Effective ways of using Social Media Marketing as an SEO strategy

Content marketing, Search Engine Optimization and social media marketing are outstanding strategies when meticulously planned and executed in a professional manner. Marketers use them in isolation as a part of their marketing strategies to boost their online presence and ultimately, product sales. However, another line of thought also proposes using them in conjunction with each other so that they complement each other and enhance their impact as a result. While the content magnifies the SEO campaign through more links and optimising for social media feeds and key phrases.

As leading providers of PPC services in mumbai, we bring the latest of strategies to help our client’s brand make the impact it deserves and Social media marketing has always been a part of this plan. In the course of this article, let us understand how social media campaigning enhance organic search rankings and its impact on SEO.

Profile information: A social media marketing campaign essentially begins with compiling your social profile with information about the organization, your name, contact details and the kind of business. This content is index able and plays a vital role in improving your social rankings in an indirect manner. Social media profiles are being continually extracted to form local business data by review sites and this data is then accumulated as entries on their own sites. These profiles are extensively used by Google and goes a long way in augmenting visibility of your brand and helps building accurate info.

Inbound Links: Google is known to give massive weightage to relevance and authority while ranking results for a specific query where authority is determined mostly by the inbound link profile of the page and the domain. This implies that the more, authoritative links pointing to you, the higher your brand will rank in searches. Facebook posts, Twitter tweets and other social connects may not directly impact search rankings but their attracting inbound links in large numbers from reputed sources can be vital.

Syndication of blogs and articles: As a marketing channel, social media is easily able to allocate links and content to a large audience. We are a preferred logo designing company in mumbai and we bring a lot of value to our clients’ quest of making an impact on the social media platforms that abound the virtual world. An article or a blog that is posted on a social media platform is viewed by thousands of new readers who then share it with others. If the article link is used by a journalist or an editor or a blogger, then it gets referenced as a natural link, thereby improving your inbound link profile. Since Google indexes content directly from social media platforms like Facebook, Twitter and other growing ones, your visibility as a brand is definitely on the rise.

How do Re-marketing Lists for Search Ads help Advertisers?

Not long ago, the digital marketing world only had keywords as their weapon for targeting, but since then the Adwords search landscape has undergone a sea change. Sophisticated targeting techniques like Re-marketing Lists for Search Ads work along with keywords are prime examples of this. Though RLSAs were introduced in 2013, they have been terribly underused. Re-marketing Lists for Search Ads helps advertisers in customising their search campaigns depending upon whether a user is a repeat visitor and the pages he/she has viewed.

As a leading Web development Services in Mumbai, we use Re-marketing Lists for Search Ads in the following ways:

• For setting up search ad groups only to be triggered and display ads if the user is on the Re-marketing List and is looking for keywords you are bidding for.
• For making bid adjustments on your ad group for users on the Re-marketing lists and are searching Google using the keywords you are bidding for.
Though they sound similar and both use cookies to track and add users to their lists, RLSAs are different from the concept of display re-marketing and are a favourite amongst web designing services in Mumbai.

The benefits of Re-marketing Lists for Search Ads are:
• Search campaigns can be tailored and customised
• Better qualified and valued users can be targeted
• It allows targeting users who have already visited your website
• Ad spend is used more effectively
• RLSAs provide better conversion rates
• Return-on-Investment is higher

It is easy for advertisers to begin using Re-marketing Lists for search ads. The re-marketing tag needs to be added to the website as this site-wide tag makes it convenient to bifurcate site visitors into re-marketing lists that can be used for display campaigns and search campaigns as well. As a proficient digital marketing Agency, we are strong partners from inception to implementation and RSLAs are a part of our winning strategies where necessary.

SaaS platforms in Local SEO - is that helpful?

In the past few years, digital marketing has been influenced with Local Search SaaS(Software-as-a-Service) platforms that provide a variety of value propositions to physical stores. Such platforms help organisations to collect business location statistics like name, contact number and address at a single centralised location and then spread that data to various channels.

Saas platforms are useful for brand marketers as they help managing local business listings on search engines & social media. While this is happening, brands expect higher visibility in organic search results which may not always happen. We are a leading web development services in Mumbai and we advise our clients on many such key areas of managing online business.

The benefits of using a SaaS Platform:
• Social Content Publishing
• Confirming business listings are updated with the necessary content
• Citation distribution for multiple directories
• Pin authentication that gives longitude and Latitude of a location
• Checking NAP relevance on directory locations
• Building reviews from multiple sources

While using SaaS platforms, brand marketers would do well to include the human resource cost of handling the platform on a daily basis and also think through many other organic ranking aspects that would be required to run a profitable SEO campaign. Connect to a reputed digital marketing company in Mumbai to understand more about SaaS platforms. SaaS platforms are generally showcased as customised solutions that work independently without human support and are fully automated. However, the costs of running a SaaS platform may well include a human resource cost added to the subscription costs and fees of the platform.

 As a responsible web designing company in Mumbai, we understand that genuine SEO strategies cannot be automated and not fortifying it with human intervention may give a incomplete and unsatisfactory performance.

The Importance of Press Releases during a Digital Marketing Campaign

Press Release is a written communication that publicises an organization and also informs the world about any noteworthy event that has happened in connection to the advertisement. This press release is mostly focussed towards the media so it can pick it up and spread the news that surrounds it.

Especially in India, a Press Release can be an extremely useful method of communicating with the general public and also getting into limelight for a brief period.

As a leading provider of SEO services in Mumbai, we utilize the power of Press Release at strategic junctures and this provides the much-needed impetus for any online business. Growing businesses or start-ups benefit a lot from the use of Press Releases if used judiciously.

The following are a few benefits of using press releases in a digital marketing campaign:

• Lowest Overheads: Many websites offer press release submission services for a minimum fee which is more budget friendly as compared to traditional media sources like newspapers and other publications, which charge a substantial fee.

• Increased Geographical scope: By using a press release as a part of the digital marketing campaign, local businesses can get nationwide attention and also international exposure for their services or products.

• Enhanced Exposure: Any business is assured of improved visibility through a press release, especially if it is a SEO optimised press release that can garner a large number of views and grab the attention of potential clients.

• Endless Business Promotion: The online sites work even while the business world rests for the night and some potential customer across the world is viewing your product/services.

We are a preferred SMO company in Mumbai and we ensure the press release is written as a press release and not as a sales pitch as it is generally considered spam and will not result in any benefit to your product. A well-drafted Press Release is the key to its effective use during a Digital Marketing campaign.

The Power of Whatsapp Marketing

Whatsapp was launched more than years ago and has become a much-favoured app in many countries. It has more than 700 million active users as on now and the number is growing exponentially. It is truly a versatile app that allows users to share unlimited number of videos, images, audio files for free and can be used to chat with individuals and groups. The one important reason it has gained amazing popularity since its launch, is that it is an ad free experience. There are many SEO services in Mumbai who can assist you in using this wonderful app as a strong marketing tool.

Whatsapp rose in commercial importance when Facebook acquired it for $19 billion. Since then many businesses have explored the possibility of using it to market their products and improve their brand communication. However, this is a tough task since Whatsapp does not allow any intrusive messages or advertisement and nor does the user appreciate such interruptions. Also it is possible to connect to Whatsapp users only if they are known to you so push messages are out of the question. This is a very powerful medium of marketing if the right strategies are applied to increase your user base.

By its inherent nature, Whatsapp is an intimate personal messaging platform where users connect to friends, family, colleagues or business associates. A brand can aspire to get into this fairly exclusive phone list if it projects itself as a friend or a trusted associate. For this purpose, it is essential for the brand to create a persona that can be treated as a friend. You can share a number dedicated to Whatsapp along with your regular advertising medium and encourage its use. People find it easy to chat with a person than with an organisation as it projects a feeling of personification and security. This Whatsapp number should be prominently displayed in all the media that the brand uses like Television, Print, Web, Social and Email.

Offering your prospective customer something that can be perceived to have value is a great way of building a strong and reliable database. You can offer either a free service or a valuable piece of information or an interesting promotion in exchange of their number. For example, an attractive promotion can help in getting the prospective customer in touch with you. Once they are connected, you can share a promo code or an irresistible offer and the affiliation can be further reinforced.
These steps are a great way of exploring the power of Whatsapp as an effective marketing tool and the best logo designers in Mumbai can help you design a campaign to reach across to new customers. Use their service and begin your Whatsapp marketing with a bang.

 

How to use Facebook effectively to promote Sales

The most important part of the sales process is knowing your prospects and creating relationships with them. Fortunately for the businesses of today, social media has turned out be a great tool to achieve this in a quick and easy manner. Facebook, a leading social media platform, is not only helpful in generating new leads, but is also effective in forming more meaningful relationships with existing clients too and thus driving them to make purchases on a regular basis. As a pioneer of Social Media Marketing in Mumbai, we understand how Facebook can help you to research the market and begin a conversation that leads to a sale.

Given these benefits, how does one actually use Facebook to promote a product and make sales? It’s all about Engagement First. The obvious goal while posting on your Facebook page should be to catch the attention of followers and engaging them with well, truly engaging posts. This is most critical if the purpose is to divert your prospect to visit your webpage and make a purchase.

With that taken care of, now look at building trust. No one wants to be sold to all the time. Of course, people will listen to your sales pitch and look at your product, but only after you have built some trust and rapport with them. Post interesting articles, genuine facts and links to inspirational blogs and you will soon have people talking to you. Now could be the right time to add posts related your products and links that take them to your website. Using SEO services in Mumbai is the ideal way to use Social media to make sales.

Facebook allows us to see and understand what prospects are talking about, especially regarding competition and of course, your organisation. This kind of social listening allows us to perceive his or her needs and pitch accordingly, at the right time, bring you closer to your goal, the actual sale.

Leveraging Wearable Technology in Digital Marketing

Some hate it, some love it… but surely with 50M plus device sales in a year one cannot ignore it and it is this that make us like this technology after all it is another way for us hardworking digital marketing professionals to make a living but more so it is another media to reach our audience on behalf of our clients. As a digital marketing company in Mumbai offering SEO services in Mumbai we definitely embrace the technology warmly.

Weather we refer to the popular Apple watches or other brands, from our perspective these lead to a new dimension within the digital marketing space but the challenge is mainly about how this relatively new media could be effectively used for marketing. Though, agencies are experimenting to see what gets the best results and reach, A few methods are listed below:

Geo targeted campaigns: Remember a watch worn in your locality would imply that your potential customer is very close to you and all you need to do is encourage him and welcome him over to you. This is where Geo targeted campaigns on watches will definitely help.

Email subject lines: What better impact than an impact full subject line prompting the user to open an email and read. Story half sold, product half sold, a step towards brand image.

App pre-loaders: How could one avoid noticing ads while the required app is loading the background.
Coupons and ads: Ads and coupons flashing on apps surely attract the required attention.

User behaviour:  Being a newer technology, this leaves huge scope to understand user behaviour and resulting in new products to cater to the needs. Big brands like Nike have already tapped on to this space to understand their customers and feedback.

Promotional props: Not to forget, this technology should not be mistaken for expensive gizmo stuff, some of these could be developed at low cost and also be offered as promotional props. The best example with would be the Nivea GPS enabled wristbands. Value to the users and a brand image for the promoters.

These are the common ones and obviously more tricks to the trade. As we end this blog surely someone would have thought of another creative strategy to use this technology.

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Online Reputation Management (ORM) – A New Concept But is This Required?

So, you managed to get your business on the map. Your company is the rage all over Facebook, Twitter, LinkedIn, Google+, and every other form of social media. You’re raking in the profits with rave reviews until suddenly, you hit a standstill, and fall back down the hill. You’re up to your eyeballs in loss and you finally find out why.

Someone, somewhere, was so dissatisfied with your product that they wrote a furious review on Facebook which blew up social media and that’s where it all started to fall apart. If only you had employed any of the major ORM marketing companies in Mumbai, you wouldn't have been in this condition today. Let’s talk about why.

ORM stands for Online Reputation management, which basically means that they take care of how your business looks to the world and make sure you retain the customers’ trust. Anything famous and popular and well-known will always have someone that’s dissatisfied and angry with it because you can’t please everyone. But what the ORM marketing company does for you, is that, it prevents anyone from noticing any negativity or dissatisfaction with your product, helping hold up your company’s name.

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The ORM agency helps form a plan of action to deal with dissatisfied customers; right from minimizing the attention that their complaint or review gets, to helping deal with the problems of the complainant in a civil manner thereby preventing any dissatisfaction with the way their original dissatisfaction was dealt with.

ORM companies not only deal with negative reviews but they also help to increase the positive reviews and publicize any attention that seems to profit your company in the long run. At SySpree, we specialize as a digital marketing company based out of Thane and being counted among the best and A-league social media marketing company in Mumbai, providing ORM solutions to businesses to help you run a smooth operation just comes naturally after all why waste the sweat that went in achieving the social media status for our clients.

So if you have already been a benefactor of social media marketing, the next logical step is to hire an ORM company which would minimize negative publicity and maximizes positive publicity for your company. Once you get to the top, you need to stay there and ORM helps you do just that!