What is Referral spam and its Possible Solutions?

Google Analytics reports are plagued by the presence of referral spam in recent times and this is not only irritating but alarming too. Though it sounds pretty harmless, referral spam has grown into alarming proportions too. Referral spam is the method of distributing bogus referral traffic to a product or a website. Having to deal with referral spam on a daily basis on opening the Google Analytics report.

We are a leading Digital marketing Company in Mumbai and pay a lot of attention to this growing menace and its associated dangers. Let us delve deeper in understanding this issue and its possible solutions:

The two main harbingers of referral spam are unsolicited web crawlers and ghost referral traffic. Ghost referral traffic which supersedes others in this category, does not actually visit the website. This traffic is generated by using a fake HTTP request which is aimed at various Google Analytics properties thus diverting the traffic to your site. It is also used to spoof false events and organic searches too. As an alert provider of web designing services in Mumbai, we are careful to keep referral spam away using various methods. Spam driven Web crawlers visit a website without identifying themselves as robots (which web crawlers are) and show up in reports as having 0 duration and 100% bounce rate.

There are many solutions to remove referral spam. For example, Filtering spam crawlers and eliminate foreign host-names: Ghost referrals almost always have an inaccurate host-name attribution and knowing this a filter that will include data with a perfect host-name. Filtering all possible spam sources is another way of removing it and this filter can be used by any Web development company in Mumbai to keep referral spam at bay.

Penalty Filters-The Google Way

Google expects link and content building practices that seem as natural and imposes certain fines and penalties if your website over steps this boundary. With this filtering penalty imposed, your pages will not be shown in Google’s SERP and there are many such filters which can catch any violation quickly. The common reasons for Google to penalise a website are providing users with a bad experience and using manipulative ways to improve your web site’s rankings.

As a top ranking web designing company in Mumbai, we are focused on ensuring that our clients are not affected by these penalty filters and take every step to keep it that way. Let us browse through the common filters in course of this article:

Boilerplate Links from unrelated sites
This is one of the quickest way of attracting a penalty from Google as a boilerplate violation is taken quite seriously. The site wide links include the side bars, the menu and the header/footer areas and an exact match keyword with a totally irrelevant site will surely dip your rankings to the bottom.

Keyword stuffing
This is a shady method website owners use so that their site’s search rankings can be manipulated for a specific keyword. As a premium logo designing company in Mumbai, we desist from the repeated use of a particular phrase or a keyword as it lowers the user experience dramatically and gives an unnatural look to the content and the website.

Heavy Link Rot
This entails the use of automated techniques to add a large number of links to a website by purchasing a link package. This may elevate your rankings temporarily but it could taper off quickly and will never be found in the top searches…ever. People may stop linking to your website and Google looks at this as a negative ranking signal leading to penalties.

If your organization is plagued by such filters that have affected your rankings, it’s time to connect to the best digital agency in Mumbai and understand the problem to return back to top search rankings.

Micro-interactions- The path to great Design

Simply put, a micro-interaction is an individual task based engagement with any device. We all switch-off the morning alarm, put it on snooze, skip to our favourite song while listening to music and like a post on our preferred social media platform. All these small and seemingly unimportant actions are micro-interactions and as users of devices, we engage in them throughout our day. From a designer’s perspective, these micro-interactions are created to have a human touch and with the sole intention of making the user’s life easy.

We are a prominent provider of web designing services in Mumbai and have been at the top of our game for a long time. Micro-interactions are happening all around us and exist in the devices that we use, all our home appliances and every app on our phones and tablets. Here are a few examples of micro-interactions:
• Setting a status
• Changing a setting
• Liking a post
• Logging on to an email account

Micro-interactions are ideal for the following range of tasks:
• Connecting devices
• Controlling a current process like increasing volume
• Creating a status message
• Turning a function off or altering it
• Commenting on a digital medium
• Viewing notifications or text message

Designing a micro-interaction is considered to be tricky so designers need to be aware of every minor bit of the elements and incorporate them in the design. As a top notch web designing services in Mumbai, we keep the following things in mind:
• Make sure there are no gimmicks that the users may quickly get bored with or may even find them annoying
• Ensure the design is as simple as the action itself
• A bit of animation is fine but do not go overboard
• Detailing is important as micro-interactions are well, micro.

We are a highly preferred digital marketing company in Mumbai known for our design expertise in various medium, micro-interactions being one of them

SaaS platforms in Local SEO - is that helpful?

In the past few years, digital marketing has been influenced with Local Search SaaS(Software-as-a-Service) platforms that provide a variety of value propositions to physical stores. Such platforms help organisations to collect business location statistics like name, contact number and address at a single centralised location and then spread that data to various channels.

Saas platforms are useful for brand marketers as they help managing local business listings on search engines & social media. While this is happening, brands expect higher visibility in organic search results which may not always happen. We are a leading web development services in Mumbai and we advise our clients on many such key areas of managing online business.

The benefits of using a SaaS Platform:
• Social Content Publishing
• Confirming business listings are updated with the necessary content
• Citation distribution for multiple directories
• Pin authentication that gives longitude and Latitude of a location
• Checking NAP relevance on directory locations
• Building reviews from multiple sources

While using SaaS platforms, brand marketers would do well to include the human resource cost of handling the platform on a daily basis and also think through many other organic ranking aspects that would be required to run a profitable SEO campaign. Connect to a reputed digital marketing company in Mumbai to understand more about SaaS platforms. SaaS platforms are generally showcased as customised solutions that work independently without human support and are fully automated. However, the costs of running a SaaS platform may well include a human resource cost added to the subscription costs and fees of the platform.

 As a responsible web designing company in Mumbai, we understand that genuine SEO strategies cannot be automated and not fortifying it with human intervention may give a incomplete and unsatisfactory performance.

#Hashtags & Its relevance in Social Media

Hashtags are being widely used in the social media world as it is a great way for an infinite amount of information to be considered in a link-able and shareable space that is provided by its hashtag. The hash mark #, also known as the pound sign, is used for this purpose. Though this is a useful social media tool, many organisations do not use it to promote their business and fail to leverage business through it.

What is a #hashtag?
This is a symbol (#) that is generally followed by a short phrase, word or an acronym which is then linked to every other social media posts that use the same tag. Like, we are a leading SMO company in Mumbai and suppose we use #Digitalagency in our social media posts, then all our posts will be automatically linked to any other social media user under #Digitalagency. It helps the user to search and tag the most frequently used hashtags that are connected to your kind of content.

The Importance of Hashtags
Every modern business uses some kind of social media plan then using hashtags allows them to sift their material easily. All major social media platforms like Twitter, Facebook, Google+, Tumblr etc. utilize hashtags to link their data. It gives a business the invaluable opportunity to expand their reach as a wider audience becomes available who can access your posts. Prospective customers who have not been associated with your page earlier are now able to view your posts when they search for the particular hashtag.

Of course before deciding on a hashtag for your bu it is important to check if the chosen hashtag is being used by a business irrelevant to yours and choose one that will lead directly to your name. As an experienced provider of SEO services in Mumbai, we use this wonderful too to support our clients and give them an edge over competition.

Semantic Mark-up: The most preferred method to retain high visibility on Search Engines

Semantic Mark-up or Semantic HTML is HTML that provides meaning to the webpage than only presenting it. You could also call it a more refined manner of using HTML tags to inform search engines specifically what a particular piece of content means. You can allow search engines to search for the author of a blog post, event details and even whether words and numerals put together is an address. This and much more.

Why Semantic Mark-up?

Semantic Mark-up is helpful for search engines as it allows content indexation in a quicker and faster manner. As a fast-growing E-commerce Web Development company in Mumbai based organization, we utilise many such methods to give the added edge to our clients and enhance their presence on the web. In the absence of semantic mark-up, search engines have to depend on context to understand your content, which increases the time taken as search engines do not “read” like we do.

Rich snippets or the additional information or images with semantic mark-up provides additional and relevant details about your content, thus boosting its presence. These rich snippets are different from other search results due to the high visibility they provide and can improve click-through to your content.

There are three types of Semantic Mark-ups that one should be aware about and they include:

ü  Authorship Mark-up: This provides us with the authorship rich snippet that projects your name and an image in the search results.

ü  Video mark-up: This is the most eye-catching of all mark-ups and is extremely impactful due to its size.

ü  Events mark-up: This one can be used to boost the visibility of events you are keen to promote and need visibility.

Semantic Mark-up supports the search engines to understand the contents and its relation thus ensuring the indexing is quicker and highly accurate. We at Syspree, E commerce Web Development Mumbai, use mark-ups and snippets to great effect so that your content and brand makes a real noisy splash on the search pages.

Weave a story into your website and watch the drama unfold!

The modern outlook to web designing is greatly dependent on storytelling as it plays a major role in engaging its users. The storytelling approach introduces the users to your brand/company, engages them suitably and establishes your identity in a manner that distinguishes you from the clutter of competition. Since your website is the first point of contact for most of your future customers and establishes your credibility as a person or a brand, it is essential to create a positive impression so that the visitor identifies with your brand.

As a leading web development company in Mumbai, we strive to create a believable image for our clients and storytelling is one approach every client identifies with. By incorporating a story in your website, it is possible to add personality to an inanimate website and begin the journey of knowing each other well. In earlier days, providing just basic information about yourself was enough to connect to clients.

The modern client is keen to connect to you on a one-to-one basis and a well-designed website is more than capable of creating a platform for quality engagement. While social media too is capable of doing a great job, your website is the only medium that you have complete control over. By adding the right kind of written and visual content, you can showcase your own personality through it and connect fluently.

By using a story format, it is easy to follow the theme and simple to understand too. As the users move down the page, your story unfolds and various facets of your product and services are revealed. Sharing details about your company’s formation or how your team came together, allows an insider’s view to the first-time visitor and keeps him engaged. We have utilized this amazing concept as an innovative web designing services in Mumbai with some powerful results for our clients.

The Power of Whatsapp Marketing

Whatsapp was launched more than years ago and has become a much-favoured app in many countries. It has more than 700 million active users as on now and the number is growing exponentially. It is truly a versatile app that allows users to share unlimited number of videos, images, audio files for free and can be used to chat with individuals and groups. The one important reason it has gained amazing popularity since its launch, is that it is an ad free experience. There are many SEO services in Mumbai who can assist you in using this wonderful app as a strong marketing tool.

Whatsapp rose in commercial importance when Facebook acquired it for $19 billion. Since then many businesses have explored the possibility of using it to market their products and improve their brand communication. However, this is a tough task since Whatsapp does not allow any intrusive messages or advertisement and nor does the user appreciate such interruptions. Also it is possible to connect to Whatsapp users only if they are known to you so push messages are out of the question. This is a very powerful medium of marketing if the right strategies are applied to increase your user base.

By its inherent nature, Whatsapp is an intimate personal messaging platform where users connect to friends, family, colleagues or business associates. A brand can aspire to get into this fairly exclusive phone list if it projects itself as a friend or a trusted associate. For this purpose, it is essential for the brand to create a persona that can be treated as a friend. You can share a number dedicated to Whatsapp along with your regular advertising medium and encourage its use. People find it easy to chat with a person than with an organisation as it projects a feeling of personification and security. This Whatsapp number should be prominently displayed in all the media that the brand uses like Television, Print, Web, Social and Email.

Offering your prospective customer something that can be perceived to have value is a great way of building a strong and reliable database. You can offer either a free service or a valuable piece of information or an interesting promotion in exchange of their number. For example, an attractive promotion can help in getting the prospective customer in touch with you. Once they are connected, you can share a promo code or an irresistible offer and the affiliation can be further reinforced.
These steps are a great way of exploring the power of Whatsapp as an effective marketing tool and the best logo designers in Mumbai can help you design a campaign to reach across to new customers. Use their service and begin your Whatsapp marketing with a bang.

 

Putting “Internet of Things” in the right perspective

The theory of linking any device with an on-off switch, to the internet (or to each other) is the Internet of Things. IoT allows smart objects to be connected to the internet, facilitating a data exchange that was not available earlier and is also a highly secure method of bringing information to users. This would include mobile phones, smart watches, wearable devices, coffee machines, headphones, washing machines, air-conditioners, so basically everything we use in our daily lives. Apart from these, an airplane engine or an oil rig drill or the weather satellite too can be connected to the internet. As a top-notch Ecommerce Web development Mumbai firm, we have realised its importance and have geared up to serve our clients using this concept.

Conservative estimates peg around 26 billion devices to be in existence by 2020 (Some have predicted 50 billion too) and every single one can be covered under the Internet of Things (IoT). The dynamics of relationships between people & things will change drastically when they are connected by this humongous network called Internet of Things.

How will this affect us?
The obvious question to strike your mind is why would we want devices to communicate or talk to each other? There is tremendous potential for such applications and will prove beneficial to mankind over the long run. Just imagine if your coffee is ready by the time you go through your morning rituals just because your alarm is connected to the coffee machine. Your car will have access to your digital calendar and manage your meeting schedule by deciding on the route to be taken. Any delay due to traffic will be communicated to other party through a simple text. All this and much more is possible.

Businesses increase their efficiency and bring better innovations, pushing their enterprise forward. We provide path-breaking web designing services in Mumbai and embrace new technology quickly to implement it.To wrap it up, the Internet of Things is a system of interconnected digital devices, computing machines, mechanical objects and humans that have the capability to transmit data using a network without requiring human interface.

Popularity surge for “In the moment” content

It would be an understatement to say that Social Media is evolving rapidly, as professionals from this field are setting their sights onto some truly staggering targets for the present year. Facebook has already touched a billion users a day, Twitter reports 100 million users daily while Instagram reached 400 million users at the beginning of this year. Apps like Snapchat, Meerkat and Periscope are apps that allow its users to share content in an instant and have caught the fancy of content marketers. We are a prominent Digital Marketing company in Mumbai and we plan some amazing content strategies for our clients that bring mind-boggling results.

The question is if-deploying of “instant content” in content strategy is such a good idea, so let’s delve into its realities:

• ‘In the moment’ or Instant content services helps to focus on things or events as they happen. Given the fluid nature of social media, the time taken for creating and sharing takes away the relevance of the event. Instant content helps us to capture the moment as it happens and share it and this is a huge benefit.
• Instant content provides a wonderful opportunity to engage with your audience in a live moment. The creation and consumption of the content improves the experience quotient for both the sharer and the receiver.
• We all know that the best content marketing has to be an amalgamation of text and media like images, videos and graphics. Apps like Snapchat, Periscope and Meerkat do that with amazing finesse and end up serving a highly visual media mix.
• In the moment or instant content solutions are cheap and inexpensive as compared to professional designed and created media and videos.

If living in the moment was an apt example anywhere, it is here and quite snugly too. Pioneers of
web development services in Mumbai like ours understand the value and importance of instant content in today’s social media-driven world.

How to use Facebook effectively to promote Sales

The most important part of the sales process is knowing your prospects and creating relationships with them. Fortunately for the businesses of today, social media has turned out be a great tool to achieve this in a quick and easy manner. Facebook, a leading social media platform, is not only helpful in generating new leads, but is also effective in forming more meaningful relationships with existing clients too and thus driving them to make purchases on a regular basis. As a pioneer of Social Media Marketing in Mumbai, we understand how Facebook can help you to research the market and begin a conversation that leads to a sale.

Given these benefits, how does one actually use Facebook to promote a product and make sales? It’s all about Engagement First. The obvious goal while posting on your Facebook page should be to catch the attention of followers and engaging them with well, truly engaging posts. This is most critical if the purpose is to divert your prospect to visit your webpage and make a purchase.

With that taken care of, now look at building trust. No one wants to be sold to all the time. Of course, people will listen to your sales pitch and look at your product, but only after you have built some trust and rapport with them. Post interesting articles, genuine facts and links to inspirational blogs and you will soon have people talking to you. Now could be the right time to add posts related your products and links that take them to your website. Using SEO services in Mumbai is the ideal way to use Social media to make sales.

Facebook allows us to see and understand what prospects are talking about, especially regarding competition and of course, your organisation. This kind of social listening allows us to perceive his or her needs and pitch accordingly, at the right time, bring you closer to your goal, the actual sale.

Cookies Law Explained

So the first thing that one sees on stepping into a website is the disclaimer that the website stores cookies in browsers and one wonders why is that required and why the extra click? Surely, you would not get to see it without a compelling reason.

Well the reason is certainly not a best practice or a guideline that is recommended but rather a law in itself. This is a law across EU and by now even implemented with major companies being imposed penalties for not adhering.

So why is the law required – The law is more under the theme of privacy protection and the mere purpose of the cookies explains the reason for this law. Simply put, it is a text file. These are saved on the user’s computer which the web site retrieves on the next visit by when your information and preferences are saved thus leading to privacy of the user being impacted and hence the law requiring disclosure that the website is saving the user details.

Web development Company in Mumbai

So if the law existed since 2011, what makes website development companies to wake up  4-5 later and why really adhere to it when the developers nor the clients are not domiciled in EU. For eg. does a web development company in Mumbai  designing websites for a client in the middle east have to adhere to it after all it’s a EU regulation. Or does the website of a digital agency in Mumbai need to have the disclaimer? Well, irrespective what could be the real legal stand, what prompted most web designers to follow the trend was the big daddy Google.

Google asked all its users of its cookie-serving products (AdSense, Google Analytics, etc ) that they should add a cookie opt-in to their pages, or be suspended from these  product offering. This is applicable to users domiciled across the world. This by itself was enough compulsion to prompt developers, designers and digital marketers to oblige given the impact on SEO.
So surely, the next time you see the disclosure it rings a bell!

Boosting your Business with Facebook

In 2004, an iconic website was first launched for students to interact; and now, 12 years later, Facebook is a social media giant with more than 1.59 billion monthly active users. These figures alone should be enough to convince a business owner to incorporate it into their marketing strategy.
Facebook provides businesses with a huge platform to advertise their products and services, and with such a massive user base, it can get a business on the map, delivering customers directly to the businesses. It boasts of advertising solutions to target relevant audiences based on interests and behaviours.

Since Facebook is primarily meant for social networking, it is necessary for one to have a personal account in order to create a page for your business. One often overlooked feature of Facebook pages is the ability to set up your own custom URL for your page, which in turn makes it even easier for users to find your page.

Digital Marketing Agency in Mumbai

Your Facebook page needs to be branded consistently with your company webpage so it is recognizable as belonging to your business. It needs to be clear that it is an extension of your brand and not some random page. Visual branding is absolutely necessary to establish a meaningful connection with your audience; so one should make sure that Facebook matches and promotes the brand.

It needs to be easy for your audience to find you. Facebook has multiple features such as embedded ‘Like’ buttons on your webpage and even ones in your emails. Your Facebook page needs to be appropriately branded and it should be obvious that it belongs to your business. It should be updated often and any changes made to your company webpage need to be reflected on your Facebook page.
A great way to ensure that your Facebook is optimized in order to reach a maximum audience is to employ a SMO company in  Mumbai to handle your Facebook page.