View or likes - What is a better metrics on YouTube?

As a marketer, there are a lot of medium you would use to make your presence felt and YouTube would certainly be a primary one. In order to judge the success of your brand on YouTube, its analytics dashboard is extremely useful and all its metrics need to be explore, than concentrating on a chosen few. Through these metrics, your efforts on YouTube can be measured and steps can be taken to improve the content based on these results.

We are a high-ranking Web development company in Mumbai and it is our constant effort to keep our clients in the limelight with the use of popular mediums like YouTube. Let us dive into two of the most popular metrics, Views & Likes.

Views: This is one of the most important metrics to analyse the success of videos you have created. The primary purpose of producing them is that people watch them and hence it is important to know how many people have viewed them. This metric gives a sense of popularity to the viewers and the up loader and is conveniently present at the bottom right of every video. It helps us to understand the audience’s choice and know which content suits them the best. By knowing which type of video content is being viewed helps content creation to a great extent.

Likes: This metric though simple can prove to be a vital pointer to which videos clicked with the audience and which ones didn’t. A look at the likes to dislikes ratio will show which one is a better rated video. If a video has 100 likes and 50 dislikes, it shows a 2:1 ratio while another video has 400 likes and 100 dislikes, it’s a 4:1 ratio. So although the second video has more dislikes, it proves to be better rated due to the ratio. As a professional digital marketing company in Mumbai, metrics form an important portion of our results and helps to decide the future path.

Sources of Inspiration for awesome Content Creation

Content marketing has famously transformed the manner in which marketers and brands reach out to their target audiences, trigger interest and convert prospects. Traditional SEO tactics and run-of-the-mill topics are no longer the mantra for successful content creation. It is substance that hold value and in order to generate high volume traffic and boost sales, it is essential to bring out relevant and appealing content.  Instead of promoting fluffy and exciting content which may give a temporary boost, it is necessary to target long-term subscribers along with high-frequency visitors with rich, value-laden information.

As a leading Digital marketing Company in mumbai, it is our endeavour to create high quality and enriching content that sustains for long and hold the target audience’s interest for an extended time period. So where does this relevant, dynamic and socially approved content come from? Incessant industry research and some highly inspired thinking may be some places to look for. Many websites publish content about the same old tired, recycle topics that have little relevance to the current situation and technological advances that have taken place.

You can think out of the box or demolish this “box” for all we care, as long as the content remains fresh and relevant for your readers. Your content creation can also be inspired by other industries or disciplined and your interests could play your guide in this quest for better and original content. Fill your industry content with external influences and inspirations that have impressed you. Having done that, your content could turn out to be a remarkable piece.

Being an inspiring provider of web designing services inMumbai, it is our quest to make sure content becomes a passion one is excited about than just filling up the weekly quota of blogs and articles. Expect path-breaking work when people enjoy their work and a unique perspective is seen to all the fresh ideas that are bought to the table. This helps to engage the audience at a deeper level thus improving reach and enhancing conversions in a major way.

Is it time to refurbish your business website?

If your business wants clicks, leads, conversions and growing sales, then having a persuasive website is undeniably necessary. Having said that, maintenance of a website can be compared to the running of a physical store as it can be costly, time-consuming but absolutely essential to provide your customer with a positive shopping experience. Imagine the internet as a huge shopping mall and your website as one of the many stores and you will get the idea. The aesthetics and architecture can change quickly and you could find your website to be outdated, needing immediate updating.

As a leading Digital marketing Company in mumbai, we provide many such valuable services and website designing is definitely one of them. Although, identifying if your website needs an overhaul can be a tough one, there are a few pointers that you could lookout for:

An obsolete look: Your target audience’s initial impression about your business is dependent upon how your website looks like. Users can visit your website and scamper to another one in a matter of seconds, abandoning it due to its outdated look. Your authority as a business and as a quality resource is enhanced if your website has a modern and click-friendly look to it.

Difficult to update: If your website does not allow you to access the backend in an easy and convenient way, it is definitely time for an architectural overhaul. Modern web design demands that the business owner has the power to manage content and does not have to run to the developer every time.

Non-responsive to devices: Mobiles and tablets are being increasingly used to access the internet and if your website is not geared up for this change, it is definitely time to connect to a professional web designing services in Mumbai to revamp the site.

Is it time to refurbish your business website?

If your business wants clicks, leads, conversions and growing sales, then having a persuasive website is undeniably necessary. Having said that, maintenance of a website can be compared to the running of a physical store as it can be costly, time-consuming but absolutely essential to provide your customer with a positive shopping experience. Imagine the internet as a huge shopping mall and your website as one of the many stores and you will get the idea. The aesthetics and architecture can change quickly and you could find your website to be outdated, needing immediate updating.

As a leading Digital marketing Company in mumbai, we provide many such valuable services and website designing is definitely one of them. Although, identifying if your website needs an overhaul can be a tough one, there are a few pointers that you could lookout for:

An obsolete look: Your target audience’s initial impression about your business is dependent upon how your website looks like. Users can visit your website and scamper to another one in a matter of seconds, abandoning it due to its outdated look. Your authority as a business and as a quality resource is enhanced if your website has a modern and click-friendly look to it.

Difficult to update: If your website does not allow you to access the backend in an easy and convenient way, it is definitely time for an architectural overhaul. Modern web design demands that the business owner has the power to manage content and does not have to run to the developer every time.

Non-responsive to devices: Mobiles and tablets are being increasingly used to access the internet and if your website is not geared up for this change, it is definitely time to connect to a professional web designing services in Mumbai to revamp the site.

Every business is making an attempt to grab a place in the fast-growing and highly lucrative online market and adapting to modern technologies. The current marketing strategies are being beefed up and digital marketing is helping every brick-n-mortar company to align itself to an online business model. Attracting online audiences by the use of a smart and practical digital marketing campaign is the key to turn your business into a successful online business.

As a top-ranking web development Company in mumbai, we have helped many brands make a successful transition using the digital marketing route by attracting a well-researched online audience. Not only is the traffic important but their conversion in to leads or sales is quite critical for the growth of the brand and this is where brands can benefit from a well-drafted digital marketing plan.

Small and medium businesses can now compete with larger organisations since digital marketing levels the playing field to a large extent, giving greater opportunity to SME’s to attract their target audience. Brands that have the potential but do not possess the resources to market themselves, have now found digital marketing to become an able ally as it is cost-effective too. We are providers of professional web designing services in Mumbai and it is our endeavour to give brands the right platform they seek.

Digital marketing methods help brands to make tremendous savings and the promotion of products and services is no longer at the mercy of high cost traditional marketing methods. Marketing budget allocations are seeing a shift from traditional to digital due to the increase in reach that digital marketing provides. Moreover, it focusses on conversions and leads through its concentration on social media and content marketing thus making it a favourite with business owners. As a leading Digital marketing Company in mumbai, we understand that brands seek larger audiences, better revenues and a solid brand reputation which we deliver.