Position yourself as a Brand through your Digital Portfolio

If you have heard about the term “Digital Portfolio” and think that it has something to do with the fashion world, you are mistaken. Digital Portfolio is basically the digital version of your

resume or CV that details your educational and work qualifications, achievements and other

relevant information in a digital format.

You can hire a professional website design company in Mumbai to create your customized digital portfolio or try your hand at creating one. You can tell the world about yourself and put it to great use.

Digital Portfolio is your story put in a creative manner. It is not some drab detailing of your professional experience with a list of educational qualifications. It is your biography that is presented in a creative and interesting way, talking about your hobbies, your early years and other things that will showcase your personality.

The hiring team of any professional organization is more interested in understanding your capabilities than simply knowing the number of professional degrees you have gathered or the number of years you have slogged at various positions. By creating a digital portfolio, you can present the same data but in an interesting manner that goes beyond the mundane details. This helps in creating a good impression on the recruiter’s mind as he will get an insight to you as an individual and understand your talents in a better way.

A digital portfolio can be termed as a method of social media marketing for individuals with focus on your nature as a human being and your interactions in the social world. You can update it on a regular basis so recruiters know about all the recent developments in your personal and professional life. Your progress in terms of adding professional qualifications can be updated thus giving everyone a clear insight.

The Role Of Colours In Logo Design

Colours can be termed as a critical visual communications factor that can have a telling
impact on the psychology of the observer at a subconscious level and plays a large role in
defining a consumer’s relationship with a brand and its branding. Colours are capable of
unearthing all kinds of emotions in human beings and bringing back long lost memories.
Factors like age, personal choice, nationality, interests and line of work play a huge role in
an individual’s interpretation of colour. As one of the best logo designer in Mumbai, we try
to understand our target audience completely, before designing a logo for a brand, in order
to make effective use of colour. Since colours are known to increase brand recognition by as
much as 80%, it should be a great idea to consider its impact while designing a logo for your
brand.
 RED: This is an ideal colour to excite and engage your audience, while drawing
attention to your logo design. It conveys excitement, passion and action and is one
of the first two colours to be processed by the brain. It is also used to convey a sense
of urgency and determination.
 PINK: The colour pink is known to reduce anger and aggression and has a calming
effect on its viewers. Logos with pink as its dominant colour appeals to the
traditional buyer. It can easily convey love, romance and create a sense of calm.
 BLUE: If your brand is keen to create a sense of trust, security and confidence
amongst your customers, so if you are into banking and finance, blue is the colour
for your logo.
Being one of the Best Digital Agency in Mumbai, we use colour to convey subconscious
meaning and can be a great psychological tool to be used in logo design.