Penalty Filters-The Google Way

Google expects link and content building practices that seem as natural and imposes certain fines and penalties if your website over steps this boundary. With this filtering penalty imposed, your pages will not be shown in Google’s SERP and there are many such filters which can catch any violation quickly. The common reasons for Google to penalise a website are providing users with a bad experience and using manipulative ways to improve your web site’s rankings.

As a top ranking web designing company in Mumbai, we are focused on ensuring that our clients are not affected by these penalty filters and take every step to keep it that way. Let us browse through the common filters in course of this article:

Boilerplate Links from unrelated sites
This is one of the quickest way of attracting a penalty from Google as a boilerplate violation is taken quite seriously. The site wide links include the side bars, the menu and the header/footer areas and an exact match keyword with a totally irrelevant site will surely dip your rankings to the bottom.

Keyword stuffing
This is a shady method website owners use so that their site’s search rankings can be manipulated for a specific keyword. As a premium logo designing company in Mumbai, we desist from the repeated use of a particular phrase or a keyword as it lowers the user experience dramatically and gives an unnatural look to the content and the website.

Heavy Link Rot
This entails the use of automated techniques to add a large number of links to a website by purchasing a link package. This may elevate your rankings temporarily but it could taper off quickly and will never be found in the top searches…ever. People may stop linking to your website and Google looks at this as a negative ranking signal leading to penalties.

If your organization is plagued by such filters that have affected your rankings, it’s time to connect to the best digital agency in Mumbai and understand the problem to return back to top search rankings.

SaaS platforms in Local SEO - is that helpful?

In the past few years, digital marketing has been influenced with Local Search SaaS(Software-as-a-Service) platforms that provide a variety of value propositions to physical stores. Such platforms help organisations to collect business location statistics like name, contact number and address at a single centralised location and then spread that data to various channels.

Saas platforms are useful for brand marketers as they help managing local business listings on search engines & social media. While this is happening, brands expect higher visibility in organic search results which may not always happen. We are a leading web development services in Mumbai and we advise our clients on many such key areas of managing online business.

The benefits of using a SaaS Platform:
• Social Content Publishing
• Confirming business listings are updated with the necessary content
• Citation distribution for multiple directories
• Pin authentication that gives longitude and Latitude of a location
• Checking NAP relevance on directory locations
• Building reviews from multiple sources

While using SaaS platforms, brand marketers would do well to include the human resource cost of handling the platform on a daily basis and also think through many other organic ranking aspects that would be required to run a profitable SEO campaign. Connect to a reputed digital marketing company in Mumbai to understand more about SaaS platforms. SaaS platforms are generally showcased as customised solutions that work independently without human support and are fully automated. However, the costs of running a SaaS platform may well include a human resource cost added to the subscription costs and fees of the platform.

 As a responsible web designing company in Mumbai, we understand that genuine SEO strategies cannot be automated and not fortifying it with human intervention may give a incomplete and unsatisfactory performance.

#Hashtags & Its relevance in Social Media

Hashtags are being widely used in the social media world as it is a great way for an infinite amount of information to be considered in a link-able and shareable space that is provided by its hashtag. The hash mark #, also known as the pound sign, is used for this purpose. Though this is a useful social media tool, many organisations do not use it to promote their business and fail to leverage business through it.

What is a #hashtag?
This is a symbol (#) that is generally followed by a short phrase, word or an acronym which is then linked to every other social media posts that use the same tag. Like, we are a leading SMO company in Mumbai and suppose we use #Digitalagency in our social media posts, then all our posts will be automatically linked to any other social media user under #Digitalagency. It helps the user to search and tag the most frequently used hashtags that are connected to your kind of content.

The Importance of Hashtags
Every modern business uses some kind of social media plan then using hashtags allows them to sift their material easily. All major social media platforms like Twitter, Facebook, Google+, Tumblr etc. utilize hashtags to link their data. It gives a business the invaluable opportunity to expand their reach as a wider audience becomes available who can access your posts. Prospective customers who have not been associated with your page earlier are now able to view your posts when they search for the particular hashtag.

Of course before deciding on a hashtag for your bu it is important to check if the chosen hashtag is being used by a business irrelevant to yours and choose one that will lead directly to your name. As an experienced provider of SEO services in Mumbai, we use this wonderful too to support our clients and give them an edge over competition.

Weave a story into your website and watch the drama unfold!

The modern outlook to web designing is greatly dependent on storytelling as it plays a major role in engaging its users. The storytelling approach introduces the users to your brand/company, engages them suitably and establishes your identity in a manner that distinguishes you from the clutter of competition. Since your website is the first point of contact for most of your future customers and establishes your credibility as a person or a brand, it is essential to create a positive impression so that the visitor identifies with your brand.

As a leading web development company in Mumbai, we strive to create a believable image for our clients and storytelling is one approach every client identifies with. By incorporating a story in your website, it is possible to add personality to an inanimate website and begin the journey of knowing each other well. In earlier days, providing just basic information about yourself was enough to connect to clients.

The modern client is keen to connect to you on a one-to-one basis and a well-designed website is more than capable of creating a platform for quality engagement. While social media too is capable of doing a great job, your website is the only medium that you have complete control over. By adding the right kind of written and visual content, you can showcase your own personality through it and connect fluently.

By using a story format, it is easy to follow the theme and simple to understand too. As the users move down the page, your story unfolds and various facets of your product and services are revealed. Sharing details about your company’s formation or how your team came together, allows an insider’s view to the first-time visitor and keeps him engaged. We have utilized this amazing concept as an innovative web designing services in Mumbai with some powerful results for our clients.

The Power of Whatsapp Marketing

Whatsapp was launched more than years ago and has become a much-favoured app in many countries. It has more than 700 million active users as on now and the number is growing exponentially. It is truly a versatile app that allows users to share unlimited number of videos, images, audio files for free and can be used to chat with individuals and groups. The one important reason it has gained amazing popularity since its launch, is that it is an ad free experience. There are many SEO services in Mumbai who can assist you in using this wonderful app as a strong marketing tool.

Whatsapp rose in commercial importance when Facebook acquired it for $19 billion. Since then many businesses have explored the possibility of using it to market their products and improve their brand communication. However, this is a tough task since Whatsapp does not allow any intrusive messages or advertisement and nor does the user appreciate such interruptions. Also it is possible to connect to Whatsapp users only if they are known to you so push messages are out of the question. This is a very powerful medium of marketing if the right strategies are applied to increase your user base.

By its inherent nature, Whatsapp is an intimate personal messaging platform where users connect to friends, family, colleagues or business associates. A brand can aspire to get into this fairly exclusive phone list if it projects itself as a friend or a trusted associate. For this purpose, it is essential for the brand to create a persona that can be treated as a friend. You can share a number dedicated to Whatsapp along with your regular advertising medium and encourage its use. People find it easy to chat with a person than with an organisation as it projects a feeling of personification and security. This Whatsapp number should be prominently displayed in all the media that the brand uses like Television, Print, Web, Social and Email.

Offering your prospective customer something that can be perceived to have value is a great way of building a strong and reliable database. You can offer either a free service or a valuable piece of information or an interesting promotion in exchange of their number. For example, an attractive promotion can help in getting the prospective customer in touch with you. Once they are connected, you can share a promo code or an irresistible offer and the affiliation can be further reinforced.
These steps are a great way of exploring the power of Whatsapp as an effective marketing tool and the best logo designers in Mumbai can help you design a campaign to reach across to new customers. Use their service and begin your Whatsapp marketing with a bang.

 

How to use Facebook effectively to promote Sales

The most important part of the sales process is knowing your prospects and creating relationships with them. Fortunately for the businesses of today, social media has turned out be a great tool to achieve this in a quick and easy manner. Facebook, a leading social media platform, is not only helpful in generating new leads, but is also effective in forming more meaningful relationships with existing clients too and thus driving them to make purchases on a regular basis. As a pioneer of Social Media Marketing in Mumbai, we understand how Facebook can help you to research the market and begin a conversation that leads to a sale.

Given these benefits, how does one actually use Facebook to promote a product and make sales? It’s all about Engagement First. The obvious goal while posting on your Facebook page should be to catch the attention of followers and engaging them with well, truly engaging posts. This is most critical if the purpose is to divert your prospect to visit your webpage and make a purchase.

With that taken care of, now look at building trust. No one wants to be sold to all the time. Of course, people will listen to your sales pitch and look at your product, but only after you have built some trust and rapport with them. Post interesting articles, genuine facts and links to inspirational blogs and you will soon have people talking to you. Now could be the right time to add posts related your products and links that take them to your website. Using SEO services in Mumbai is the ideal way to use Social media to make sales.

Facebook allows us to see and understand what prospects are talking about, especially regarding competition and of course, your organisation. This kind of social listening allows us to perceive his or her needs and pitch accordingly, at the right time, bring you closer to your goal, the actual sale.

Leveraging Wearable Technology in Digital Marketing

Some hate it, some love it… but surely with 50M plus device sales in a year one cannot ignore it and it is this that make us like this technology after all it is another way for us hardworking digital marketing professionals to make a living but more so it is another media to reach our audience on behalf of our clients. As a digital marketing company in Mumbai offering SEO services in Mumbai we definitely embrace the technology warmly.

Weather we refer to the popular Apple watches or other brands, from our perspective these lead to a new dimension within the digital marketing space but the challenge is mainly about how this relatively new media could be effectively used for marketing. Though, agencies are experimenting to see what gets the best results and reach, A few methods are listed below:

Geo targeted campaigns: Remember a watch worn in your locality would imply that your potential customer is very close to you and all you need to do is encourage him and welcome him over to you. This is where Geo targeted campaigns on watches will definitely help.

Email subject lines: What better impact than an impact full subject line prompting the user to open an email and read. Story half sold, product half sold, a step towards brand image.

App pre-loaders: How could one avoid noticing ads while the required app is loading the background.
Coupons and ads: Ads and coupons flashing on apps surely attract the required attention.

User behaviour:  Being a newer technology, this leaves huge scope to understand user behaviour and resulting in new products to cater to the needs. Big brands like Nike have already tapped on to this space to understand their customers and feedback.

Promotional props: Not to forget, this technology should not be mistaken for expensive gizmo stuff, some of these could be developed at low cost and also be offered as promotional props. The best example with would be the Nivea GPS enabled wristbands. Value to the users and a brand image for the promoters.

These are the common ones and obviously more tricks to the trade. As we end this blog surely someone would have thought of another creative strategy to use this technology.

Boosting your Business with Facebook

In 2004, an iconic website was first launched for students to interact; and now, 12 years later, Facebook is a social media giant with more than 1.59 billion monthly active users. These figures alone should be enough to convince a business owner to incorporate it into their marketing strategy.
Facebook provides businesses with a huge platform to advertise their products and services, and with such a massive user base, it can get a business on the map, delivering customers directly to the businesses. It boasts of advertising solutions to target relevant audiences based on interests and behaviours.

Since Facebook is primarily meant for social networking, it is necessary for one to have a personal account in order to create a page for your business. One often overlooked feature of Facebook pages is the ability to set up your own custom URL for your page, which in turn makes it even easier for users to find your page.

Digital Marketing Agency in Mumbai

Your Facebook page needs to be branded consistently with your company webpage so it is recognizable as belonging to your business. It needs to be clear that it is an extension of your brand and not some random page. Visual branding is absolutely necessary to establish a meaningful connection with your audience; so one should make sure that Facebook matches and promotes the brand.

It needs to be easy for your audience to find you. Facebook has multiple features such as embedded ‘Like’ buttons on your webpage and even ones in your emails. Your Facebook page needs to be appropriately branded and it should be obvious that it belongs to your business. It should be updated often and any changes made to your company webpage need to be reflected on your Facebook page.
A great way to ensure that your Facebook is optimized in order to reach a maximum audience is to employ a SMO company in  Mumbai to handle your Facebook page.