Popularity surge for “In the moment” content

It would be an understatement to say that Social Media is evolving rapidly, as professionals from this field are setting their sights onto some truly staggering targets for the present year. Facebook has already touched a billion users a day, Twitter reports 100 million users daily while Instagram reached 400 million users at the beginning of this year. Apps like Snapchat, Meerkat and Periscope are apps that allow its users to share content in an instant and have caught the fancy of content marketers. We are a prominent Digital Marketing company in Mumbai and we plan some amazing content strategies for our clients that bring mind-boggling results.

The question is if-deploying of “instant content” in content strategy is such a good idea, so let’s delve into its realities:

• ‘In the moment’ or Instant content services helps to focus on things or events as they happen. Given the fluid nature of social media, the time taken for creating and sharing takes away the relevance of the event. Instant content helps us to capture the moment as it happens and share it and this is a huge benefit.
• Instant content provides a wonderful opportunity to engage with your audience in a live moment. The creation and consumption of the content improves the experience quotient for both the sharer and the receiver.
• We all know that the best content marketing has to be an amalgamation of text and media like images, videos and graphics. Apps like Snapchat, Periscope and Meerkat do that with amazing finesse and end up serving a highly visual media mix.
• In the moment or instant content solutions are cheap and inexpensive as compared to professional designed and created media and videos.

If living in the moment was an apt example anywhere, it is here and quite snugly too. Pioneers of
web development services in Mumbai like ours understand the value and importance of instant content in today’s social media-driven world.

How to use Facebook effectively to promote Sales

The most important part of the sales process is knowing your prospects and creating relationships with them. Fortunately for the businesses of today, social media has turned out be a great tool to achieve this in a quick and easy manner. Facebook, a leading social media platform, is not only helpful in generating new leads, but is also effective in forming more meaningful relationships with existing clients too and thus driving them to make purchases on a regular basis. As a pioneer of Social Media Marketing in Mumbai, we understand how Facebook can help you to research the market and begin a conversation that leads to a sale.

Given these benefits, how does one actually use Facebook to promote a product and make sales? It’s all about Engagement First. The obvious goal while posting on your Facebook page should be to catch the attention of followers and engaging them with well, truly engaging posts. This is most critical if the purpose is to divert your prospect to visit your webpage and make a purchase.

With that taken care of, now look at building trust. No one wants to be sold to all the time. Of course, people will listen to your sales pitch and look at your product, but only after you have built some trust and rapport with them. Post interesting articles, genuine facts and links to inspirational blogs and you will soon have people talking to you. Now could be the right time to add posts related your products and links that take them to your website. Using SEO services in Mumbai is the ideal way to use Social media to make sales.

Facebook allows us to see and understand what prospects are talking about, especially regarding competition and of course, your organisation. This kind of social listening allows us to perceive his or her needs and pitch accordingly, at the right time, bring you closer to your goal, the actual sale.

Leveraging Wearable Technology in Digital Marketing

Some hate it, some love it… but surely with 50M plus device sales in a year one cannot ignore it and it is this that make us like this technology after all it is another way for us hardworking digital marketing professionals to make a living but more so it is another media to reach our audience on behalf of our clients. As a digital marketing company in Mumbai offering SEO services in Mumbai we definitely embrace the technology warmly.

Weather we refer to the popular Apple watches or other brands, from our perspective these lead to a new dimension within the digital marketing space but the challenge is mainly about how this relatively new media could be effectively used for marketing. Though, agencies are experimenting to see what gets the best results and reach, A few methods are listed below:

Geo targeted campaigns: Remember a watch worn in your locality would imply that your potential customer is very close to you and all you need to do is encourage him and welcome him over to you. This is where Geo targeted campaigns on watches will definitely help.

Email subject lines: What better impact than an impact full subject line prompting the user to open an email and read. Story half sold, product half sold, a step towards brand image.

App pre-loaders: How could one avoid noticing ads while the required app is loading the background.
Coupons and ads: Ads and coupons flashing on apps surely attract the required attention.

User behaviour:  Being a newer technology, this leaves huge scope to understand user behaviour and resulting in new products to cater to the needs. Big brands like Nike have already tapped on to this space to understand their customers and feedback.

Promotional props: Not to forget, this technology should not be mistaken for expensive gizmo stuff, some of these could be developed at low cost and also be offered as promotional props. The best example with would be the Nivea GPS enabled wristbands. Value to the users and a brand image for the promoters.

These are the common ones and obviously more tricks to the trade. As we end this blog surely someone would have thought of another creative strategy to use this technology.

Cookies Law Explained

So the first thing that one sees on stepping into a website is the disclaimer that the website stores cookies in browsers and one wonders why is that required and why the extra click? Surely, you would not get to see it without a compelling reason.

Well the reason is certainly not a best practice or a guideline that is recommended but rather a law in itself. This is a law across EU and by now even implemented with major companies being imposed penalties for not adhering.

So why is the law required – The law is more under the theme of privacy protection and the mere purpose of the cookies explains the reason for this law. Simply put, it is a text file. These are saved on the user’s computer which the web site retrieves on the next visit by when your information and preferences are saved thus leading to privacy of the user being impacted and hence the law requiring disclosure that the website is saving the user details.

Web development Company in Mumbai

So if the law existed since 2011, what makes website development companies to wake up  4-5 later and why really adhere to it when the developers nor the clients are not domiciled in EU. For eg. does a web development company in Mumbai  designing websites for a client in the middle east have to adhere to it after all it’s a EU regulation. Or does the website of a digital agency in Mumbai need to have the disclaimer? Well, irrespective what could be the real legal stand, what prompted most web designers to follow the trend was the big daddy Google.

Google asked all its users of its cookie-serving products (AdSense, Google Analytics, etc ) that they should add a cookie opt-in to their pages, or be suspended from these  product offering. This is applicable to users domiciled across the world. This by itself was enough compulsion to prompt developers, designers and digital marketers to oblige given the impact on SEO.
So surely, the next time you see the disclosure it rings a bell!

Boosting your Business with Facebook

In 2004, an iconic website was first launched for students to interact; and now, 12 years later, Facebook is a social media giant with more than 1.59 billion monthly active users. These figures alone should be enough to convince a business owner to incorporate it into their marketing strategy.
Facebook provides businesses with a huge platform to advertise their products and services, and with such a massive user base, it can get a business on the map, delivering customers directly to the businesses. It boasts of advertising solutions to target relevant audiences based on interests and behaviours.

Since Facebook is primarily meant for social networking, it is necessary for one to have a personal account in order to create a page for your business. One often overlooked feature of Facebook pages is the ability to set up your own custom URL for your page, which in turn makes it even easier for users to find your page.

Digital Marketing Agency in Mumbai

Your Facebook page needs to be branded consistently with your company webpage so it is recognizable as belonging to your business. It needs to be clear that it is an extension of your brand and not some random page. Visual branding is absolutely necessary to establish a meaningful connection with your audience; so one should make sure that Facebook matches and promotes the brand.

It needs to be easy for your audience to find you. Facebook has multiple features such as embedded ‘Like’ buttons on your webpage and even ones in your emails. Your Facebook page needs to be appropriately branded and it should be obvious that it belongs to your business. It should be updated often and any changes made to your company webpage need to be reflected on your Facebook page.
A great way to ensure that your Facebook is optimized in order to reach a maximum audience is to employ a SMO company in  Mumbai to handle your Facebook page.

SySpree Announces Entry into UAE

SySpree Solutions, a reputed web designing company in Thane, Mumbai has announced introduction of their complete offering of services in the UAE market. The India based company is a growing company and has been able to make a mark in the domestic market by standing out on the quality and providing clients with tremendous value for money on the creative as well as technical front.

As an introductory offer, the company has also been offering its prospective clients in the UAE market very attractive offers, discount schemes based on pricing as well as service offerings which turn out to be tempting deals for many startups and small / medium enterprises in the UAE. Surely, with the introductory offer, the company has been able to achieve an upper hand over its competitors given that the rates are way below current levels. The company mentioned that they are able to offer up such discounts only because of their location cost arbitrage and their ability to maintain economies of scale in the domestic market. 

SEO Company in Mumbai

The company has already seen favourable response to their services in the UAE market basis their market testing and is confident of building up a market share in the UAE in a short span of time.

The company being a digital agency offers a portfolio of highly valued digital marketing services ranging from web development to SEO services and Social media marketing. This turns out to be an opportunity for many businesses who had to hire different vendors previously for the specialized services. However, now they have all services under one roof and all of these services are worked on in house and not outsourced thus resulting in an integrated offering.

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