Some hate it, some love it… but surely with 50M plus device sales in a year one cannot ignore it and it is this that make us like this technology after all it is another way for us hardworking digital marketing professionals to make a living but more so it is another media to reach our audience on behalf of our clients. As a digital marketing company in Mumbai offering SEO services in Mumbai we definitely embrace the technology warmly.
Weather we refer to the popular Apple watches or other brands, from our perspective these lead to a new dimension within the digital marketing space but the challenge is mainly about how this relatively new media could be effectively used for marketing. Though, agencies are experimenting to see what gets the best results and reach, A few methods are listed below:
Geo targeted campaigns: Remember a watch worn in your locality would imply that your potential customer is very close to you and all you need to do is encourage him and welcome him over to you. This is where Geo targeted campaigns on watches will definitely help.
Email subject lines: What better impact than an impact full subject line prompting the user to open an email and read. Story half sold, product half sold, a step towards brand image.
App pre-loaders: How could one avoid noticing ads while the required app is loading the background.
Coupons and ads: Ads and coupons flashing on apps surely attract the required attention.
User behaviour: Being a newer technology, this leaves huge scope to understand user behaviour and resulting in new products to cater to the needs. Big brands like Nike have already tapped on to this space to understand their customers and feedback.
Promotional props: Not to forget, this technology should not be mistaken for expensive gizmo stuff, some of these could be developed at low cost and also be offered as promotional props. The best example with would be the Nivea GPS enabled wristbands. Value to the users and a brand image for the promoters.
These are the common ones and obviously more tricks to the trade. As we end this blog surely someone would have thought of another creative strategy to use this technology.
Weather we refer to the popular Apple watches or other brands, from our perspective these lead to a new dimension within the digital marketing space but the challenge is mainly about how this relatively new media could be effectively used for marketing. Though, agencies are experimenting to see what gets the best results and reach, A few methods are listed below:
Geo targeted campaigns: Remember a watch worn in your locality would imply that your potential customer is very close to you and all you need to do is encourage him and welcome him over to you. This is where Geo targeted campaigns on watches will definitely help.
Email subject lines: What better impact than an impact full subject line prompting the user to open an email and read. Story half sold, product half sold, a step towards brand image.
App pre-loaders: How could one avoid noticing ads while the required app is loading the background.
Coupons and ads: Ads and coupons flashing on apps surely attract the required attention.
User behaviour: Being a newer technology, this leaves huge scope to understand user behaviour and resulting in new products to cater to the needs. Big brands like Nike have already tapped on to this space to understand their customers and feedback.
Promotional props: Not to forget, this technology should not be mistaken for expensive gizmo stuff, some of these could be developed at low cost and also be offered as promotional props. The best example with would be the Nivea GPS enabled wristbands. Value to the users and a brand image for the promoters.
These are the common ones and obviously more tricks to the trade. As we end this blog surely someone would have thought of another creative strategy to use this technology.
