Animated Logos- The latest design trend

It is simply no surprise that animated logos are becoming increasingly popular and no one’s complaining. As humans, we are always fascinated by things that move, for example: flickering screens, blazing fires, waves crashing against rocks, etc. Logo design has caught this trend and is creating similar magic, while attracting viewers. Logos that spin, dance, bounce, disintegrate and transform themselves are great to look at and we remember them for a long time.
Many a logo designing company in Mumbai would give more than an arm and leg to be able to create such animated wonders for their clients. Let us see a few popular types:

Rotating Logos
Animated logo design has taken to rotation like a duck takes to water and this is evident from the many brands that have taken a liking to it. Investment Company Lux Capital uses the “X” in its name as a rotating multiplication and addition sign alternatively and drives the message of profit quite well. Giant Owl logo has two circular forms that rotate like film reels and then blink like owl eyes, holding the viewer’s attention for long.

“Hide and reveal” logos
As kids, we all loved magic shows, story time and game shows where grand secrets and prizes were revealed at the end. Logo design has incorporated this idea quite conveniently. Look at Pentagram’s Overview has a brilliant logo that begins with O & V bunched together which then expand to reveal the full name. Architects Biber go the minimalistic way by displaying the “i” in negative space as it slides out from behind the “b”.

Hand-drawn logos
These type of logos have been around for years and logo designers have used them effectively by animating them to take them to the next level. By using animation to visually articulate the drawing and painting process, brands like Famous and Tangled have created some truly amazing logos for themselves. It shows the artistic process of hand-drawn logos right from long drawn brush strokes to pencil designs.

Transforming logos
Logo owners love to play around with images that transform themselves and till recently designers had a tough time managing this, till animation came along, making things easy and simple. The most famous example would be Google which transforms itself into a microphone, a “G” before coming back to its own blue self. The word Brikk literally emerges from an animated brick that all neon.

Expanding logos
Fitting a logo in a particular space has always been a challenge for designers and animation helps here immensely. Check out the Ideo Architekci logo, in brilliant yellow as it expands vertically and horizontally or the EAT logo by Fable which grows in size with every bite.
Animated logos have opened up a host of designing avenues for every web designing company in Mumbai and given designers and brand owners a fresh boost of creativity.

Common PPC Tricks that will save you money and push conversions

PPC stands for Pay-Per-Click, which is an internet marketing model where advertisers pay only when their ad is clicked on. This is a method of buying visits to your website than earning those visits organically. For a specific product or service, you can bid on a desired keyword on large search engines like Google or Bing and whenever a user types the keyword, your advertisement will populate at the top of the Google page.

As a top-ranking provider of PPC services in mumbai, we implement many tricks to improve the traffic quality, save money and ultimately notch up more sales or conversions.

Negative keywords: A negative keyword is a type of keyword which protects your advertisement from being triggered by a specific phrase and instructs Google not to display your ad to anyone who searches for that particular keyword. Create a list of “negative” keywords including the ones used by competitors that you are sure will not lead to a sale for you.

Ad Schedule: Adwords campaigns, by default, are set to show ads on all days and every hour which may not be your intention or you may have specific days in mind or you may want to exclude weekends. It makes sense to study conversion history and find which the best hours to showcase your ads are.

Keyword Selection: Keywords are divided into broad match, phrase match, exact match keywords and broad match modifiers. Remember, if you select broad match and a user misspells the keyword, your ad could be populated instantly. Check your search terms and you will be pleasantly surprised.
Apart from these, as a leading web designing company in mumbai, we also recommend checking of Quality Score which gives you an estimate of the relevance of keywords, ads and landing page to a user viewing it.

Effective ways of using Social Media Marketing as an SEO strategy

Content marketing, Search Engine Optimization and social media marketing are outstanding strategies when meticulously planned and executed in a professional manner. Marketers use them in isolation as a part of their marketing strategies to boost their online presence and ultimately, product sales. However, another line of thought also proposes using them in conjunction with each other so that they complement each other and enhance their impact as a result. While the content magnifies the SEO campaign through more links and optimising for social media feeds and key phrases.

As leading providers of PPC services in mumbai, we bring the latest of strategies to help our client’s brand make the impact it deserves and Social media marketing has always been a part of this plan. In the course of this article, let us understand how social media campaigning enhance organic search rankings and its impact on SEO.

Profile information: A social media marketing campaign essentially begins with compiling your social profile with information about the organization, your name, contact details and the kind of business. This content is index able and plays a vital role in improving your social rankings in an indirect manner. Social media profiles are being continually extracted to form local business data by review sites and this data is then accumulated as entries on their own sites. These profiles are extensively used by Google and goes a long way in augmenting visibility of your brand and helps building accurate info.

Inbound Links: Google is known to give massive weightage to relevance and authority while ranking results for a specific query where authority is determined mostly by the inbound link profile of the page and the domain. This implies that the more, authoritative links pointing to you, the higher your brand will rank in searches. Facebook posts, Twitter tweets and other social connects may not directly impact search rankings but their attracting inbound links in large numbers from reputed sources can be vital.

Syndication of blogs and articles: As a marketing channel, social media is easily able to allocate links and content to a large audience. We are a preferred logo designing company in mumbai and we bring a lot of value to our clients’ quest of making an impact on the social media platforms that abound the virtual world. An article or a blog that is posted on a social media platform is viewed by thousands of new readers who then share it with others. If the article link is used by a journalist or an editor or a blogger, then it gets referenced as a natural link, thereby improving your inbound link profile. Since Google indexes content directly from social media platforms like Facebook, Twitter and other growing ones, your visibility as a brand is definitely on the rise.

How do Re-marketing Lists for Search Ads help Advertisers?

Not long ago, the digital marketing world only had keywords as their weapon for targeting, but since then the Adwords search landscape has undergone a sea change. Sophisticated targeting techniques like Re-marketing Lists for Search Ads work along with keywords are prime examples of this. Though RLSAs were introduced in 2013, they have been terribly underused. Re-marketing Lists for Search Ads helps advertisers in customising their search campaigns depending upon whether a user is a repeat visitor and the pages he/she has viewed.

As a leading Web development Services in Mumbai, we use Re-marketing Lists for Search Ads in the following ways:

• For setting up search ad groups only to be triggered and display ads if the user is on the Re-marketing List and is looking for keywords you are bidding for.
• For making bid adjustments on your ad group for users on the Re-marketing lists and are searching Google using the keywords you are bidding for.
Though they sound similar and both use cookies to track and add users to their lists, RLSAs are different from the concept of display re-marketing and are a favourite amongst web designing services in Mumbai.

The benefits of Re-marketing Lists for Search Ads are:
• Search campaigns can be tailored and customised
• Better qualified and valued users can be targeted
• It allows targeting users who have already visited your website
• Ad spend is used more effectively
• RLSAs provide better conversion rates
• Return-on-Investment is higher

It is easy for advertisers to begin using Re-marketing Lists for search ads. The re-marketing tag needs to be added to the website as this site-wide tag makes it convenient to bifurcate site visitors into re-marketing lists that can be used for display campaigns and search campaigns as well. As a proficient digital marketing Agency, we are strong partners from inception to implementation and RSLAs are a part of our winning strategies where necessary.

View or likes - What is a better metrics on YouTube?

As a marketer, there are a lot of medium you would use to make your presence felt and YouTube would certainly be a primary one. In order to judge the success of your brand on YouTube, its analytics dashboard is extremely useful and all its metrics need to be explore, than concentrating on a chosen few. Through these metrics, your efforts on YouTube can be measured and steps can be taken to improve the content based on these results.

We are a high-ranking Web development company in Mumbai and it is our constant effort to keep our clients in the limelight with the use of popular mediums like YouTube. Let us dive into two of the most popular metrics, Views & Likes.

Views: This is one of the most important metrics to analyse the success of videos you have created. The primary purpose of producing them is that people watch them and hence it is important to know how many people have viewed them. This metric gives a sense of popularity to the viewers and the up loader and is conveniently present at the bottom right of every video. It helps us to understand the audience’s choice and know which content suits them the best. By knowing which type of video content is being viewed helps content creation to a great extent.

Likes: This metric though simple can prove to be a vital pointer to which videos clicked with the audience and which ones didn’t. A look at the likes to dislikes ratio will show which one is a better rated video. If a video has 100 likes and 50 dislikes, it shows a 2:1 ratio while another video has 400 likes and 100 dislikes, it’s a 4:1 ratio. So although the second video has more dislikes, it proves to be better rated due to the ratio. As a professional digital marketing company in Mumbai, metrics form an important portion of our results and helps to decide the future path.

What is Referral spam and its Possible Solutions?

Google Analytics reports are plagued by the presence of referral spam in recent times and this is not only irritating but alarming too. Though it sounds pretty harmless, referral spam has grown into alarming proportions too. Referral spam is the method of distributing bogus referral traffic to a product or a website. Having to deal with referral spam on a daily basis on opening the Google Analytics report.

We are a leading Digital marketing Company in Mumbai and pay a lot of attention to this growing menace and its associated dangers. Let us delve deeper in understanding this issue and its possible solutions:

The two main harbingers of referral spam are unsolicited web crawlers and ghost referral traffic. Ghost referral traffic which supersedes others in this category, does not actually visit the website. This traffic is generated by using a fake HTTP request which is aimed at various Google Analytics properties thus diverting the traffic to your site. It is also used to spoof false events and organic searches too. As an alert provider of web designing services in Mumbai, we are careful to keep referral spam away using various methods. Spam driven Web crawlers visit a website without identifying themselves as robots (which web crawlers are) and show up in reports as having 0 duration and 100% bounce rate.

There are many solutions to remove referral spam. For example, Filtering spam crawlers and eliminate foreign host-names: Ghost referrals almost always have an inaccurate host-name attribution and knowing this a filter that will include data with a perfect host-name. Filtering all possible spam sources is another way of removing it and this filter can be used by any Web development company in Mumbai to keep referral spam at bay.

Penalty Filters-The Google Way

Google expects link and content building practices that seem as natural and imposes certain fines and penalties if your website over steps this boundary. With this filtering penalty imposed, your pages will not be shown in Google’s SERP and there are many such filters which can catch any violation quickly. The common reasons for Google to penalise a website are providing users with a bad experience and using manipulative ways to improve your web site’s rankings.

As a top ranking web designing company in Mumbai, we are focused on ensuring that our clients are not affected by these penalty filters and take every step to keep it that way. Let us browse through the common filters in course of this article:

Boilerplate Links from unrelated sites
This is one of the quickest way of attracting a penalty from Google as a boilerplate violation is taken quite seriously. The site wide links include the side bars, the menu and the header/footer areas and an exact match keyword with a totally irrelevant site will surely dip your rankings to the bottom.

Keyword stuffing
This is a shady method website owners use so that their site’s search rankings can be manipulated for a specific keyword. As a premium logo designing company in Mumbai, we desist from the repeated use of a particular phrase or a keyword as it lowers the user experience dramatically and gives an unnatural look to the content and the website.

Heavy Link Rot
This entails the use of automated techniques to add a large number of links to a website by purchasing a link package. This may elevate your rankings temporarily but it could taper off quickly and will never be found in the top searches…ever. People may stop linking to your website and Google looks at this as a negative ranking signal leading to penalties.

If your organization is plagued by such filters that have affected your rankings, it’s time to connect to the best digital agency in Mumbai and understand the problem to return back to top search rankings.

The Importance of Press Releases during a Digital Marketing Campaign

Press Release is a written communication that publicises an organization and also informs the world about any noteworthy event that has happened in connection to the advertisement. This press release is mostly focussed towards the media so it can pick it up and spread the news that surrounds it.

Especially in India, a Press Release can be an extremely useful method of communicating with the general public and also getting into limelight for a brief period.

As a leading provider of SEO services in Mumbai, we utilize the power of Press Release at strategic junctures and this provides the much-needed impetus for any online business. Growing businesses or start-ups benefit a lot from the use of Press Releases if used judiciously.

The following are a few benefits of using press releases in a digital marketing campaign:

• Lowest Overheads: Many websites offer press release submission services for a minimum fee which is more budget friendly as compared to traditional media sources like newspapers and other publications, which charge a substantial fee.

• Increased Geographical scope: By using a press release as a part of the digital marketing campaign, local businesses can get nationwide attention and also international exposure for their services or products.

• Enhanced Exposure: Any business is assured of improved visibility through a press release, especially if it is a SEO optimised press release that can garner a large number of views and grab the attention of potential clients.

• Endless Business Promotion: The online sites work even while the business world rests for the night and some potential customer across the world is viewing your product/services.

We are a preferred SMO company in Mumbai and we ensure the press release is written as a press release and not as a sales pitch as it is generally considered spam and will not result in any benefit to your product. A well-drafted Press Release is the key to its effective use during a Digital Marketing campaign.

#Hashtags & Its relevance in Social Media

Hashtags are being widely used in the social media world as it is a great way for an infinite amount of information to be considered in a link-able and shareable space that is provided by its hashtag. The hash mark #, also known as the pound sign, is used for this purpose. Though this is a useful social media tool, many organisations do not use it to promote their business and fail to leverage business through it.

What is a #hashtag?
This is a symbol (#) that is generally followed by a short phrase, word or an acronym which is then linked to every other social media posts that use the same tag. Like, we are a leading SMO company in Mumbai and suppose we use #Digitalagency in our social media posts, then all our posts will be automatically linked to any other social media user under #Digitalagency. It helps the user to search and tag the most frequently used hashtags that are connected to your kind of content.

The Importance of Hashtags
Every modern business uses some kind of social media plan then using hashtags allows them to sift their material easily. All major social media platforms like Twitter, Facebook, Google+, Tumblr etc. utilize hashtags to link their data. It gives a business the invaluable opportunity to expand their reach as a wider audience becomes available who can access your posts. Prospective customers who have not been associated with your page earlier are now able to view your posts when they search for the particular hashtag.

Of course before deciding on a hashtag for your bu it is important to check if the chosen hashtag is being used by a business irrelevant to yours and choose one that will lead directly to your name. As an experienced provider of SEO services in Mumbai, we use this wonderful too to support our clients and give them an edge over competition.

Putting “Internet of Things” in the right perspective

The theory of linking any device with an on-off switch, to the internet (or to each other) is the Internet of Things. IoT allows smart objects to be connected to the internet, facilitating a data exchange that was not available earlier and is also a highly secure method of bringing information to users. This would include mobile phones, smart watches, wearable devices, coffee machines, headphones, washing machines, air-conditioners, so basically everything we use in our daily lives. Apart from these, an airplane engine or an oil rig drill or the weather satellite too can be connected to the internet. As a top-notch Ecommerce Web development Mumbai firm, we have realised its importance and have geared up to serve our clients using this concept.

Conservative estimates peg around 26 billion devices to be in existence by 2020 (Some have predicted 50 billion too) and every single one can be covered under the Internet of Things (IoT). The dynamics of relationships between people & things will change drastically when they are connected by this humongous network called Internet of Things.

How will this affect us?
The obvious question to strike your mind is why would we want devices to communicate or talk to each other? There is tremendous potential for such applications and will prove beneficial to mankind over the long run. Just imagine if your coffee is ready by the time you go through your morning rituals just because your alarm is connected to the coffee machine. Your car will have access to your digital calendar and manage your meeting schedule by deciding on the route to be taken. Any delay due to traffic will be communicated to other party through a simple text. All this and much more is possible.

Businesses increase their efficiency and bring better innovations, pushing their enterprise forward. We provide path-breaking web designing services in Mumbai and embrace new technology quickly to implement it.To wrap it up, the Internet of Things is a system of interconnected digital devices, computing machines, mechanical objects and humans that have the capability to transmit data using a network without requiring human interface.

Popularity surge for “In the moment” content

It would be an understatement to say that Social Media is evolving rapidly, as professionals from this field are setting their sights onto some truly staggering targets for the present year. Facebook has already touched a billion users a day, Twitter reports 100 million users daily while Instagram reached 400 million users at the beginning of this year. Apps like Snapchat, Meerkat and Periscope are apps that allow its users to share content in an instant and have caught the fancy of content marketers. We are a prominent Digital Marketing company in Mumbai and we plan some amazing content strategies for our clients that bring mind-boggling results.

The question is if-deploying of “instant content” in content strategy is such a good idea, so let’s delve into its realities:

• ‘In the moment’ or Instant content services helps to focus on things or events as they happen. Given the fluid nature of social media, the time taken for creating and sharing takes away the relevance of the event. Instant content helps us to capture the moment as it happens and share it and this is a huge benefit.
• Instant content provides a wonderful opportunity to engage with your audience in a live moment. The creation and consumption of the content improves the experience quotient for both the sharer and the receiver.
• We all know that the best content marketing has to be an amalgamation of text and media like images, videos and graphics. Apps like Snapchat, Periscope and Meerkat do that with amazing finesse and end up serving a highly visual media mix.
• In the moment or instant content solutions are cheap and inexpensive as compared to professional designed and created media and videos.

If living in the moment was an apt example anywhere, it is here and quite snugly too. Pioneers of
web development services in Mumbai like ours understand the value and importance of instant content in today’s social media-driven world.

Cookies Law Explained

So the first thing that one sees on stepping into a website is the disclaimer that the website stores cookies in browsers and one wonders why is that required and why the extra click? Surely, you would not get to see it without a compelling reason.

Well the reason is certainly not a best practice or a guideline that is recommended but rather a law in itself. This is a law across EU and by now even implemented with major companies being imposed penalties for not adhering.

So why is the law required – The law is more under the theme of privacy protection and the mere purpose of the cookies explains the reason for this law. Simply put, it is a text file. These are saved on the user’s computer which the web site retrieves on the next visit by when your information and preferences are saved thus leading to privacy of the user being impacted and hence the law requiring disclosure that the website is saving the user details.

Web development Company in Mumbai

So if the law existed since 2011, what makes website development companies to wake up  4-5 later and why really adhere to it when the developers nor the clients are not domiciled in EU. For eg. does a web development company in Mumbai  designing websites for a client in the middle east have to adhere to it after all it’s a EU regulation. Or does the website of a digital agency in Mumbai need to have the disclaimer? Well, irrespective what could be the real legal stand, what prompted most web designers to follow the trend was the big daddy Google.

Google asked all its users of its cookie-serving products (AdSense, Google Analytics, etc ) that they should add a cookie opt-in to their pages, or be suspended from these  product offering. This is applicable to users domiciled across the world. This by itself was enough compulsion to prompt developers, designers and digital marketers to oblige given the impact on SEO.
So surely, the next time you see the disclosure it rings a bell!