Friday 19 August 2016

Weave a story into your website and watch the drama unfold!

The modern outlook to web designing is greatly dependent on storytelling as it plays a major role in engaging its users. The storytelling approach introduces the users to your brand/company, engages them suitably and establishes your identity in a manner that distinguishes you from the clutter of competition. Since your website is the first point of contact for most of your future customers and establishes your credibility as a person or a brand, it is essential to create a positive impression so that the visitor identifies with your brand.

As a leading web development company in Mumbai, we strive to create a believable image for our clients and storytelling is one approach every client identifies with. By incorporating a story in your website, it is possible to add personality to an inanimate website and begin the journey of knowing each other well. In earlier days, providing just basic information about yourself was enough to connect to clients.

The modern client is keen to connect to you on a one-to-one basis and a well-designed website is more than capable of creating a platform for quality engagement. While social media too is capable of doing a great job, your website is the only medium that you have complete control over. By adding the right kind of written and visual content, you can showcase your own personality through it and connect fluently.

By using a story format, it is easy to follow the theme and simple to understand too. As the users move down the page, your story unfolds and various facets of your product and services are revealed. Sharing details about your company’s formation or how your team came together, allows an insider’s view to the first-time visitor and keeps him engaged. We have utilized this amazing concept as an innovative web designing services in Mumbai with some powerful results for our clients.