4 Proven techniques for enhancing your WordPress website organic ranking

As a business owner, you would want maximum people visiting your website and checking
out the content, irrespective of your goal of informing people, selling products or merely
promotion of work. It is obvious that the more number of visitors, the better conversion to
customers. In order to win customers from the target audience, it is necessary to be aware of
the tactics or strategies that will help drive traffic to your website.
Hiring an SEO company in Mumbai helps in making your WordPress site SEO-friendly
since it becomes easily accessible and optimized for conversions. Making sites SEO-
customized will help you to target the right audience, retain them and induce them to take
the appropriate action after they read the content.
Here are a few techniques that are proven to enhance the organic ranking and SEO of your
WordPress website:
SEO dedicated plugins
Plugins are actually add-on software which are installed on your website for newer features
and functionalities. They can take care of functionalities like page analysis, technical SEO,
sitemaps, RSS optimization and social integration. These plugins help in the creation of a
sitemap which is a list of all the content on your website.
Optimize Meta Tags
Tags and meta tags are small text pieces that are utilized for a page’s content description
that are written between page codes. They are used by search engines to understand the
nature of your website and what it is all about. You can make your site more SEO-friendly by
enriching alt tags, title tags and meta tags with SEO keywords.
Create a Sitemap
The list of all the category pages and other content on a website that is listed in a hierarchy
is known as a sitemap. Visitors can have a quick glance at the composition of the site and
understand what it includes. A user can use the sitemap to navigate through the website
while it is also used to transfer information to search engine bots. Google finds its easier to
search your site’s pages for rankings when XML sitemaps are in place. Although a sitemap
may not directly enhance SEO rankings, it is still a useful SEO tool.
Build Keyword-rich content

Keywords define what your content is all about and are the shortest form of descriptors.
Every SEO expert will recommend creating content around keywords to identify your brand
amongst a sea of similar content. However, keyword stuffing in excess with give it an
unnatural and spammy look and reduce your search ranking. Keywords can be used in
headers and titles and other parts of content to push your search rankings up. This
increases the scope of showcasing your content to your kind of audiences.

Position yourself as a Brand through your Digital Portfolio

If you have heard about the term “Digital Portfolio” and think that it has something to do with the fashion world, you are mistaken. Digital Portfolio is basically the digital version of your

resume or CV that details your educational and work qualifications, achievements and other

relevant information in a digital format.

You can hire a professional website design company in Mumbai to create your customized digital portfolio or try your hand at creating one. You can tell the world about yourself and put it to great use.

Digital Portfolio is your story put in a creative manner. It is not some drab detailing of your professional experience with a list of educational qualifications. It is your biography that is presented in a creative and interesting way, talking about your hobbies, your early years and other things that will showcase your personality.

The hiring team of any professional organization is more interested in understanding your capabilities than simply knowing the number of professional degrees you have gathered or the number of years you have slogged at various positions. By creating a digital portfolio, you can present the same data but in an interesting manner that goes beyond the mundane details. This helps in creating a good impression on the recruiter’s mind as he will get an insight to you as an individual and understand your talents in a better way.

A digital portfolio can be termed as a method of social media marketing for individuals with focus on your nature as a human being and your interactions in the social world. You can update it on a regular basis so recruiters know about all the recent developments in your personal and professional life. Your progress in terms of adding professional qualifications can be updated thus giving everyone a clear insight.