The Importance of Press Releases during a Digital Marketing Campaign

Press Release is a written communication that publicises an organization and also informs the world about any noteworthy event that has happened in connection to the advertisement. This press release is mostly focussed towards the media so it can pick it up and spread the news that surrounds it.

Especially in India, a Press Release can be an extremely useful method of communicating with the general public and also getting into limelight for a brief period.

As a leading provider of SEO services in Mumbai, we utilize the power of Press Release at strategic junctures and this provides the much-needed impetus for any online business. Growing businesses or start-ups benefit a lot from the use of Press Releases if used judiciously.

The following are a few benefits of using press releases in a digital marketing campaign:

• Lowest Overheads: Many websites offer press release submission services for a minimum fee which is more budget friendly as compared to traditional media sources like newspapers and other publications, which charge a substantial fee.

• Increased Geographical scope: By using a press release as a part of the digital marketing campaign, local businesses can get nationwide attention and also international exposure for their services or products.

• Enhanced Exposure: Any business is assured of improved visibility through a press release, especially if it is a SEO optimised press release that can garner a large number of views and grab the attention of potential clients.

• Endless Business Promotion: The online sites work even while the business world rests for the night and some potential customer across the world is viewing your product/services.

We are a preferred SMO company in Mumbai and we ensure the press release is written as a press release and not as a sales pitch as it is generally considered spam and will not result in any benefit to your product. A well-drafted Press Release is the key to its effective use during a Digital Marketing campaign.

#Hashtags & Its relevance in Social Media

Hashtags are being widely used in the social media world as it is a great way for an infinite amount of information to be considered in a link-able and shareable space that is provided by its hashtag. The hash mark #, also known as the pound sign, is used for this purpose. Though this is a useful social media tool, many organisations do not use it to promote their business and fail to leverage business through it.

What is a #hashtag?
This is a symbol (#) that is generally followed by a short phrase, word or an acronym which is then linked to every other social media posts that use the same tag. Like, we are a leading SMO company in Mumbai and suppose we use #Digitalagency in our social media posts, then all our posts will be automatically linked to any other social media user under #Digitalagency. It helps the user to search and tag the most frequently used hashtags that are connected to your kind of content.

The Importance of Hashtags
Every modern business uses some kind of social media plan then using hashtags allows them to sift their material easily. All major social media platforms like Twitter, Facebook, Google+, Tumblr etc. utilize hashtags to link their data. It gives a business the invaluable opportunity to expand their reach as a wider audience becomes available who can access your posts. Prospective customers who have not been associated with your page earlier are now able to view your posts when they search for the particular hashtag.

Of course before deciding on a hashtag for your bu it is important to check if the chosen hashtag is being used by a business irrelevant to yours and choose one that will lead directly to your name. As an experienced provider of SEO services in Mumbai, we use this wonderful too to support our clients and give them an edge over competition.

Semantic Mark-up: The most preferred method to retain high visibility on Search Engines

Semantic Mark-up or Semantic HTML is HTML that provides meaning to the webpage than only presenting it. You could also call it a more refined manner of using HTML tags to inform search engines specifically what a particular piece of content means. You can allow search engines to search for the author of a blog post, event details and even whether words and numerals put together is an address. This and much more.

Why Semantic Mark-up?

Semantic Mark-up is helpful for search engines as it allows content indexation in a quicker and faster manner. As a fast-growing E-commerce Web Development company in Mumbai based organization, we utilise many such methods to give the added edge to our clients and enhance their presence on the web. In the absence of semantic mark-up, search engines have to depend on context to understand your content, which increases the time taken as search engines do not “read” like we do.

Rich snippets or the additional information or images with semantic mark-up provides additional and relevant details about your content, thus boosting its presence. These rich snippets are different from other search results due to the high visibility they provide and can improve click-through to your content.

There are three types of Semantic Mark-ups that one should be aware about and they include:

ü  Authorship Mark-up: This provides us with the authorship rich snippet that projects your name and an image in the search results.

ü  Video mark-up: This is the most eye-catching of all mark-ups and is extremely impactful due to its size.

ü  Events mark-up: This one can be used to boost the visibility of events you are keen to promote and need visibility.

Semantic Mark-up supports the search engines to understand the contents and its relation thus ensuring the indexing is quicker and highly accurate. We at Syspree, E commerce Web Development Mumbai, use mark-ups and snippets to great effect so that your content and brand makes a real noisy splash on the search pages.

Weave a story into your website and watch the drama unfold!

The modern outlook to web designing is greatly dependent on storytelling as it plays a major role in engaging its users. The storytelling approach introduces the users to your brand/company, engages them suitably and establishes your identity in a manner that distinguishes you from the clutter of competition. Since your website is the first point of contact for most of your future customers and establishes your credibility as a person or a brand, it is essential to create a positive impression so that the visitor identifies with your brand.

As a leading web development company in Mumbai, we strive to create a believable image for our clients and storytelling is one approach every client identifies with. By incorporating a story in your website, it is possible to add personality to an inanimate website and begin the journey of knowing each other well. In earlier days, providing just basic information about yourself was enough to connect to clients.

The modern client is keen to connect to you on a one-to-one basis and a well-designed website is more than capable of creating a platform for quality engagement. While social media too is capable of doing a great job, your website is the only medium that you have complete control over. By adding the right kind of written and visual content, you can showcase your own personality through it and connect fluently.

By using a story format, it is easy to follow the theme and simple to understand too. As the users move down the page, your story unfolds and various facets of your product and services are revealed. Sharing details about your company’s formation or how your team came together, allows an insider’s view to the first-time visitor and keeps him engaged. We have utilized this amazing concept as an innovative web designing services in Mumbai with some powerful results for our clients.

The Power of Whatsapp Marketing

Whatsapp was launched more than years ago and has become a much-favoured app in many countries. It has more than 700 million active users as on now and the number is growing exponentially. It is truly a versatile app that allows users to share unlimited number of videos, images, audio files for free and can be used to chat with individuals and groups. The one important reason it has gained amazing popularity since its launch, is that it is an ad free experience. There are many SEO services in Mumbai who can assist you in using this wonderful app as a strong marketing tool.

Whatsapp rose in commercial importance when Facebook acquired it for $19 billion. Since then many businesses have explored the possibility of using it to market their products and improve their brand communication. However, this is a tough task since Whatsapp does not allow any intrusive messages or advertisement and nor does the user appreciate such interruptions. Also it is possible to connect to Whatsapp users only if they are known to you so push messages are out of the question. This is a very powerful medium of marketing if the right strategies are applied to increase your user base.

By its inherent nature, Whatsapp is an intimate personal messaging platform where users connect to friends, family, colleagues or business associates. A brand can aspire to get into this fairly exclusive phone list if it projects itself as a friend or a trusted associate. For this purpose, it is essential for the brand to create a persona that can be treated as a friend. You can share a number dedicated to Whatsapp along with your regular advertising medium and encourage its use. People find it easy to chat with a person than with an organisation as it projects a feeling of personification and security. This Whatsapp number should be prominently displayed in all the media that the brand uses like Television, Print, Web, Social and Email.

Offering your prospective customer something that can be perceived to have value is a great way of building a strong and reliable database. You can offer either a free service or a valuable piece of information or an interesting promotion in exchange of their number. For example, an attractive promotion can help in getting the prospective customer in touch with you. Once they are connected, you can share a promo code or an irresistible offer and the affiliation can be further reinforced.
These steps are a great way of exploring the power of Whatsapp as an effective marketing tool and the best logo designers in Mumbai can help you design a campaign to reach across to new customers. Use their service and begin your Whatsapp marketing with a bang.

 

Putting “Internet of Things” in the right perspective

The theory of linking any device with an on-off switch, to the internet (or to each other) is the Internet of Things. IoT allows smart objects to be connected to the internet, facilitating a data exchange that was not available earlier and is also a highly secure method of bringing information to users. This would include mobile phones, smart watches, wearable devices, coffee machines, headphones, washing machines, air-conditioners, so basically everything we use in our daily lives. Apart from these, an airplane engine or an oil rig drill or the weather satellite too can be connected to the internet. As a top-notch Ecommerce Web development Mumbai firm, we have realised its importance and have geared up to serve our clients using this concept.

Conservative estimates peg around 26 billion devices to be in existence by 2020 (Some have predicted 50 billion too) and every single one can be covered under the Internet of Things (IoT). The dynamics of relationships between people & things will change drastically when they are connected by this humongous network called Internet of Things.

How will this affect us?
The obvious question to strike your mind is why would we want devices to communicate or talk to each other? There is tremendous potential for such applications and will prove beneficial to mankind over the long run. Just imagine if your coffee is ready by the time you go through your morning rituals just because your alarm is connected to the coffee machine. Your car will have access to your digital calendar and manage your meeting schedule by deciding on the route to be taken. Any delay due to traffic will be communicated to other party through a simple text. All this and much more is possible.

Businesses increase their efficiency and bring better innovations, pushing their enterprise forward. We provide path-breaking web designing services in Mumbai and embrace new technology quickly to implement it.To wrap it up, the Internet of Things is a system of interconnected digital devices, computing machines, mechanical objects and humans that have the capability to transmit data using a network without requiring human interface.

Popularity surge for “In the moment” content

It would be an understatement to say that Social Media is evolving rapidly, as professionals from this field are setting their sights onto some truly staggering targets for the present year. Facebook has already touched a billion users a day, Twitter reports 100 million users daily while Instagram reached 400 million users at the beginning of this year. Apps like Snapchat, Meerkat and Periscope are apps that allow its users to share content in an instant and have caught the fancy of content marketers. We are a prominent Digital Marketing company in Mumbai and we plan some amazing content strategies for our clients that bring mind-boggling results.

The question is if-deploying of “instant content” in content strategy is such a good idea, so let’s delve into its realities:

• ‘In the moment’ or Instant content services helps to focus on things or events as they happen. Given the fluid nature of social media, the time taken for creating and sharing takes away the relevance of the event. Instant content helps us to capture the moment as it happens and share it and this is a huge benefit.
• Instant content provides a wonderful opportunity to engage with your audience in a live moment. The creation and consumption of the content improves the experience quotient for both the sharer and the receiver.
• We all know that the best content marketing has to be an amalgamation of text and media like images, videos and graphics. Apps like Snapchat, Periscope and Meerkat do that with amazing finesse and end up serving a highly visual media mix.
• In the moment or instant content solutions are cheap and inexpensive as compared to professional designed and created media and videos.

If living in the moment was an apt example anywhere, it is here and quite snugly too. Pioneers of
web development services in Mumbai like ours understand the value and importance of instant content in today’s social media-driven world.