terribly underused. Re-marketing Lists for Search Ads helps advertisers in customising their search campaigns depending upon whether a user is a repeat visitor and the pages he/she has viewed.

As a leading Web development Services in Mumbai, we use Re-marketing Lists for Search Ads in the following ways:

• For setting up search ad groups only to be triggered and display ads if the user is on the Re-marketing List and is looking for keywords you are bidding for.
• For making bid adjustments on your ad group for users on the Re-marketing lists and are searching Google using the keywords you are bidding for.
Though they sound similar and both use cookies to track and add users to their lists, RLSAs are different from the concept of display re-marketing and are a favourite amongst web designing services in Mumbai.

The benefits of Re-marketing Lists for Search Ads are:
• Search campaigns can be tailored and customised
• Better qualified and valued users can be targeted
• It allows targeting users who have already visited your website
• Ad spend is used more effectively
• RLSAs provide better conversion rates
• Return-on-Investment is higher

It is easy for advertisers to begin using Re-marketing Lists for search ads. The re-marketing tag needs to be added to the website as this site-wide tag makes it convenient to bifurcate site visitors into re-marketing lists that can be used for display campaigns and search campaigns as well. As a proficient digital marketing Agency, we are strong partners from inception to implementation and RSLAs are a part of our winning strategies where necessary.

View or likes - What is a better metrics on YouTube?

As a marketer, there are a lot of medium you would use to make your presence felt and YouTube would certainly be a primary one. In order to judge the success of your brand on YouTube, its analytics dashboard is extremely useful and all its metrics need to be explore, than concentrating on a chosen few. Through these metrics, your efforts on YouTube can be measured and steps can be taken to improve the content based on these results.

We are a high-ranking Web development company in Mumbai and it is our constant effort to keep our clients in the limelight with the use of popular mediums like YouTube. Let us dive into two of the most popular metrics, Views & Likes.

Views: This is one of the most important metrics to analyse the success of videos you have created. The primary purpose of producing them is that people watch them and hence it is important to know how many people have viewed them. This metric gives a sense of popularity to the viewers and the up loader and is conveniently present at the bottom right of every video. It helps us to understand the audience’s choice and know which content suits them the best. By knowing which type of video content is being viewed helps content creation to a great extent.

Likes: This metric though simple can prove to be a vital pointer to which videos clicked with the audience and which ones didn’t. A look at the likes to dislikes ratio will show which one is a better rated video. If a video has 100 likes and 50 dislikes, it shows a 2:1 ratio while another video has 400 likes and 100 dislikes, it’s a 4:1 ratio. So although the second video has more dislikes, it proves to be better rated due to the ratio. As a professional digital marketing company in Mumbai, metrics form an important portion of our results and helps to decide the future path.

Sources of Inspiration for awesome Content Creation

Content marketing has famously transformed the manner in which marketers and brands reach out to their target audiences, trigger interest and convert prospects. Traditional SEO tactics and run-of-the-mill topics are no longer the mantra for successful content creation. It is substance that hold value and in order to generate high volume traffic and boost sales, it is essential to bring out relevant and appealing content.  Instead of promoting fluffy and exciting content which may give a temporary boost, it is necessary to target long-term subscribers along with high-frequency visitors with rich, value-laden information.

As a leading Digital marketing Company in mumbai, it is our endeavour to create high quality and enriching content that sustains for long and hold the target audience’s interest for an extended time period. So where does this relevant, dynamic and socially approved content come from? Incessant industry research and some highly inspired thinking may be some places to look for. Many websites publish content about the same old tired, recycle topics that have little relevance to the current situation and technological advances that have taken place.

You can think out of the box or demolish this “box” for all we care, as long as the content remains fresh and relevant for your readers. Your content creation can also be inspired by other industries or disciplined and your interests could play your guide in this quest for better and original content. Fill your industry content with external influences and inspirations that have impressed you. Having done that, your content could turn out to be a remarkable piece.

Being an inspiring provider of web designing services inMumbai, it is our quest to make sure content becomes a passion one is excited about than just filling up the weekly quota of blogs and articles. Expect path-breaking work when people enjoy their work and a unique perspective is seen to all the fresh ideas that are bought to the table. This helps to engage the audience at a deeper level thus improving reach and enhancing conversions in a major way.

Is it time to refurbish your business website?

If your business wants clicks, leads, conversions and growing sales, then having a persuasive website is undeniably necessary. Having said that, maintenance of a website can be compared to the running of a physical store as it can be costly, time-consuming but absolutely essential to provide your customer with a positive shopping experience. Imagine the internet as a huge shopping mall and your website as one of the many stores and you will get the idea. The aesthetics and architecture can change quickly and you could find your website to be outdated, needing immediate updating.

As a leading Digital marketing Company in mumbai, we provide many such valuable services and website designing is definitely one of them. Although, identifying if your website needs an overhaul can be a tough one, there are a few pointers that you could lookout for:

An obsolete look: Your target audience’s initial impression about your business is dependent upon how your website looks like. Users can visit your website and scamper to another one in a matter of seconds, abandoning it due to its outdated look. Your authority as a business and as a quality resource is enhanced if your website has a modern and click-friendly look to it.

Difficult to update: If your website does not allow you to access the backend in an easy and convenient way, it is definitely time for an architectural overhaul. Modern web design demands that the business owner has the power to manage content and does not have to run to the developer every time.

Non-responsive to devices: Mobiles and tablets are being increasingly used to access the internet and if your website is not geared up for this change, it is definitely time to connect to a professional web designing services in Mumbai to revamp the site.

Is it time to refurbish your business website?

If your business wants clicks, leads, conversions and growing sales, then having a persuasive website is undeniably necessary. Having said that, maintenance of a website can be compared to the running of a physical store as it can be costly, time-consuming but absolutely essential to provide your customer with a positive shopping experience. Imagine the internet as a huge shopping mall and your website as one of the many stores and you will get the idea. The aesthetics and architecture can change quickly and you could find your website to be outdated, needing immediate updating.

As a leading Digital marketing Company in mumbai, we provide many such valuable services and website designing is definitely one of them. Although, identifying if your website needs an overhaul can be a tough one, there are a few pointers that you could lookout for:

An obsolete look: Your target audience’s initial impression about your business is dependent upon how your website looks like. Users can visit your website and scamper to another one in a matter of seconds, abandoning it due to its outdated look. Your authority as a business and as a quality resource is enhanced if your website has a modern and click-friendly look to it.

Difficult to update: If your website does not allow you to access the backend in an easy and convenient way, it is definitely time for an architectural overhaul. Modern web design demands that the business owner has the power to manage content and does not have to run to the developer every time.

Non-responsive to devices: Mobiles and tablets are being increasingly used to access the internet and if your website is not geared up for this change, it is definitely time to connect to a professional web designing services in Mumbai to revamp the site.

Every business is making an attempt to grab a place in the fast-growing and highly lucrative online market and adapting to modern technologies. The current marketing strategies are being beefed up and digital marketing is helping every brick-n-mortar company to align itself to an online business model. Attracting online audiences by the use of a smart and practical digital marketing campaign is the key to turn your business into a successful online business.

As a top-ranking web development Company in mumbai, we have helped many brands make a successful transition using the digital marketing route by attracting a well-researched online audience. Not only is the traffic important but their conversion in to leads or sales is quite critical for the growth of the brand and this is where brands can benefit from a well-drafted digital marketing plan.

Small and medium businesses can now compete with larger organisations since digital marketing levels the playing field to a large extent, giving greater opportunity to SME’s to attract their target audience. Brands that have the potential but do not possess the resources to market themselves, have now found digital marketing to become an able ally as it is cost-effective too. We are providers of professional web designing services in Mumbai and it is our endeavour to give brands the right platform they seek.

Digital marketing methods help brands to make tremendous savings and the promotion of products and services is no longer at the mercy of high cost traditional marketing methods. Marketing budget allocations are seeing a shift from traditional to digital due to the increase in reach that digital marketing provides. Moreover, it focusses on conversions and leads through its concentration on social media and content marketing thus making it a favourite with business owners. As a leading Digital marketing Company in mumbai, we understand that brands seek larger audiences, better revenues and a solid brand reputation which we deliver.

Can brands survive without Digital Marketing?

Every business is making an attempt to grab a place in the fast-growing and highly lucrative online market and adapting to modern technologies. The current marketing strategies are being beefed up and digital marketing is helping every brick-n-mortar company to align itself to an online business model. Attracting online audiences by the use of a smart and practical digital marketing campaign is the key to turn your business into a successful online business.

As a top-ranking web development Company in Mumbai, we have helped many brands make a successful transition using the digital marketing route by attracting a well-researched online audience. Not only is the traffic important but their conversion in to leads or sales is quite critical for the growth of the brand and this is where brands can benefit from a well-drafted digital marketing plan.

Small and medium businesses can now compete with larger organisations since digital marketing levels the playing field to a large extent, giving greater opportunity to SME’s to attract their target audience. Brands that have the potential but do not possess the resources to market themselves, have now found digital marketing to become an able ally as it is cost-effective too. We are providers of professional web designing services in Mumbai and it is our endeavour to give brands the right platform they seek.

Digital marketing methods help brands to make tremendous savings and the promotion of products and services is no longer at the mercy of high cost traditional marketing methods. Marketing budget allocations are seeing a shift from traditional to digital due to the increase in reach that digital marketing provides. Moreover, it focuses on conversions and leads through its concentration on social media and content marketing thus making it a favourite with business owners. As a leading Digital marketing Company in Mumbai, we understand that brands seek larger audiences, better revenues and a solid brand reputation which we deliver.

Effective utilization of Search Trend Data in SEO

Online search trends are popular search terms on various search engines like Google and Bing and if proper attention is paid to them, they can provide pretty useful insights useful in SEO. Every organization is impacted, at varying degrees, due to the seasonality of the business in question, with certain months being dull and certain ones, sure-shot winners. The key is to identify these search trends at the query level and use it to your advantage.

Every web development Company in Mumbai follows these trends carefully and take them pretty seriously in order to help their clients stay at the top of their game. Analysing trends is helpful in many ways like:

• It helps utilise an increase in search activity
• It is useful in creating content that concentrates on a search query that is presently trending
• It helps to tackle lows or dips and can also predict drops in search volume

As a top-notch Digital agency in Mumbai, we ensure all our clients are provided with the best of knowledge of trending analysis in SEO. In order to discover growing search trends, the following tools can be put to use:

 Google Analytics: This helps you to identify high potential search term trends by utilising your own data, for increasing the impact of marketing campaigns.
 PPC Data: A PPC campaign can also be useful to gain feedback about trending search terms in a quick and efficient manner.
 Google Insights/Google Trends: Both these tools are the best when it is time to ascertain web search trends and can be quite valuable supports.

Searching Twitter trends is another way of looking for topics and trends and can prove to be a great ally too.  Even researching YouTube search trends or mobile trends is advised and we as a pro-active Web development company in Mumbai, have mastered the technique to perfection.

What is Referral spam and its Possible Solutions?

Google Analytics reports are plagued by the presence of referral spam in recent times and this is not only irritating but alarming too. Though it sounds pretty harmless, referral spam has grown into alarming proportions too. Referral spam is the method of distributing bogus referral traffic to a product or a website. Having to deal with referral spam on a daily basis on opening the Google Analytics report.

We are a leading Digital marketing Company in Mumbai and pay a lot of attention to this growing menace and its associated dangers. Let us delve deeper in understanding this issue and its possible solutions:

The two main harbingers of referral spam are unsolicited web crawlers and ghost referral traffic. Ghost referral traffic which supersedes others in this category, does not actually visit the website. This traffic is generated by using a fake HTTP request which is aimed at various Google Analytics properties thus diverting the traffic to your site. It is also used to spoof false events and organic searches too. As an alert provider of web designing services in Mumbai, we are careful to keep referral spam away using various methods. Spam driven Web crawlers visit a website without identifying themselves as robots (which web crawlers are) and show up in reports as having 0 duration and 100% bounce rate.

There are many solutions to remove referral spam. For example, Filtering spam crawlers and eliminate foreign host-names: Ghost referrals almost always have an inaccurate host-name attribution and knowing this a filter that will include data with a perfect host-name. Filtering all possible spam sources is another way of removing it and this filter can be used by any Web development company in Mumbai to keep referral spam at bay.