How often has it happened that you were reading an article on the web on a certain topic and coincidentally you happened to read up about a related brand in that article and landed up purchasing it over the next couple of days. Well, if you thought that you were a clear one off and it rarely would repeat or probably other consumers haven’t followed this buying behaviour, you have definitely mistaken. Your buying behaviour was a result of well thought of strategy by the marketing arm of the brand. That’s another medium of marketing called Content Marketing.
Not always for the company using content marketing, the results are immediate. It is a continuous ongoing process. If nothing the method adds to the brand image by aiding recall. So how does this work?
It starts with providing targeted consumers relevant information that is of value to the consumers thus creating interest in the related products. It is about giving the prospect information that he is interested in reading thus grabbing attention. More often than not, references to the product that needs to be sold is only included as supplementary content rather than the primary focus. Due to the importance of the content information, the marketing companies have now compelled the user to read. Now, engaging the reader and placing the product info in the right places is also done in a well thought of strategy.
So, is content marketing a new concept? Certainly a big no. And those associated with marketing and advertising will vouch for what we say. The early signs of content marketing were seen in the 18th century. That said, over the years, the media has changed ranging from newspapers to magazines to a whole new array of media with the dawn of the digital era including blogs, articles, micro blogs, emails, newsletters, surveys, etc. As a SEO and SMO company in Thane Mumbai our clients are now increasingly demanding our content marketing services, though this was initially not amongst our core products. However, over the years, what initially started off as a complimentary non-core service as a web development company in Thane, this is probably a parallel division by itself. Now that explains the trend in the digital world and surely we’d be inclined to believe that this is one avenue which will only see an upward rise.
Not always for the company using content marketing, the results are immediate. It is a continuous ongoing process. If nothing the method adds to the brand image by aiding recall. So how does this work?
It starts with providing targeted consumers relevant information that is of value to the consumers thus creating interest in the related products. It is about giving the prospect information that he is interested in reading thus grabbing attention. More often than not, references to the product that needs to be sold is only included as supplementary content rather than the primary focus. Due to the importance of the content information, the marketing companies have now compelled the user to read. Now, engaging the reader and placing the product info in the right places is also done in a well thought of strategy.
So, is content marketing a new concept? Certainly a big no. And those associated with marketing and advertising will vouch for what we say. The early signs of content marketing were seen in the 18th century. That said, over the years, the media has changed ranging from newspapers to magazines to a whole new array of media with the dawn of the digital era including blogs, articles, micro blogs, emails, newsletters, surveys, etc. As a SEO and SMO company in Thane Mumbai our clients are now increasingly demanding our content marketing services, though this was initially not amongst our core products. However, over the years, what initially started off as a complimentary non-core service as a web development company in Thane, this is probably a parallel division by itself. Now that explains the trend in the digital world and surely we’d be inclined to believe that this is one avenue which will only see an upward rise.
