Tuesday 26 February 2019

4 Proven techniques for enhancing your WordPress website organic ranking

As a business owner, you would want maximum people visiting your website and checking
out the content, irrespective of your goal of informing people, selling products or merely
promotion of work. It is obvious that the more number of visitors, the better conversion to
customers. In order to win customers from the target audience, it is necessary to be aware of
the tactics or strategies that will help drive traffic to your website.
Hiring an SEO company in Mumbai helps in making your WordPress site SEO-friendly
since it becomes easily accessible and optimized for conversions. Making sites SEO-
customized will help you to target the right audience, retain them and induce them to take
the appropriate action after they read the content.
Here are a few techniques that are proven to enhance the organic ranking and SEO of your
WordPress website:
SEO dedicated plugins
Plugins are actually add-on software which are installed on your website for newer features
and functionalities. They can take care of functionalities like page analysis, technical SEO,
sitemaps, RSS optimization and social integration. These plugins help in the creation of a
sitemap which is a list of all the content on your website.
Optimize Meta Tags
Tags and meta tags are small text pieces that are utilized for a page’s content description
that are written between page codes. They are used by search engines to understand the
nature of your website and what it is all about. You can make your site more SEO-friendly by
enriching alt tags, title tags and meta tags with SEO keywords.
Create a Sitemap
The list of all the category pages and other content on a website that is listed in a hierarchy
is known as a sitemap. Visitors can have a quick glance at the composition of the site and
understand what it includes. A user can use the sitemap to navigate through the website
while it is also used to transfer information to search engine bots. Google finds its easier to
search your site’s pages for rankings when XML sitemaps are in place. Although a sitemap
may not directly enhance SEO rankings, it is still a useful SEO tool.
Build Keyword-rich content

Keywords define what your content is all about and are the shortest form of descriptors.
Every SEO expert will recommend creating content around keywords to identify your brand
amongst a sea of similar content. However, keyword stuffing in excess with give it an
unnatural and spammy look and reduce your search ranking. Keywords can be used in
headers and titles and other parts of content to push your search rankings up. This
increases the scope of showcasing your content to your kind of audiences.