Animated Logos- The latest design trend

It is simply no surprise that animated logos are becoming increasingly popular and no one’s complaining. As humans, we are always fascinated by things that move, for example: flickering screens, blazing fires, waves crashing against rocks, etc. Logo design has caught this trend and is creating similar magic, while attracting viewers. Logos that spin, dance, bounce, disintegrate and transform themselves are great to look at and we remember them for a long time.
Many a logo designing company in Mumbai would give more than an arm and leg to be able to create such animated wonders for their clients. Let us see a few popular types:

Rotating Logos
Animated logo design has taken to rotation like a duck takes to water and this is evident from the many brands that have taken a liking to it. Investment Company Lux Capital uses the “X” in its name as a rotating multiplication and addition sign alternatively and drives the message of profit quite well. Giant Owl logo has two circular forms that rotate like film reels and then blink like owl eyes, holding the viewer’s attention for long.

“Hide and reveal” logos
As kids, we all loved magic shows, story time and game shows where grand secrets and prizes were revealed at the end. Logo design has incorporated this idea quite conveniently. Look at Pentagram’s Overview has a brilliant logo that begins with O & V bunched together which then expand to reveal the full name. Architects Biber go the minimalistic way by displaying the “i” in negative space as it slides out from behind the “b”.

Hand-drawn logos
These type of logos have been around for years and logo designers have used them effectively by animating them to take them to the next level. By using animation to visually articulate the drawing and painting process, brands like Famous and Tangled have created some truly amazing logos for themselves. It shows the artistic process of hand-drawn logos right from long drawn brush strokes to pencil designs.

Transforming logos
Logo owners love to play around with images that transform themselves and till recently designers had a tough time managing this, till animation came along, making things easy and simple. The most famous example would be Google which transforms itself into a microphone, a “G” before coming back to its own blue self. The word Brikk literally emerges from an animated brick that all neon.

Expanding logos
Fitting a logo in a particular space has always been a challenge for designers and animation helps here immensely. Check out the Ideo Architekci logo, in brilliant yellow as it expands vertically and horizontally or the EAT logo by Fable which grows in size with every bite.
Animated logos have opened up a host of designing avenues for every web designing company in Mumbai and given designers and brand owners a fresh boost of creativity.

Accelerate your conversion rate through practical lead generation ideas

Inbound marketers are working furiously at revamping their lead generation strategies and tuning it capture the audience’s attention in a manner that pushes them to acquire more knowledge from them. It’s been a long time since people have been exercising their right to make individual choices taking away the power from marketers and advertisers. The consumer is now empowered to decide what to read, download, buy and click on and also what not to and there are innumerable choices available.

As a leading Web designing company in Mumbai, we continuously strive to increase the conversion rate on our clients’ websites through creative lead generation tactics. In the not-so-distant past, viewers instinctively clicked on the “I’m in” banner but now they are aware and know they could be spammed. Reworking the same old tactics may no longer work, so what if you added CTA that match the person’s current interest or position it differently where the response could be better?

The following B2B & B2C lead generation tactics will surely help you to procure the benefits of the traffic that you have worked hard to reach. Remember, these tactics will have to be tweaked as per your audience profile so test them accordingly.

Place CTAs in your audience’s natural eye path
The place of your Call-To-Action plays a very important role in the generation of leads from your website yet marketers ignore its relevance. As per studies conducted, when we read a webpage, we follow an F-shaped path that begins at the top left hand corner of our page. Placing critical information in these areas will ensure your message is definitely read and you could place CTAs in this manner on your homepage and other popular webpages too.

Pop-ups and Slide forms still work
Pop-ups were once the toast of marketers but have been cast aside since the disruption of the viewer’s experience was far too much and worked negatively. If the pop up leads the audience to a relevant and useful site, they certainly wouldn’t mind, would they? For example, if your blog is about how to engage with subordinates, it would make perfect sense to include a pop up that gave a report about employee engagement, in the middle of the blog. This would be prudent use of a pop-up or a slide form and would garner positive votes.

Revitalise old blog posts by adding anchor texts
By adding an end of the post banner to an old blog post to give it new life is a great idea and so is adding anchor texts that drives the readers to a certain action. As a top-notch web development Company in Mumbai, we have utilised many such ideas to dramatically improve web conversion rates for our clients.

Effective utilization of Search Trend Data in SEO

Online search trends are popular search terms on various search engines like Google and Bing and if proper attention is paid to them, they can provide pretty useful insights useful in SEO. Every organization is impacted, at varying degrees, due to the seasonality of the business in question, with certain months being dull and certain ones, sure-shot winners. The key is to identify these search trends at the query level and use it to your advantage.

Every web development Company in Mumbai follows these trends carefully and take them pretty seriously in order to help their clients stay at the top of their game. Analysing trends is helpful in many ways like:

• It helps utilise an increase in search activity
• It is useful in creating content that concentrates on a search query that is presently trending
• It helps to tackle lows or dips and can also predict drops in search volume

As a top-notch Digital agency in Mumbai, we ensure all our clients are provided with the best of knowledge of trending analysis in SEO. In order to discover growing search trends, the following tools can be put to use:

 Google Analytics: This helps you to identify high potential search term trends by utilising your own data, for increasing the impact of marketing campaigns.
 PPC Data: A PPC campaign can also be useful to gain feedback about trending search terms in a quick and efficient manner.
 Google Insights/Google Trends: Both these tools are the best when it is time to ascertain web search trends and can be quite valuable supports.

Searching Twitter trends is another way of looking for topics and trends and can prove to be a great ally too.  Even researching YouTube search trends or mobile trends is advised and we as a pro-active Web development company in Mumbai, have mastered the technique to perfection.

What is Referral spam and its Possible Solutions?

Google Analytics reports are plagued by the presence of referral spam in recent times and this is not only irritating but alarming too. Though it sounds pretty harmless, referral spam has grown into alarming proportions too. Referral spam is the method of distributing bogus referral traffic to a product or a website. Having to deal with referral spam on a daily basis on opening the Google Analytics report.

We are a leading Digital marketing Company in Mumbai and pay a lot of attention to this growing menace and its associated dangers. Let us delve deeper in understanding this issue and its possible solutions:

The two main harbingers of referral spam are unsolicited web crawlers and ghost referral traffic. Ghost referral traffic which supersedes others in this category, does not actually visit the website. This traffic is generated by using a fake HTTP request which is aimed at various Google Analytics properties thus diverting the traffic to your site. It is also used to spoof false events and organic searches too. As an alert provider of web designing services in Mumbai, we are careful to keep referral spam away using various methods. Spam driven Web crawlers visit a website without identifying themselves as robots (which web crawlers are) and show up in reports as having 0 duration and 100% bounce rate.

There are many solutions to remove referral spam. For example, Filtering spam crawlers and eliminate foreign host-names: Ghost referrals almost always have an inaccurate host-name attribution and knowing this a filter that will include data with a perfect host-name. Filtering all possible spam sources is another way of removing it and this filter can be used by any Web development company in Mumbai to keep referral spam at bay.

Penalty Filters-The Google Way

Google expects link and content building practices that seem as natural and imposes certain fines and penalties if your website over steps this boundary. With this filtering penalty imposed, your pages will not be shown in Google’s SERP and there are many such filters which can catch any violation quickly. The common reasons for Google to penalise a website are providing users with a bad experience and using manipulative ways to improve your web site’s rankings.

As a top ranking web designing company in Mumbai, we are focused on ensuring that our clients are not affected by these penalty filters and take every step to keep it that way. Let us browse through the common filters in course of this article:

Boilerplate Links from unrelated sites
This is one of the quickest way of attracting a penalty from Google as a boilerplate violation is taken quite seriously. The site wide links include the side bars, the menu and the header/footer areas and an exact match keyword with a totally irrelevant site will surely dip your rankings to the bottom.

Keyword stuffing
This is a shady method website owners use so that their site’s search rankings can be manipulated for a specific keyword. As a premium logo designing company in Mumbai, we desist from the repeated use of a particular phrase or a keyword as it lowers the user experience dramatically and gives an unnatural look to the content and the website.

Heavy Link Rot
This entails the use of automated techniques to add a large number of links to a website by purchasing a link package. This may elevate your rankings temporarily but it could taper off quickly and will never be found in the top searches…ever. People may stop linking to your website and Google looks at this as a negative ranking signal leading to penalties.

If your organization is plagued by such filters that have affected your rankings, it’s time to connect to the best digital agency in Mumbai and understand the problem to return back to top search rankings.

Micro-interactions- The path to great Design

Simply put, a micro-interaction is an individual task based engagement with any device. We all switch-off the morning alarm, put it on snooze, skip to our favourite song while listening to music and like a post on our preferred social media platform. All these small and seemingly unimportant actions are micro-interactions and as users of devices, we engage in them throughout our day. From a designer’s perspective, these micro-interactions are created to have a human touch and with the sole intention of making the user’s life easy.

We are a prominent provider of web designing services in Mumbai and have been at the top of our game for a long time. Micro-interactions are happening all around us and exist in the devices that we use, all our home appliances and every app on our phones and tablets. Here are a few examples of micro-interactions:
• Setting a status
• Changing a setting
• Liking a post
• Logging on to an email account

Micro-interactions are ideal for the following range of tasks:
• Connecting devices
• Controlling a current process like increasing volume
• Creating a status message
• Turning a function off or altering it
• Commenting on a digital medium
• Viewing notifications or text message

Designing a micro-interaction is considered to be tricky so designers need to be aware of every minor bit of the elements and incorporate them in the design. As a top notch web designing services in Mumbai, we keep the following things in mind:
• Make sure there are no gimmicks that the users may quickly get bored with or may even find them annoying
• Ensure the design is as simple as the action itself
• A bit of animation is fine but do not go overboard
• Detailing is important as micro-interactions are well, micro.

We are a highly preferred digital marketing company in Mumbai known for our design expertise in various medium, micro-interactions being one of them

SaaS platforms in Local SEO - is that helpful?

In the past few years, digital marketing has been influenced with Local Search SaaS(Software-as-a-Service) platforms that provide a variety of value propositions to physical stores. Such platforms help organisations to collect business location statistics like name, contact number and address at a single centralised location and then spread that data to various channels.

Saas platforms are useful for brand marketers as they help managing local business listings on search engines & social media. While this is happening, brands expect higher visibility in organic search results which may not always happen. We are a leading web development services in Mumbai and we advise our clients on many such key areas of managing online business.

The benefits of using a SaaS Platform:
• Social Content Publishing
• Confirming business listings are updated with the necessary content
• Citation distribution for multiple directories
• Pin authentication that gives longitude and Latitude of a location
• Checking NAP relevance on directory locations
• Building reviews from multiple sources

While using SaaS platforms, brand marketers would do well to include the human resource cost of handling the platform on a daily basis and also think through many other organic ranking aspects that would be required to run a profitable SEO campaign. Connect to a reputed digital marketing company in Mumbai to understand more about SaaS platforms. SaaS platforms are generally showcased as customised solutions that work independently without human support and are fully automated. However, the costs of running a SaaS platform may well include a human resource cost added to the subscription costs and fees of the platform.

 As a responsible web designing company in Mumbai, we understand that genuine SEO strategies cannot be automated and not fortifying it with human intervention may give a incomplete and unsatisfactory performance.

Semantic Mark-up: The most preferred method to retain high visibility on Search Engines

Semantic Mark-up or Semantic HTML is HTML that provides meaning to the webpage than only presenting it. You could also call it a more refined manner of using HTML tags to inform search engines specifically what a particular piece of content means. You can allow search engines to search for the author of a blog post, event details and even whether words and numerals put together is an address. This and much more.

Why Semantic Mark-up?

Semantic Mark-up is helpful for search engines as it allows content indexation in a quicker and faster manner. As a fast-growing E-commerce Web Development company in Mumbai based organization, we utilise many such methods to give the added edge to our clients and enhance their presence on the web. In the absence of semantic mark-up, search engines have to depend on context to understand your content, which increases the time taken as search engines do not “read” like we do.

Rich snippets or the additional information or images with semantic mark-up provides additional and relevant details about your content, thus boosting its presence. These rich snippets are different from other search results due to the high visibility they provide and can improve click-through to your content.

There are three types of Semantic Mark-ups that one should be aware about and they include:

ü  Authorship Mark-up: This provides us with the authorship rich snippet that projects your name and an image in the search results.

ü  Video mark-up: This is the most eye-catching of all mark-ups and is extremely impactful due to its size.

ü  Events mark-up: This one can be used to boost the visibility of events you are keen to promote and need visibility.

Semantic Mark-up supports the search engines to understand the contents and its relation thus ensuring the indexing is quicker and highly accurate. We at Syspree, E commerce Web Development Mumbai, use mark-ups and snippets to great effect so that your content and brand makes a real noisy splash on the search pages.

Weave a story into your website and watch the drama unfold!

The modern outlook to web designing is greatly dependent on storytelling as it plays a major role in engaging its users. The storytelling approach introduces the users to your brand/company, engages them suitably and establishes your identity in a manner that distinguishes you from the clutter of competition. Since your website is the first point of contact for most of your future customers and establishes your credibility as a person or a brand, it is essential to create a positive impression so that the visitor identifies with your brand.

As a leading web development company in Mumbai, we strive to create a believable image for our clients and storytelling is one approach every client identifies with. By incorporating a story in your website, it is possible to add personality to an inanimate website and begin the journey of knowing each other well. In earlier days, providing just basic information about yourself was enough to connect to clients.

The modern client is keen to connect to you on a one-to-one basis and a well-designed website is more than capable of creating a platform for quality engagement. While social media too is capable of doing a great job, your website is the only medium that you have complete control over. By adding the right kind of written and visual content, you can showcase your own personality through it and connect fluently.

By using a story format, it is easy to follow the theme and simple to understand too. As the users move down the page, your story unfolds and various facets of your product and services are revealed. Sharing details about your company’s formation or how your team came together, allows an insider’s view to the first-time visitor and keeps him engaged. We have utilized this amazing concept as an innovative web designing services in Mumbai with some powerful results for our clients.

The Power of Whatsapp Marketing

Whatsapp was launched more than years ago and has become a much-favoured app in many countries. It has more than 700 million active users as on now and the number is growing exponentially. It is truly a versatile app that allows users to share unlimited number of videos, images, audio files for free and can be used to chat with individuals and groups. The one important reason it has gained amazing popularity since its launch, is that it is an ad free experience. There are many SEO services in Mumbai who can assist you in using this wonderful app as a strong marketing tool.

Whatsapp rose in commercial importance when Facebook acquired it for $19 billion. Since then many businesses have explored the possibility of using it to market their products and improve their brand communication. However, this is a tough task since Whatsapp does not allow any intrusive messages or advertisement and nor does the user appreciate such interruptions. Also it is possible to connect to Whatsapp users only if they are known to you so push messages are out of the question. This is a very powerful medium of marketing if the right strategies are applied to increase your user base.

By its inherent nature, Whatsapp is an intimate personal messaging platform where users connect to friends, family, colleagues or business associates. A brand can aspire to get into this fairly exclusive phone list if it projects itself as a friend or a trusted associate. For this purpose, it is essential for the brand to create a persona that can be treated as a friend. You can share a number dedicated to Whatsapp along with your regular advertising medium and encourage its use. People find it easy to chat with a person than with an organisation as it projects a feeling of personification and security. This Whatsapp number should be prominently displayed in all the media that the brand uses like Television, Print, Web, Social and Email.

Offering your prospective customer something that can be perceived to have value is a great way of building a strong and reliable database. You can offer either a free service or a valuable piece of information or an interesting promotion in exchange of their number. For example, an attractive promotion can help in getting the prospective customer in touch with you. Once they are connected, you can share a promo code or an irresistible offer and the affiliation can be further reinforced.
These steps are a great way of exploring the power of Whatsapp as an effective marketing tool and the best logo designers in Mumbai can help you design a campaign to reach across to new customers. Use their service and begin your Whatsapp marketing with a bang.

 

Putting “Internet of Things” in the right perspective

The theory of linking any device with an on-off switch, to the internet (or to each other) is the Internet of Things. IoT allows smart objects to be connected to the internet, facilitating a data exchange that was not available earlier and is also a highly secure method of bringing information to users. This would include mobile phones, smart watches, wearable devices, coffee machines, headphones, washing machines, air-conditioners, so basically everything we use in our daily lives. Apart from these, an airplane engine or an oil rig drill or the weather satellite too can be connected to the internet. As a top-notch Ecommerce Web development Mumbai firm, we have realised its importance and have geared up to serve our clients using this concept.

Conservative estimates peg around 26 billion devices to be in existence by 2020 (Some have predicted 50 billion too) and every single one can be covered under the Internet of Things (IoT). The dynamics of relationships between people & things will change drastically when they are connected by this humongous network called Internet of Things.

How will this affect us?
The obvious question to strike your mind is why would we want devices to communicate or talk to each other? There is tremendous potential for such applications and will prove beneficial to mankind over the long run. Just imagine if your coffee is ready by the time you go through your morning rituals just because your alarm is connected to the coffee machine. Your car will have access to your digital calendar and manage your meeting schedule by deciding on the route to be taken. Any delay due to traffic will be communicated to other party through a simple text. All this and much more is possible.

Businesses increase their efficiency and bring better innovations, pushing their enterprise forward. We provide path-breaking web designing services in Mumbai and embrace new technology quickly to implement it.To wrap it up, the Internet of Things is a system of interconnected digital devices, computing machines, mechanical objects and humans that have the capability to transmit data using a network without requiring human interface.

Leveraging Wearable Technology in Digital Marketing

Some hate it, some love it… but surely with 50M plus device sales in a year one cannot ignore it and it is this that make us like this technology after all it is another way for us hardworking digital marketing professionals to make a living but more so it is another media to reach our audience on behalf of our clients. As a digital marketing company in Mumbai offering SEO services in Mumbai we definitely embrace the technology warmly.

Weather we refer to the popular Apple watches or other brands, from our perspective these lead to a new dimension within the digital marketing space but the challenge is mainly about how this relatively new media could be effectively used for marketing. Though, agencies are experimenting to see what gets the best results and reach, A few methods are listed below:

Geo targeted campaigns: Remember a watch worn in your locality would imply that your potential customer is very close to you and all you need to do is encourage him and welcome him over to you. This is where Geo targeted campaigns on watches will definitely help.

Email subject lines: What better impact than an impact full subject line prompting the user to open an email and read. Story half sold, product half sold, a step towards brand image.

App pre-loaders: How could one avoid noticing ads while the required app is loading the background.
Coupons and ads: Ads and coupons flashing on apps surely attract the required attention.

User behaviour:  Being a newer technology, this leaves huge scope to understand user behaviour and resulting in new products to cater to the needs. Big brands like Nike have already tapped on to this space to understand their customers and feedback.

Promotional props: Not to forget, this technology should not be mistaken for expensive gizmo stuff, some of these could be developed at low cost and also be offered as promotional props. The best example with would be the Nivea GPS enabled wristbands. Value to the users and a brand image for the promoters.

These are the common ones and obviously more tricks to the trade. As we end this blog surely someone would have thought of another creative strategy to use this technology.

SySpree Announces Entry into UAE

SySpree Solutions, a reputed web designing company in Thane, Mumbai has announced introduction of their complete offering of services in the UAE market. The India based company is a growing company and has been able to make a mark in the domestic market by standing out on the quality and providing clients with tremendous value for money on the creative as well as technical front.

As an introductory offer, the company has also been offering its prospective clients in the UAE market very attractive offers, discount schemes based on pricing as well as service offerings which turn out to be tempting deals for many startups and small / medium enterprises in the UAE. Surely, with the introductory offer, the company has been able to achieve an upper hand over its competitors given that the rates are way below current levels. The company mentioned that they are able to offer up such discounts only because of their location cost arbitrage and their ability to maintain economies of scale in the domestic market. 

SEO Company in Mumbai

The company has already seen favourable response to their services in the UAE market basis their market testing and is confident of building up a market share in the UAE in a short span of time.

The company being a digital agency offers a portfolio of highly valued digital marketing services ranging from web development to SEO services and Social media marketing. This turns out to be an opportunity for many businesses who had to hire different vendors previously for the specialized services. However, now they have all services under one roof and all of these services are worked on in house and not outsourced thus resulting in an integrated offering.

Content Marketing in the Digital Age.

How often has it happened that you were reading an article on the web on a certain topic and coincidentally you happened to read up about a related brand in that article and landed up purchasing it over the next couple of days. Well, if you thought that you were a clear one off and it rarely would repeat or probably other consumers haven’t followed this buying behaviour, you have definitely mistaken. Your buying behaviour was a result of well thought of strategy by the marketing arm of the brand. That’s another medium of marketing called Content Marketing.

Not always for the company using content marketing, the results are immediate. It is a continuous ongoing process. If nothing the method adds to the brand image by aiding recall. So how does this work?

It starts with providing targeted consumers relevant information that is of value to the consumers thus creating interest in the related products. It is about giving the prospect information that he is interested in reading thus grabbing attention. More often than not, references to the product that needs to be sold is only included as supplementary content rather than the primary focus. Due to the importance of the content information, the marketing companies have now compelled the user to read. Now, engaging the reader and placing the product info in the right places is also done in a well thought of strategy.

So, is content marketing a new concept? Certainly a big no. And those associated with marketing and advertising will vouch for what we say. The early signs of content marketing were seen in the 18th century. That said, over the years, the media has changed ranging from newspapers to magazines to a whole new array of media with the dawn of the digital era including blogs, articles, micro blogs, emails, newsletters, surveys, etc. As a SEO and SMO company in Thane Mumbai our clients are now increasingly demanding our content marketing services, though this was initially not amongst our core products. However, over the years, what initially started off as a complimentary non-core service as a web development company in Thane, this is probably a parallel division by itself. Now that explains the trend in the digital world and surely we’d be inclined to believe that this is one avenue which will only see an upward rise.

Digital Services & web development Company in Thane - Syspree Solutions

Syspree is a place which provides all Digital web services which all demand in current market scenario,customize web designing and work on search engine - keywords planner tool to make keywords visibility in Search engines.

Online Reputation Management (ORM) – A New Concept But is This Required?

So, you managed to get your business on the map. Your company is the rage all over Facebook, Twitter, LinkedIn, Google+, and every other form of social media. You’re raking in the profits with rave reviews until suddenly, you hit a standstill, and fall back down the hill. You’re up to your eyeballs in loss and you finally find out why.

Someone, somewhere, was so dissatisfied with your product that they wrote a furious review on Facebook which blew up social media and that’s where it all started to fall apart. If only you had employed any of the major ORM marketing companies in Mumbai, you wouldn't have been in this condition today. Let’s talk about why.

ORM stands for Online Reputation management, which basically means that they take care of how your business looks to the world and make sure you retain the customers’ trust. Anything famous and popular and well-known will always have someone that’s dissatisfied and angry with it because you can’t please everyone. But what the ORM marketing company does for you, is that, it prevents anyone from noticing any negativity or dissatisfaction with your product, helping hold up your company’s name.

Syspree Solutions

The ORM agency helps form a plan of action to deal with dissatisfied customers; right from minimizing the attention that their complaint or review gets, to helping deal with the problems of the complainant in a civil manner thereby preventing any dissatisfaction with the way their original dissatisfaction was dealt with.

ORM companies not only deal with negative reviews but they also help to increase the positive reviews and publicize any attention that seems to profit your company in the long run. At SySpree, we specialize as a digital marketing company based out of Thane and being counted among the best and A-league social media marketing company in Mumbai, providing ORM solutions to businesses to help you run a smooth operation just comes naturally after all why waste the sweat that went in achieving the social media status for our clients.

So if you have already been a benefactor of social media marketing, the next logical step is to hire an ORM company which would minimize negative publicity and maximizes positive publicity for your company. Once you get to the top, you need to stay there and ORM helps you do just that!