Leveraging Wearable Technology in Digital Marketing

Some hate it, some love it… but surely with 50M plus device sales in a year one cannot ignore it and it is this that make us like this technology after all it is another way for us hardworking digital marketing professionals to make a living but more so it is another media to reach our audience on behalf of our clients. As a digital marketing company in Mumbai offering SEO services in Mumbai we definitely embrace the technology warmly.

Weather we refer to the popular Apple watches or other brands, from our perspective these lead to a new dimension within the digital marketing space but the challenge is mainly about how this relatively new media could be effectively used for marketing. Though, agencies are experimenting to see what gets the best results and reach, A few methods are listed below:

Geo targeted campaigns: Remember a watch worn in your locality would imply that your potential customer is very close to you and all you need to do is encourage him and welcome him over to you. This is where Geo targeted campaigns on watches will definitely help.

Email subject lines: What better impact than an impact full subject line prompting the user to open an email and read. Story half sold, product half sold, a step towards brand image.

App pre-loaders: How could one avoid noticing ads while the required app is loading the background.
Coupons and ads: Ads and coupons flashing on apps surely attract the required attention.

User behaviour:  Being a newer technology, this leaves huge scope to understand user behaviour and resulting in new products to cater to the needs. Big brands like Nike have already tapped on to this space to understand their customers and feedback.

Promotional props: Not to forget, this technology should not be mistaken for expensive gizmo stuff, some of these could be developed at low cost and also be offered as promotional props. The best example with would be the Nivea GPS enabled wristbands. Value to the users and a brand image for the promoters.

These are the common ones and obviously more tricks to the trade. As we end this blog surely someone would have thought of another creative strategy to use this technology.

Cookies Law Explained

So the first thing that one sees on stepping into a website is the disclaimer that the website stores cookies in browsers and one wonders why is that required and why the extra click? Surely, you would not get to see it without a compelling reason.

Well the reason is certainly not a best practice or a guideline that is recommended but rather a law in itself. This is a law across EU and by now even implemented with major companies being imposed penalties for not adhering.

So why is the law required – The law is more under the theme of privacy protection and the mere purpose of the cookies explains the reason for this law. Simply put, it is a text file. These are saved on the user’s computer which the web site retrieves on the next visit by when your information and preferences are saved thus leading to privacy of the user being impacted and hence the law requiring disclosure that the website is saving the user details.

Web development Company in Mumbai

So if the law existed since 2011, what makes website development companies to wake up  4-5 later and why really adhere to it when the developers nor the clients are not domiciled in EU. For eg. does a web development company in Mumbai  designing websites for a client in the middle east have to adhere to it after all it’s a EU regulation. Or does the website of a digital agency in Mumbai need to have the disclaimer? Well, irrespective what could be the real legal stand, what prompted most web designers to follow the trend was the big daddy Google.

Google asked all its users of its cookie-serving products (AdSense, Google Analytics, etc ) that they should add a cookie opt-in to their pages, or be suspended from these  product offering. This is applicable to users domiciled across the world. This by itself was enough compulsion to prompt developers, designers and digital marketers to oblige given the impact on SEO.
So surely, the next time you see the disclosure it rings a bell!

Boosting your Business with Facebook

In 2004, an iconic website was first launched for students to interact; and now, 12 years later, Facebook is a social media giant with more than 1.59 billion monthly active users. These figures alone should be enough to convince a business owner to incorporate it into their marketing strategy.
Facebook provides businesses with a huge platform to advertise their products and services, and with such a massive user base, it can get a business on the map, delivering customers directly to the businesses. It boasts of advertising solutions to target relevant audiences based on interests and behaviours.

Since Facebook is primarily meant for social networking, it is necessary for one to have a personal account in order to create a page for your business. One often overlooked feature of Facebook pages is the ability to set up your own custom URL for your page, which in turn makes it even easier for users to find your page.

Digital Marketing Agency in Mumbai

Your Facebook page needs to be branded consistently with your company webpage so it is recognizable as belonging to your business. It needs to be clear that it is an extension of your brand and not some random page. Visual branding is absolutely necessary to establish a meaningful connection with your audience; so one should make sure that Facebook matches and promotes the brand.

It needs to be easy for your audience to find you. Facebook has multiple features such as embedded ‘Like’ buttons on your webpage and even ones in your emails. Your Facebook page needs to be appropriately branded and it should be obvious that it belongs to your business. It should be updated often and any changes made to your company webpage need to be reflected on your Facebook page.
A great way to ensure that your Facebook is optimized in order to reach a maximum audience is to employ a SMO company in  Mumbai to handle your Facebook page.

SySpree Announces Entry into UAE

SySpree Solutions, a reputed web designing company in Thane, Mumbai has announced introduction of their complete offering of services in the UAE market. The India based company is a growing company and has been able to make a mark in the domestic market by standing out on the quality and providing clients with tremendous value for money on the creative as well as technical front.

As an introductory offer, the company has also been offering its prospective clients in the UAE market very attractive offers, discount schemes based on pricing as well as service offerings which turn out to be tempting deals for many startups and small / medium enterprises in the UAE. Surely, with the introductory offer, the company has been able to achieve an upper hand over its competitors given that the rates are way below current levels. The company mentioned that they are able to offer up such discounts only because of their location cost arbitrage and their ability to maintain economies of scale in the domestic market. 

SEO Company in Mumbai

The company has already seen favourable response to their services in the UAE market basis their market testing and is confident of building up a market share in the UAE in a short span of time.

The company being a digital agency offers a portfolio of highly valued digital marketing services ranging from web development to SEO services and Social media marketing. This turns out to be an opportunity for many businesses who had to hire different vendors previously for the specialized services. However, now they have all services under one roof and all of these services are worked on in house and not outsourced thus resulting in an integrated offering.

Everyone likes - SySpree Solutions

Content Marketing in the Digital Age.

How often has it happened that you were reading an article on the web on a certain topic and coincidentally you happened to read up about a related brand in that article and landed up purchasing it over the next couple of days. Well, if you thought that you were a clear one off and it rarely would repeat or probably other consumers haven’t followed this buying behaviour, you have definitely mistaken. Your buying behaviour was a result of well thought of strategy by the marketing arm of the brand. That’s another medium of marketing called Content Marketing.

Not always for the company using content marketing, the results are immediate. It is a continuous ongoing process. If nothing the method adds to the brand image by aiding recall. So how does this work?

It starts with providing targeted consumers relevant information that is of value to the consumers thus creating interest in the related products. It is about giving the prospect information that he is interested in reading thus grabbing attention. More often than not, references to the product that needs to be sold is only included as supplementary content rather than the primary focus. Due to the importance of the content information, the marketing companies have now compelled the user to read. Now, engaging the reader and placing the product info in the right places is also done in a well thought of strategy.

So, is content marketing a new concept? Certainly a big no. And those associated with marketing and advertising will vouch for what we say. The early signs of content marketing were seen in the 18th century. That said, over the years, the media has changed ranging from newspapers to magazines to a whole new array of media with the dawn of the digital era including blogs, articles, micro blogs, emails, newsletters, surveys, etc. As a SEO and SMO company in Thane Mumbai our clients are now increasingly demanding our content marketing services, though this was initially not amongst our core products. However, over the years, what initially started off as a complimentary non-core service as a web development company in Thane, this is probably a parallel division by itself. Now that explains the trend in the digital world and surely we’d be inclined to believe that this is one avenue which will only see an upward rise.

Web development, web designing, or both?

The terms web designing and web development are lumped together and used synonymously quite often. The fact that both are usually offered in conjunction might have something to do with it along with how both term involve changing and improving a website. Web design controls the avenue of how your page looks whereas web development has power over how it works.

First, let’s explore what web designing entails. Web designing in layman terms is, simply put, ‘making things pretty’. Web designing focuses on creating a user-friendly environment that ensures customer satisfaction and return. The design of a webpage is what affects the decision of the user regarding whether or not to stay and conduct business with the page owner.

responsive web developers in thane

responsive web developers in thane

The purpose of good web design is to excite and intrigue users, to capture their attention, to satisfy and please them, and to guarantee that they return once again. Web design is not simply from an aesthetic point of view though, as it affects the overall internet presence of your website, ranging from SEO to conversion rates as well as branding.

 It is the key to turning a user into a customer, but not alone. Web development plays its own very important role in fleshing out a website and helping a business reach greater unexplored heights of success. Web development generally refers to the non-design related elements of a webpage such as writing mark-up and coding. It involves developing a website that is ready for the World Wide Web.

Syspree is a web development company in thane which provides web development services which actually include web designing as one of the functions along with eCommerce development, security configuration, client-side development etc. Nowadays it also comprises of creating content managing systems or CMS.

By now, it’s obvious that web design and development go hand in hand. They work together to create a beautiful fully responsive page with a user friendly interface. For example, if you have a very pretty and well-designed website on PC, web development is what ensures that a mobile user will have the same experience. To conclude, the answer to the question that we explored, is both. For a webpage that is capable of exponentially increasing the growth of your business, you need both, web designing as well as web development.