It is simply no surprise that animated logos are becoming increasingly popular and no one’s complaining. As humans, we are always fascinated by things that move, for example: flickering screens, blazing fires, waves crashing against rocks, etc. Logo design has caught this trend and is creating similar magic, while attracting viewers. Logos that spin, dance, bounce, disintegrate and transform themselves are great to look at and we remember them for a long time.
Many a logo designing company in Mumbai would give more than an arm and leg to be able to create such animated wonders for their clients. Let us see a few popular types:
Rotating Logos
Animated logo design has taken to rotation like a duck takes to water and this is evident from the many brands that have taken a liking to it. Investment Company Lux Capital uses the “X” in its name as a rotating multiplication and addition sign alternatively and drives the message of profit quite well. Giant Owl logo has two circular forms that rotate like film reels and then blink like owl eyes, holding the viewer’s attention for long.
“Hide and reveal” logos
As kids, we all loved magic shows, story time and game shows where grand secrets and prizes were revealed at the end. Logo design has incorporated this idea quite conveniently. Look at Pentagram’s Overview has a brilliant logo that begins with O & V bunched together which then expand to reveal the full name. Architects Biber go the minimalistic way by displaying the “i” in negative space as it slides out from behind the “b”.
Hand-drawn logos
These type of logos have been around for years and logo designers have used them effectively by animating them to take them to the next level. By using animation to visually articulate the drawing and painting process, brands like Famous and Tangled have created some truly amazing logos for themselves. It shows the artistic process of hand-drawn logos right from long drawn brush strokes to pencil designs.
Transforming logos
Logo owners love to play around with images that transform themselves and till recently designers had a tough time managing this, till animation came along, making things easy and simple. The most famous example would be Google which transforms itself into a microphone, a “G” before coming back to its own blue self. The word Brikk literally emerges from an animated brick that all neon.
Expanding logos
Fitting a logo in a particular space has always been a challenge for designers and animation helps here immensely. Check out the Ideo Architekci logo, in brilliant yellow as it expands vertically and horizontally or the EAT logo by Fable which grows in size with every bite.
Animated logos have opened up a host of designing avenues for every web designing company in Mumbai and given designers and brand owners a fresh boost of creativity.
Many a logo designing company in Mumbai would give more than an arm and leg to be able to create such animated wonders for their clients. Let us see a few popular types:
Rotating Logos
Animated logo design has taken to rotation like a duck takes to water and this is evident from the many brands that have taken a liking to it. Investment Company Lux Capital uses the “X” in its name as a rotating multiplication and addition sign alternatively and drives the message of profit quite well. Giant Owl logo has two circular forms that rotate like film reels and then blink like owl eyes, holding the viewer’s attention for long.
“Hide and reveal” logos
As kids, we all loved magic shows, story time and game shows where grand secrets and prizes were revealed at the end. Logo design has incorporated this idea quite conveniently. Look at Pentagram’s Overview has a brilliant logo that begins with O & V bunched together which then expand to reveal the full name. Architects Biber go the minimalistic way by displaying the “i” in negative space as it slides out from behind the “b”.
Hand-drawn logos
These type of logos have been around for years and logo designers have used them effectively by animating them to take them to the next level. By using animation to visually articulate the drawing and painting process, brands like Famous and Tangled have created some truly amazing logos for themselves. It shows the artistic process of hand-drawn logos right from long drawn brush strokes to pencil designs.
Transforming logos
Logo owners love to play around with images that transform themselves and till recently designers had a tough time managing this, till animation came along, making things easy and simple. The most famous example would be Google which transforms itself into a microphone, a “G” before coming back to its own blue self. The word Brikk literally emerges from an animated brick that all neon.
Expanding logos
Fitting a logo in a particular space has always been a challenge for designers and animation helps here immensely. Check out the Ideo Architekci logo, in brilliant yellow as it expands vertically and horizontally or the EAT logo by Fable which grows in size with every bite.
Animated logos have opened up a host of designing avenues for every web designing company in Mumbai and given designers and brand owners a fresh boost of creativity.
