Six Top Benefits of Social Media Marketing for your organization

Have a look at the following research data pertaining to social media use and you will realise the basic factors that are driving social web today:

• The age group of 55 years-64 years has proved to be the fastest growing one onTwitter while the 45 to 54 years age group has taken a strong liking to Facebook and Google+, thus becoming the fastest to accept these platforms.

• The percentage of people using the internet through smartphones, at home, in office or during travel, is constantly on the rise.

Social engagement is different in current times due to the availability of faster internet speeds and enhanced mobile connectivity, due to which connecting to friends, sharing content and engaging in chat has grown dramatically. As a business, it, therefore, becomes very important to build a focussed social media strategy in conjunction with a digital marketing company in Mumbai, in order to build a strong connection with existing and potential customers.

Here are a few top benefits of engaging in social media marketing and reaping the rewards:

1. Promotes Branding
A key method of connecting with your kind of audience is showcasing your business personality using social media platforms. It is important to know that the social media channels you use are extended opportunities to display your brand’s interactions and content. When your online brand presence becomes regular and identifiable, there is always the likelihood of consumers coming across your social media feed or becoming repeat buyers.

2. Gives a brand a face
Look around yourself closely and you will realize that there are no more faceless entities or organizations. The modern customer is not only careful about what he buys but also the kind of company they are buying from. The lead-to-close rate of social media is double that of traditional outbound marketing and using this advantage, your brand can create a better rapport with the customer instead of going doing the traditional path of automatic voice based customer service.

3. Improves Conversions
You could be a B2B or B2C company, the social media path can prove to be extremely effective as a tool to gather new leads and move potential customers through your sales funnel. Every single blog that is posted online and every post that is liked by a follower presents itself as an opportunity as prospects waiting to be converted into customers.

4. Enhances Inbound Traffic
Without a presence on social media, your potential customers or leads are people who know your brand and people to reach out to you while searching ranked keywords. When your brand expands its social media presence and its frequency through professional SEO services, it leads to another way back to your website. This means you are bound to attract higher traffic as well as conversions.

5. Improves Customer Service
Social media is certainly one of the best places for customer service as it allows great customer interactions in public whether it is addressing complaints or managing account-related issues. This is also a wonderful place to enhance customer relationships by following them back, creating open communication lines and recommending related products.

6. Allows customer insights
Have you heard of social listening? Through social media, you can measure and gain insights about your potential customer’s behaviour and choices. It allows the brand to check the reviews and suggestions people leave behind about your products or services. Through engagement rates on social media posts, it is possible to understand which type of content generates the highest interest. However, social media marketing needs a long term approach and a sustained effort in order to reap
its multiple benefits.

4 Proven techniques for enhancing your WordPress website organic ranking

As a business owner, you would want maximum people visiting your website and checking
out the content, irrespective of your goal of informing people, selling products or merely
promotion of work. It is obvious that the more number of visitors, the better conversion to
customers. In order to win customers from the target audience, it is necessary to be aware of
the tactics or strategies that will help drive traffic to your website.
Hiring an SEO company in Mumbai helps in making your WordPress site SEO-friendly
since it becomes easily accessible and optimized for conversions. Making sites SEO-
customized will help you to target the right audience, retain them and induce them to take
the appropriate action after they read the content.
Here are a few techniques that are proven to enhance the organic ranking and SEO of your
WordPress website:
SEO dedicated plugins
Plugins are actually add-on software which are installed on your website for newer features
and functionalities. They can take care of functionalities like page analysis, technical SEO,
sitemaps, RSS optimization and social integration. These plugins help in the creation of a
sitemap which is a list of all the content on your website.
Optimize Meta Tags
Tags and meta tags are small text pieces that are utilized for a page’s content description
that are written between page codes. They are used by search engines to understand the
nature of your website and what it is all about. You can make your site more SEO-friendly by
enriching alt tags, title tags and meta tags with SEO keywords.
Create a Sitemap
The list of all the category pages and other content on a website that is listed in a hierarchy
is known as a sitemap. Visitors can have a quick glance at the composition of the site and
understand what it includes. A user can use the sitemap to navigate through the website
while it is also used to transfer information to search engine bots. Google finds its easier to
search your site’s pages for rankings when XML sitemaps are in place. Although a sitemap
may not directly enhance SEO rankings, it is still a useful SEO tool.
Build Keyword-rich content

Keywords define what your content is all about and are the shortest form of descriptors.
Every SEO expert will recommend creating content around keywords to identify your brand
amongst a sea of similar content. However, keyword stuffing in excess with give it an
unnatural and spammy look and reduce your search ranking. Keywords can be used in
headers and titles and other parts of content to push your search rankings up. This
increases the scope of showcasing your content to your kind of audiences.

Position yourself as a Brand through your Digital Portfolio

If you have heard about the term “Digital Portfolio” and think that it has something to do with the fashion world, you are mistaken. Digital Portfolio is basically the digital version of your

resume or CV that details your educational and work qualifications, achievements and other

relevant information in a digital format.

You can hire a professional website design company in Mumbai to create your customized digital portfolio or try your hand at creating one. You can tell the world about yourself and put it to great use.

Digital Portfolio is your story put in a creative manner. It is not some drab detailing of your professional experience with a list of educational qualifications. It is your biography that is presented in a creative and interesting way, talking about your hobbies, your early years and other things that will showcase your personality.

The hiring team of any professional organization is more interested in understanding your capabilities than simply knowing the number of professional degrees you have gathered or the number of years you have slogged at various positions. By creating a digital portfolio, you can present the same data but in an interesting manner that goes beyond the mundane details. This helps in creating a good impression on the recruiter’s mind as he will get an insight to you as an individual and understand your talents in a better way.

A digital portfolio can be termed as a method of social media marketing for individuals with focus on your nature as a human being and your interactions in the social world. You can update it on a regular basis so recruiters know about all the recent developments in your personal and professional life. Your progress in terms of adding professional qualifications can be updated thus giving everyone a clear insight.

What is Pixel Perfect Web Design?

If you have been a part of the design industry for some time, you would have heard the term “Pixel Perfect Web Design” quite often. So what exactly does this phrase, that every SEO company India wants to achieve, actually mean?

This term can be described as a method where every single design element is taken into consideration, right up to individual pixels. It is dependent upon the context and is in contrast to designing a website using compression artefacts. In pixel-perfect web design, specific focus is provided to each and every pixel so the design form looks squeaky clean and sharper than ever. For most clients, Pixel Perfect is about maintaining the same level of perfection across the website, in every browser.

Is Pixel Perfect design even possible?

Put this query across to any web developer or designer, and he will say that this sort of design can be created by posting an image from Photoshop without worrying about CSS or HTML. The concept of having a pixel-perfect web design seems brilliant when you are supported by Photoshop, but problems rear their ugly heads up as soon as you move to coding. Different browsers interpret the same code in a different way and viewport size inconsistencies do a lot of injustice to the concept of pixel-perfect web design. Also, it is difficult to predict the screen size that users may have, from a laptop, tablet or mobile screen.

The idea is not about achieving a full-fledged pixel-perfect design, but getting as close as possible to a 100% pixel perfect web design. To help you to do this, you can engage any leading SEO services India is filled with. To learn more and adapt to this, you can check out tutorials like Pixel Hunting, Pixel fitting, Pixel Perfect Techniques and Pixel Depth to execute a near-perfect design.

Content Silos and why they are important for SEO

Remember the time before iPads and Kindle were invented and we went to book libraries to get our favourite books? The librarian would help you to find the books of your choice by grouping content into sections like non-fiction, fiction, romance, history etc. These were nothing but content silos of the yesteryears.
Syspree Solutions, a rapidly-growing digital marketing company in India, describes content silos as the process of grouping or categorizing related content together in order to establish a website’s keyword-based contemporary themes or areas. They play a strong role for SEO and usability. For example, an online bookstore can be grouped into different subject matters so their visitors can easily find what they are looking for.
The company does this so that their buyers find it easy to use their website, but more importantly it is done for search engines. This segmentation is carried out within the website navigation, sitemap, online store and throughout the website.
The Importance of Content Silos for SEO
Content silos are of great assistance for site visitors when they are searching for a specific product and help search engines too. Search Engines, like human beings, too need to understand your website’s content. Search engines would want to know what your website is about, its detailed structure and its location. Content Silos are useful here as they provide a sense of structure to content just like library cards of old times did.
Search engines provide keyword relevance based on the relevance of the website as well as page content. Topical content is extremely helpful in supporting the website’s overall authority along with an individual page’s rank. Through sustained SEO services, it becomes easier for search engines to locate and deliver relevant or topical content, when it is well organized.

Infographics- A potent way to enhance your website traffic

Our brain has the capacity to grasp and understand visual content 60000 times faster than written content. It isn’t a wonder that digital marketers are making increased use of infographics to capture their target audience’s attention. By employing simple infographics, it is possible to boost audience engagement and increase brand awareness.
Infographics, unlike images, are visual expressions of information and statistics and are being preferred by most digital marketers and website designers in Mumbai. They help complex content in a manner that the common man can understand easily.
Why are infographics growing in popularity?
Consider this:
 It is easier to present a large amount of information in a concise and compact form
 It helps in understanding data quickly
 Infographics help in getting leads for business
 Allows the transfer of information in a quick and convenient way
 Increases brand awareness about your business
 Helps in drawing new visitors to your site
What are the characteristics of a good infographic?
Just as a poorly designed infographic can be bad for your business image, a well-crafted an infographic can help ramp up your business revenue in quick time. Here is a checklist that can tell you what a good infographic should consist of:
 It should have an interesting story that should draw the attention of your audience
 A good infographic should have a unique headline and similar sub-headings
 There should be a good mix of charts and graphs to keep the audience interested
 It should have authentic and verifiable content to generate trust among your readers
 A good infographic always leads to a solution in the end.
Just as professional web designers in Mumbai can add that touch of class to your website, a creative and engaging infographic can play a vital role in enhancing your website traffic. Now isn’t that something every organization wants to achieve and subsequently draw in a larger audience? Infographics will help you to do exactly that…..and more!

How Influencer Marketing can enhance your business growth

Influencer marketing is a modern and highly effective form of marketing that has certainly caught the fancy of business owners. One of the primary reasons for this is because you can get backlinks from a website that has loyal readers and followers, instead of receiving backlinks from zero-engagement websites. An influencer website has a devoted following of readers who have been nurtured so that more readers can be attracted through word-of- mouth.
Most professional digital agencies in Mumbai prefer to take this route as it focuses more on people than on search engine rankings. This results in acquiring a loyal following who will click on the links provided by the influencer.
The Power of Influencing
Influencers possess the power to influence behaviour by relaying information in a personal and matter-of-fact manner, without sounding unduly preachy. He will do this by sharing his experience and thus encourage his followers to choose the product or service. Influencers have the power to change minds, primarily because of the impact they have on their readers. Influencers are role models for their followers who will act upon their recommendations.
Influencers help in generating traffic and revenue
Are you aware of the fact that by being a part of an influencer’s content, your business can receive a quick boost of traffic? Your business can grow by the simple mention of a particular product by an influencer which is then read and acted upon by his or her followers. When an influencer mentions a particular product or service, his followers are more than keen to reap its benefits and want to acquire it at all costs.
Syspree Solutions, which is a new-age web design company in Mumbai, makes extensive use of influencer marketing to push the traffic and boost sales for its clients. In our next segment, we will see how to carry out influencer marketing and reap its massive benefits.