Remember the time before iPads and Kindle were invented and we went to book libraries to get our favourite books? The librarian would help you to find the books of your choice by grouping content into sections like non-fiction, fiction, romance, history etc. These were nothing but content silos of the yesteryears.
Syspree Solutions, a rapidly-growing digital marketing company in India, describes content silos as the process of grouping or categorizing related content together in order to establish a website’s keyword-based contemporary themes or areas. They play a strong role for SEO and usability. For example, an online bookstore can be grouped into different subject matters so their visitors can easily find what they are looking for.
The company does this so that their buyers find it easy to use their website, but more importantly it is done for search engines. This segmentation is carried out within the website navigation, sitemap, online store and throughout the website.
The Importance of Content Silos for SEO
Content silos are of great assistance for site visitors when they are searching for a specific product and help search engines too. Search Engines, like human beings, too need to understand your website’s content. Search engines would want to know what your website is about, its detailed structure and its location. Content Silos are useful here as they provide a sense of structure to content just like library cards of old times did.
Search engines provide keyword relevance based on the relevance of the website as well as page content. Topical content is extremely helpful in supporting the website’s overall authority along with an individual page’s rank. Through sustained SEO services, it becomes easier for search engines to locate and deliver relevant or topical content, when it is well organized.
Syspree Solutions, a rapidly-growing digital marketing company in India, describes content silos as the process of grouping or categorizing related content together in order to establish a website’s keyword-based contemporary themes or areas. They play a strong role for SEO and usability. For example, an online bookstore can be grouped into different subject matters so their visitors can easily find what they are looking for.
The company does this so that their buyers find it easy to use their website, but more importantly it is done for search engines. This segmentation is carried out within the website navigation, sitemap, online store and throughout the website.
The Importance of Content Silos for SEO
Content silos are of great assistance for site visitors when they are searching for a specific product and help search engines too. Search Engines, like human beings, too need to understand your website’s content. Search engines would want to know what your website is about, its detailed structure and its location. Content Silos are useful here as they provide a sense of structure to content just like library cards of old times did.
Search engines provide keyword relevance based on the relevance of the website as well as page content. Topical content is extremely helpful in supporting the website’s overall authority along with an individual page’s rank. Through sustained SEO services, it becomes easier for search engines to locate and deliver relevant or topical content, when it is well organized.
