Penalty Filters-The Google Way

Google expects link and content building practices that seem as natural and imposes certain fines and penalties if your website over steps this boundary. With this filtering penalty imposed, your pages will not be shown in Google’s SERP and there are many such filters which can catch any violation quickly. The common reasons for Google to penalise a website are providing users with a bad experience and using manipulative ways to improve your web site’s rankings.

As a top ranking web designing company in Mumbai, we are focused on ensuring that our clients are not affected by these penalty filters and take every step to keep it that way. Let us browse through the common filters in course of this article:

Boilerplate Links from unrelated sites
This is one of the quickest way of attracting a penalty from Google as a boilerplate violation is taken quite seriously. The site wide links include the side bars, the menu and the header/footer areas and an exact match keyword with a totally irrelevant site will surely dip your rankings to the bottom.

Keyword stuffing
This is a shady method website owners use so that their site’s search rankings can be manipulated for a specific keyword. As a premium logo designing company in Mumbai, we desist from the repeated use of a particular phrase or a keyword as it lowers the user experience dramatically and gives an unnatural look to the content and the website.

Heavy Link Rot
This entails the use of automated techniques to add a large number of links to a website by purchasing a link package. This may elevate your rankings temporarily but it could taper off quickly and will never be found in the top searches…ever. People may stop linking to your website and Google looks at this as a negative ranking signal leading to penalties.

If your organization is plagued by such filters that have affected your rankings, it’s time to connect to the best digital agency in Mumbai and understand the problem to return back to top search rankings.

Micro-interactions- The path to great Design

Simply put, a micro-interaction is an individual task based engagement with any device. We all switch-off the morning alarm, put it on snooze, skip to our favourite song while listening to music and like a post on our preferred social media platform. All these small and seemingly unimportant actions are micro-interactions and as users of devices, we engage in them throughout our day. From a designer’s perspective, these micro-interactions are created to have a human touch and with the sole intention of making the user’s life easy.

We are a prominent provider of web designing services in Mumbai and have been at the top of our game for a long time. Micro-interactions are happening all around us and exist in the devices that we use, all our home appliances and every app on our phones and tablets. Here are a few examples of micro-interactions:
• Setting a status
• Changing a setting
• Liking a post
• Logging on to an email account

Micro-interactions are ideal for the following range of tasks:
• Connecting devices
• Controlling a current process like increasing volume
• Creating a status message
• Turning a function off or altering it
• Commenting on a digital medium
• Viewing notifications or text message

Designing a micro-interaction is considered to be tricky so designers need to be aware of every minor bit of the elements and incorporate them in the design. As a top notch web designing services in Mumbai, we keep the following things in mind:
• Make sure there are no gimmicks that the users may quickly get bored with or may even find them annoying
• Ensure the design is as simple as the action itself
• A bit of animation is fine but do not go overboard
• Detailing is important as micro-interactions are well, micro.

We are a highly preferred digital marketing company in Mumbai known for our design expertise in various medium, micro-interactions being one of them

SaaS platforms in Local SEO - is that helpful?

In the past few years, digital marketing has been influenced with Local Search SaaS(Software-as-a-Service) platforms that provide a variety of value propositions to physical stores. Such platforms help organisations to collect business location statistics like name, contact number and address at a single centralised location and then spread that data to various channels.

Saas platforms are useful for brand marketers as they help managing local business listings on search engines & social media. While this is happening, brands expect higher visibility in organic search results which may not always happen. We are a leading web development services in Mumbai and we advise our clients on many such key areas of managing online business.

The benefits of using a SaaS Platform:
• Social Content Publishing
• Confirming business listings are updated with the necessary content
• Citation distribution for multiple directories
• Pin authentication that gives longitude and Latitude of a location
• Checking NAP relevance on directory locations
• Building reviews from multiple sources

While using SaaS platforms, brand marketers would do well to include the human resource cost of handling the platform on a daily basis and also think through many other organic ranking aspects that would be required to run a profitable SEO campaign. Connect to a reputed digital marketing company in Mumbai to understand more about SaaS platforms. SaaS platforms are generally showcased as customised solutions that work independently without human support and are fully automated. However, the costs of running a SaaS platform may well include a human resource cost added to the subscription costs and fees of the platform.

 As a responsible web designing company in Mumbai, we understand that genuine SEO strategies cannot be automated and not fortifying it with human intervention may give a incomplete and unsatisfactory performance.

The Importance of Press Releases during a Digital Marketing Campaign

Press Release is a written communication that publicises an organization and also informs the world about any noteworthy event that has happened in connection to the advertisement. This press release is mostly focussed towards the media so it can pick it up and spread the news that surrounds it.

Especially in India, a Press Release can be an extremely useful method of communicating with the general public and also getting into limelight for a brief period.

As a leading provider of SEO services in Mumbai, we utilize the power of Press Release at strategic junctures and this provides the much-needed impetus for any online business. Growing businesses or start-ups benefit a lot from the use of Press Releases if used judiciously.

The following are a few benefits of using press releases in a digital marketing campaign:

• Lowest Overheads: Many websites offer press release submission services for a minimum fee which is more budget friendly as compared to traditional media sources like newspapers and other publications, which charge a substantial fee.

• Increased Geographical scope: By using a press release as a part of the digital marketing campaign, local businesses can get nationwide attention and also international exposure for their services or products.

• Enhanced Exposure: Any business is assured of improved visibility through a press release, especially if it is a SEO optimised press release that can garner a large number of views and grab the attention of potential clients.

• Endless Business Promotion: The online sites work even while the business world rests for the night and some potential customer across the world is viewing your product/services.

We are a preferred SMO company in Mumbai and we ensure the press release is written as a press release and not as a sales pitch as it is generally considered spam and will not result in any benefit to your product. A well-drafted Press Release is the key to its effective use during a Digital Marketing campaign.

#Hashtags & Its relevance in Social Media

Hashtags are being widely used in the social media world as it is a great way for an infinite amount of information to be considered in a link-able and shareable space that is provided by its hashtag. The hash mark #, also known as the pound sign, is used for this purpose. Though this is a useful social media tool, many organisations do not use it to promote their business and fail to leverage business through it.

What is a #hashtag?
This is a symbol (#) that is generally followed by a short phrase, word or an acronym which is then linked to every other social media posts that use the same tag. Like, we are a leading SMO company in Mumbai and suppose we use #Digitalagency in our social media posts, then all our posts will be automatically linked to any other social media user under #Digitalagency. It helps the user to search and tag the most frequently used hashtags that are connected to your kind of content.

The Importance of Hashtags
Every modern business uses some kind of social media plan then using hashtags allows them to sift their material easily. All major social media platforms like Twitter, Facebook, Google+, Tumblr etc. utilize hashtags to link their data. It gives a business the invaluable opportunity to expand their reach as a wider audience becomes available who can access your posts. Prospective customers who have not been associated with your page earlier are now able to view your posts when they search for the particular hashtag.

Of course before deciding on a hashtag for your bu it is important to check if the chosen hashtag is being used by a business irrelevant to yours and choose one that will lead directly to your name. As an experienced provider of SEO services in Mumbai, we use this wonderful too to support our clients and give them an edge over competition.

Semantic Mark-up: The most preferred method to retain high visibility on Search Engines

Semantic Mark-up or Semantic HTML is HTML that provides meaning to the webpage than only presenting it. You could also call it a more refined manner of using HTML tags to inform search engines specifically what a particular piece of content means. You can allow search engines to search for the author of a blog post, event details and even whether words and numerals put together is an address. This and much more.

Why Semantic Mark-up?

Semantic Mark-up is helpful for search engines as it allows content indexation in a quicker and faster manner. As a fast-growing E-commerce Web Development company in Mumbai based organization, we utilise many such methods to give the added edge to our clients and enhance their presence on the web. In the absence of semantic mark-up, search engines have to depend on context to understand your content, which increases the time taken as search engines do not “read” like we do.

Rich snippets or the additional information or images with semantic mark-up provides additional and relevant details about your content, thus boosting its presence. These rich snippets are different from other search results due to the high visibility they provide and can improve click-through to your content.

There are three types of Semantic Mark-ups that one should be aware about and they include:

ü  Authorship Mark-up: This provides us with the authorship rich snippet that projects your name and an image in the search results.

ü  Video mark-up: This is the most eye-catching of all mark-ups and is extremely impactful due to its size.

ü  Events mark-up: This one can be used to boost the visibility of events you are keen to promote and need visibility.

Semantic Mark-up supports the search engines to understand the contents and its relation thus ensuring the indexing is quicker and highly accurate. We at Syspree, E commerce Web Development Mumbai, use mark-ups and snippets to great effect so that your content and brand makes a real noisy splash on the search pages.

Weave a story into your website and watch the drama unfold!

The modern outlook to web designing is greatly dependent on storytelling as it plays a major role in engaging its users. The storytelling approach introduces the users to your brand/company, engages them suitably and establishes your identity in a manner that distinguishes you from the clutter of competition. Since your website is the first point of contact for most of your future customers and establishes your credibility as a person or a brand, it is essential to create a positive impression so that the visitor identifies with your brand.

As a leading web development company in Mumbai, we strive to create a believable image for our clients and storytelling is one approach every client identifies with. By incorporating a story in your website, it is possible to add personality to an inanimate website and begin the journey of knowing each other well. In earlier days, providing just basic information about yourself was enough to connect to clients.

The modern client is keen to connect to you on a one-to-one basis and a well-designed website is more than capable of creating a platform for quality engagement. While social media too is capable of doing a great job, your website is the only medium that you have complete control over. By adding the right kind of written and visual content, you can showcase your own personality through it and connect fluently.

By using a story format, it is easy to follow the theme and simple to understand too. As the users move down the page, your story unfolds and various facets of your product and services are revealed. Sharing details about your company’s formation or how your team came together, allows an insider’s view to the first-time visitor and keeps him engaged. We have utilized this amazing concept as an innovative web designing services in Mumbai with some powerful results for our clients.