Google expects link and content building practices that seem as natural and imposes certain fines and penalties if your website over steps this boundary. With this filtering penalty imposed, your pages will not be shown in Google’s SERP and there are many such filters which can catch any violation quickly. The common reasons for Google to penalise a website are providing users with a bad experience and using manipulative ways to improve your web site’s rankings.
As a top ranking web designing company in Mumbai, we are focused on ensuring that our clients are not affected by these penalty filters and take every step to keep it that way. Let us browse through the common filters in course of this article:
Boilerplate Links from unrelated sites
This is one of the quickest way of attracting a penalty from Google as a boilerplate violation is taken quite seriously. The site wide links include the side bars, the menu and the header/footer areas and an exact match keyword with a totally irrelevant site will surely dip your rankings to the bottom.
Keyword stuffing
This is a shady method website owners use so that their site’s search rankings can be manipulated for a specific keyword. As a premium logo designing company in Mumbai, we desist from the repeated use of a particular phrase or a keyword as it lowers the user experience dramatically and gives an unnatural look to the content and the website.
Heavy Link Rot
This entails the use of automated techniques to add a large number of links to a website by purchasing a link package. This may elevate your rankings temporarily but it could taper off quickly and will never be found in the top searches…ever. People may stop linking to your website and Google looks at this as a negative ranking signal leading to penalties.
If your organization is plagued by such filters that have affected your rankings, it’s time to connect to the best digital agency in Mumbai and understand the problem to return back to top search rankings.
As a top ranking web designing company in Mumbai, we are focused on ensuring that our clients are not affected by these penalty filters and take every step to keep it that way. Let us browse through the common filters in course of this article:
Boilerplate Links from unrelated sites
This is one of the quickest way of attracting a penalty from Google as a boilerplate violation is taken quite seriously. The site wide links include the side bars, the menu and the header/footer areas and an exact match keyword with a totally irrelevant site will surely dip your rankings to the bottom.
Keyword stuffing
This is a shady method website owners use so that their site’s search rankings can be manipulated for a specific keyword. As a premium logo designing company in Mumbai, we desist from the repeated use of a particular phrase or a keyword as it lowers the user experience dramatically and gives an unnatural look to the content and the website.
Heavy Link Rot
This entails the use of automated techniques to add a large number of links to a website by purchasing a link package. This may elevate your rankings temporarily but it could taper off quickly and will never be found in the top searches…ever. People may stop linking to your website and Google looks at this as a negative ranking signal leading to penalties.
If your organization is plagued by such filters that have affected your rankings, it’s time to connect to the best digital agency in Mumbai and understand the problem to return back to top search rankings.
