Whatsapp was launched more than years ago and has become a much-favoured app in many countries. It has more than 700 million active users as on now and the number is growing exponentially. It is truly a versatile app that allows users to share unlimited number of videos, images, audio files for free and can be used to chat with individuals and groups. The one important reason it has gained amazing popularity since its launch, is that it is an ad free experience. There are many SEO services in Mumbai who can assist you in using this wonderful app as a strong marketing tool.
Whatsapp rose in commercial importance when Facebook acquired it for $19 billion. Since then many businesses have explored the possibility of using it to market their products and improve their brand communication. However, this is a tough task since Whatsapp does not allow any intrusive messages or advertisement and nor does the user appreciate such interruptions. Also it is possible to connect to Whatsapp users only if they are known to you so push messages are out of the question. This is a very powerful medium of marketing if the right strategies are applied to increase your user base.
By its inherent nature, Whatsapp is an intimate personal messaging platform where users connect to friends, family, colleagues or business associates. A brand can aspire to get into this fairly exclusive phone list if it projects itself as a friend or a trusted associate. For this purpose, it is essential for the brand to create a persona that can be treated as a friend. You can share a number dedicated to Whatsapp along with your regular advertising medium and encourage its use. People find it easy to chat with a person than with an organisation as it projects a feeling of personification and security. This Whatsapp number should be prominently displayed in all the media that the brand uses like Television, Print, Web, Social and Email.
Offering your prospective customer something that can be perceived to have value is a great way of building a strong and reliable database. You can offer either a free service or a valuable piece of information or an interesting promotion in exchange of their number. For example, an attractive promotion can help in getting the prospective customer in touch with you. Once they are connected, you can share a promo code or an irresistible offer and the affiliation can be further reinforced.
These steps are a great way of exploring the power of Whatsapp as an effective marketing tool and the best logo designers in Mumbai can help you design a campaign to reach across to new customers. Use their service and begin your Whatsapp marketing with a bang.
Whatsapp rose in commercial importance when Facebook acquired it for $19 billion. Since then many businesses have explored the possibility of using it to market their products and improve their brand communication. However, this is a tough task since Whatsapp does not allow any intrusive messages or advertisement and nor does the user appreciate such interruptions. Also it is possible to connect to Whatsapp users only if they are known to you so push messages are out of the question. This is a very powerful medium of marketing if the right strategies are applied to increase your user base.
By its inherent nature, Whatsapp is an intimate personal messaging platform where users connect to friends, family, colleagues or business associates. A brand can aspire to get into this fairly exclusive phone list if it projects itself as a friend or a trusted associate. For this purpose, it is essential for the brand to create a persona that can be treated as a friend. You can share a number dedicated to Whatsapp along with your regular advertising medium and encourage its use. People find it easy to chat with a person than with an organisation as it projects a feeling of personification and security. This Whatsapp number should be prominently displayed in all the media that the brand uses like Television, Print, Web, Social and Email.
Offering your prospective customer something that can be perceived to have value is a great way of building a strong and reliable database. You can offer either a free service or a valuable piece of information or an interesting promotion in exchange of their number. For example, an attractive promotion can help in getting the prospective customer in touch with you. Once they are connected, you can share a promo code or an irresistible offer and the affiliation can be further reinforced.
These steps are a great way of exploring the power of Whatsapp as an effective marketing tool and the best logo designers in Mumbai can help you design a campaign to reach across to new customers. Use their service and begin your Whatsapp marketing with a bang.
