As a marketer, there are a
lot of medium you would use to make your presence felt and YouTube would
certainly be a primary one. In order to judge the success of your brand on
YouTube, its analytics dashboard is extremely useful and all its metrics need to
be explore, than concentrating on a chosen few. Through these metrics, your
efforts on YouTube can be measured and steps can be taken to improve the
content based on these results.
We are a high-ranking Web development company in Mumbai
and it is our constant effort to keep our clients in the limelight with the use
of popular mediums like YouTube. Let us dive into two of the most popular
metrics, Views & Likes.
Views: This is one of the most important metrics to analyse the success
of videos you have created. The primary purpose of producing them is that
people watch them and hence it is important to know how many people have viewed
them. This metric gives a sense of popularity to the viewers and the up loader
and is conveniently present at the bottom right of every video. It helps us to
understand the audience’s choice and know which content suits them the best. By
knowing which type of video content is being viewed helps content creation to a
great extent.
Likes: This metric though simple can prove to be a vital pointer to
which videos clicked with the audience and which ones didn’t. A look at the
likes to dislikes ratio will show which one is a better rated video. If a video
has 100 likes and 50 dislikes, it shows a 2:1 ratio while another video has 400
likes and 100 dislikes, it’s a 4:1 ratio. So although the second video has more
dislikes, it proves to be better rated due to the ratio. As a professional digital marketing company in Mumbai,
metrics form an important portion of our results and helps to decide the future
path.
