The most important part of the sales process is knowing your prospects and creating relationships with them. Fortunately for the businesses of today, social media has turned out be a great tool to achieve this in a quick and easy manner. Facebook, a leading social media platform, is not only helpful in generating new leads, but is also effective in forming more meaningful relationships with existing clients too and thus driving them to make purchases on a regular basis. As a pioneer of Social Media Marketing in Mumbai, we understand how Facebook can help you to research the market and begin a conversation that leads to a sale.
Given these benefits, how does one actually use Facebook to promote a product and make sales? It’s all about Engagement First. The obvious goal while posting on your Facebook page should be to catch the attention of followers and engaging them with well, truly engaging posts. This is most critical if the purpose is to divert your prospect to visit your webpage and make a purchase.
With that taken care of, now look at building trust. No one wants to be sold to all the time. Of course, people will listen to your sales pitch and look at your product, but only after you have built some trust and rapport with them. Post interesting articles, genuine facts and links to inspirational blogs and you will soon have people talking to you. Now could be the right time to add posts related your products and links that take them to your website. Using SEO services in Mumbai is the ideal way to use Social media to make sales.
Facebook allows us to see and understand what prospects are talking about, especially regarding competition and of course, your organisation. This kind of social listening allows us to perceive his or her needs and pitch accordingly, at the right time, bring you closer to your goal, the actual sale.
