Colours can be termed as a critical visual communications factor that can have a telling
impact on the psychology of the observer at a subconscious level and plays a large role in
defining a consumer’s relationship with a brand and its branding. Colours are capable of
unearthing all kinds of emotions in human beings and bringing back long lost memories.
Factors like age, personal choice, nationality, interests and line of work play a huge role in
an individual’s interpretation of colour. As one of the best logo designer in Mumbai, we try
to understand our target audience completely, before designing a logo for a brand, in order
to make effective use of colour. Since colours are known to increase brand recognition by as
much as 80%, it should be a great idea to consider its impact while designing a logo for your
brand.
RED: This is an ideal colour to excite and engage your audience, while drawing
attention to your logo design. It conveys excitement, passion and action and is one
of the first two colours to be processed by the brain. It is also used to convey a sense
of urgency and determination.
PINK: The colour pink is known to reduce anger and aggression and has a calming
effect on its viewers. Logos with pink as its dominant colour appeals to the
traditional buyer. It can easily convey love, romance and create a sense of calm.
BLUE: If your brand is keen to create a sense of trust, security and confidence
amongst your customers, so if you are into banking and finance, blue is the colour
for your logo.
Being one of the Best Digital Agency in Mumbai, we use colour to convey subconscious
meaning and can be a great psychological tool to be used in logo design.
impact on the psychology of the observer at a subconscious level and plays a large role in
defining a consumer’s relationship with a brand and its branding. Colours are capable of
unearthing all kinds of emotions in human beings and bringing back long lost memories.
Factors like age, personal choice, nationality, interests and line of work play a huge role in
an individual’s interpretation of colour. As one of the best logo designer in Mumbai, we try
to understand our target audience completely, before designing a logo for a brand, in order
to make effective use of colour. Since colours are known to increase brand recognition by as
much as 80%, it should be a great idea to consider its impact while designing a logo for your
brand.
RED: This is an ideal colour to excite and engage your audience, while drawing
attention to your logo design. It conveys excitement, passion and action and is one
of the first two colours to be processed by the brain. It is also used to convey a sense
of urgency and determination.
PINK: The colour pink is known to reduce anger and aggression and has a calming
effect on its viewers. Logos with pink as its dominant colour appeals to the
traditional buyer. It can easily convey love, romance and create a sense of calm.
BLUE: If your brand is keen to create a sense of trust, security and confidence
amongst your customers, so if you are into banking and finance, blue is the colour
for your logo.
Being one of the Best Digital Agency in Mumbai, we use colour to convey subconscious
meaning and can be a great psychological tool to be used in logo design.
