Saturday, 3 September 2016

The Importance of Press Releases during a Digital Marketing Campaign

Press Release is a written communication that publicises an organization and also informs the world about any noteworthy event that has happened in connection to the advertisement. This press release is mostly focussed towards the media so it can pick it up and spread the news that surrounds it.

Especially in India, a Press Release can be an extremely useful method of communicating with the general public and also getting into limelight for a brief period.

As a leading provider of SEO services in Mumbai, we utilize the power of Press Release at strategic junctures and this provides the much-needed impetus for any online business. Growing businesses or start-ups benefit a lot from the use of Press Releases if used judiciously.

The following are a few benefits of using press releases in a digital marketing campaign:

Lowest Overheads: Many websites offer press release submission services for a minimum fee which is more budget friendly as compared to traditional media sources like newspapers and other publications, which charge a substantial fee.

Increased Geographical scope: By using a press release as a part of the digital marketing campaign, local businesses can get nationwide attention and also international exposure for their services or products.

Enhanced Exposure: Any business is assured of improved visibility through a press release, especially if it is a SEO optimised press release that can garner a large number of views and grab the attention of potential clients.

Endless Business Promotion: The online sites work even while the business world rests for the night and some potential customer across the world is viewing your product/services.

We are a preferred SMO company in Mumbai and we ensure the press release is written as a press release and not as a sales pitch as it is generally considered spam and will not result in any benefit to your product. A well-drafted Press Release is the key to its effective use during a Digital Marketing campaign.